Can PayPal Micro Payments Save Newspapers And Other Content Producers?

I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.
Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.


Screen shot 2010 10 07 at 20.21.57 Can PayPal Micro Payments Save Newspapers And Other Content Producers?I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.

Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.

Screen shot 2010 10 07 at 20.25.10 Can PayPal Micro Payments Save Newspapers And Other Content Producers?

Freemium Model

For this to work really well I think publishers will still have to give away a significant amount of their content for free. I can only really see people paying tiny amounts for the really special content that they can’t find elsewhere. Maybe a special live streamed show or a expert analysis from well known journalists. To make this business model really work publishers need to attract large volumes of people and then convert a small percentage of them in to revenue by enticing them to click through to the really good content via micro payments. Leer más “Can PayPal Micro Payments Save Newspapers And Other Content Producers?”

Lectores y Anunciantes se van de “The Times Online”

Algunos analistas de renombre habían comentado que después del cambio de modelo de negocio, el periódico digital de Rupert Murdoch, perdería una amplia parte de sus lectores, estimando que un porcentaje del 90% abandonaría las lecturas de pago para informarse en cualquier otro sitio Web de similar temática.

Cuando se trata de un medio digital, lo que interesa a los anunciantes es la cantidad de tráfico que se genera en el sitio, y si no hay tráfico, es evidente que el flujo de ventas o, la cantidad de internautas interesados en la publicidad, va a disminuir, tal como la afirma Rob Lynam (director de comunicación de la central de medios MEC):

“No estamos insertando publicidad allí. Si no hay tráfico, no tiene sentido hacer publicidad ahí”.

No en todo lo que emprende Rupert Murdoch fracasa, ya que si tiene las empresas millonarias que tiene, es por algo. Recordemos que hace algún tiempo Rupert Murdoch se estaba enfocando en un diario digital para Tablets, no sabemos que ha pasado con el tema, pero creo que sería una buena idea retomar este tipo de proyectos.


Autor: Miguel L. Romero

Rupert Murdoch tras cambiar The Times Online a un sistema de periodismo digital de pago ha tenido grandes perdidas, en cuanto a anunciantes y agencias de publicidad, como de lectores e internautas que abandonan el diario para leer las noticias en otros periódicos digitales.

Rupert Murdoch, The Times Online, periodico digital

Las predicciones de Rupert Murdoch con respecto de las ganancias que obtendría gracias al modelo de pago de su periódico digital, se han visto seriamente afectadas por la respuesta de los lectores y de los anunciantes.

El 33% de los lectores han abandonado por completo el renovado “The Times Online“, ya que es absurdo (según comentan) que se tenga que pagar por información que en otros sitios es completamente gratis. Leer más “Lectores y Anunciantes se van de “The Times Online””