by Niall & Lauren
This is the first post by Rebecca Schatz our newest employee here at Simply Zesty in which she combines her two loves…Fashion and social media…
Although the fashion industry has arrived relatively recently onto the social media scene, it’s making an impact now that it’s finally here. Certain high-end luxury brands are still choosing billboards over blogs (perhaps for fear of their brand losing its perceived ‘exclusivity’ in the social media switchover), however, the fashion industry is generally taking to it like a Chanel-clad duck to water. Let’s have a look at how the trendsetters and trailblazers have started to set the world of social media alight.
Social Networking Success
One brand successfully flying the Facebook flag is Urban Outfitters. When it comes to successful community sites, original content is king. Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes), Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret. Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions. In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page. Leer más “How The Fashion Industry Is Embracing Social Media”