12 tendencias de consumo para 2012

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en más de 120 países mundialmente.

Para profundizar en estas tendencias, aconsejo la lectura de este Briefing de Trendwatching, es de lo más interesante sobre todo de cara a introducir nuevas ideas e innovaciones.

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Trendwatching - Sellsumers - april 2009

trendwatching.com es una firma de tendencias independiente y dogmática, que escanea el globo en busca de las tendencias de consumo, insights e ideas de negocio prácticas más prometedoras. Para lo último y mejor, confiamos en nuestra red de cientos de ojeadores
en más de 120 países mundialmente.

Para profundizar en estas tendencias, aconsejo la lectura de este Briefing de Trendwatching, es de lo más interesante sobre todo de cara a introducir nuevas ideas e innovaciones.

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

ASIA-PACIFIC – Stephanie Bell, who resigned as CEO of GroupM Thailand on 23 July, is believed to have joined L’Oreal.
Stephanie Bell

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

According to an industry source, Stephanie Bell is taking on a regional media head role (excluding China, Australia, Japan and Korea ) at L’Oreal.

Bell stepped down as CEO of GroupM Thailand on 23 July, after being with Mindshare since 2002.

Initially appointed as the MD of the Philippines office, she moved to Thailand in 2004 to work on the Unilever business and develop other brand content. She was promoted to managing director in January 2006 and became CEO in July 2008, based out of the group’s Bangkok office.


ASIA-PACIFIC – Stephanie Bell, who resigned as CEO of GroupM Thailand on 23 July, is believed to have joined L’Oreal.

Stephanie Bell

Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal

According to an industry source, Stephanie Bell is taking on a regional media head role (excluding China, Australia, Japan and Korea ) at L’Oreal.

Bell stepped down as CEO of GroupM Thailand on 23 July, after being with Mindshare since 2002.

Initially appointed as the MD of the Philippines office, she moved to Thailand in 2004 to work on the Unilever business and develop other brand content. She was promoted to managing director in January 2006 and became CEO in July 2008, based out of the group’s Bangkok office. Leer más “Former GroupM Thailand CEO Stephanie Bell to lead media at L’Oreal”

Proton assigns Leo Burnett as creative AOR in Malaysia

On the account shift, Tony Savarimuthu, CEO of McCann Worldgroup Malaysia, said: “It has been eight years and perhaps it is also time for us move on and hand the baton over. It was our privilege to work on the Proton account because we overcame a number of challenges to help re-build the brand and achieve success with some of their best cars over the last decade.”


KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.

Proton assigns Leo Burnett as creative AOR in Malaysia

Proton is a leading Malaysian car brand

The national carmaker had called for a review of its creative account in June and had invited Leo Burnett, Milk+Co, Ogilvy & Mather and incumbent McCann Erickson to pitch.
Leer más “Proton assigns Leo Burnett as creative AOR in Malaysia”