Short Videos Can Help with Branding


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Video is something I’ve wanted to integrate into my social media marketing strategy for a while now. Sound familiar?

When I saw a blog post on using 15-second videos (thank you, Social Media Examiner!), I got pretty excited. One, because the blog post focuses on Viddy, a company I first covered at

Tech Cocktail a year and a half ago. And second, because it was a good reminder to me that Viddy only allows you to make 15-second-long videos, and that is both short and doable.

The best part is that a Viddy video can be quickly and easily shared on Twitter, Facebook and YouTube, which means there’s no excuse not to use it!

Here are my favorite (read: easy-to-do) marketing ideas for using a Viddy video:

1. Events

Whether it’s your event, or one you’re attending, videos are a fun way to quickly share highlights of the event. Because you can share in real-time, it is also a good way to entice more people to attend the event.

2. Company News

Make your news interesting to other people by sharing your excitement about a media mention, big client win, new office space, tenth employee, etc. This will also help humanize your company a bit. Leer más “Short Videos Can Help with Branding”

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Why Brands Shouldn’t Waste Money on Celebrity Endorsements

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions.


by jeremywaite

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions. Leer más “Why Brands Shouldn’t Waste Money on Celebrity Endorsements”