Nielsen TOPTEN – vía @GooglePlay


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Nielsen TOPTEN gives you direct access to what’s hot in TV, movies, apps, products and more. Want to check out what people like YOU are watching and buying? It’s all in this top ten app based on actual ratings and sales data. In short, this is your one-stop destination to the latest trends and what’s hot in entertainment.
This is a pretty big deal. Why? In Nielsen’s 90-year history, this is the FIRST time the public has insight into what’s trending today. After all, Nielsen provides ratings and sales data directly to TV networks, online companies, movie houses, music labels, and the world’s largest manufacturers and retailers. So in short, you are gaining access to some pretty awesome stuff.

TOPTEN Highlights: Leer más “Nielsen TOPTEN – vía @GooglePlay”

Las mejores películas de ciencia ficción de los ’80 | therealtrends.com


 

1. Volver al futuro (1985)

Es un ícono del cine de ciencia ficción. A esta altura nadie lo discute. ¿La paradoja? Pasan los años y el film sigue siendo tan actual como en los ’80.

2. Star Wars, El Imperio Contraataca (1980)

Otro de los íconos del género. Aún hoy, la historia galáctica de Darth Vader y su hijo Luke atrapa a miles de fanáticos de todas las edades y en todas partes del mundo.

Leer más “Las mejores películas de ciencia ficción de los ’80 | therealtrends.com”

Manejar el impacto de las palabras


mercado.com.ar

La elección de palabras siempre es importante pero más aún si se trata de la comunicación del presidente o CEO de una empresa a sus empleados. ¿Cómo manejar el impacto de la conversación para no desgastar la relación?

La anécdota es simple pero dice mucho sobre el impacto de las palabras en una organización. Una vez, hace tiempo, el nuevo gerente general de un canal de cable, llegó a un set de filmación de un programa de televisión. Mientras hablaba con su equipo y observaba cómo trabajan, notó que las luces estaban demasiado altas. Hizo un comentario al respecto y, una vez que se fue, sus empleados se propusieron arreglarlo. El gerente general no buscaba que bajen las luces; era solamente una manera de generar conversación con su equipo.

He ahí la terrible importancia que tienen las palabras, especialmente de la boca del jefe: los empleados no tomarán el comentario de la misma manera que si lo hubiese hecho un compañero de trabajo sino como una orden. Es fácil olvidar este pequeño detalle, especialmente desde el lado de los ejecutivos. Sin embargo, es crítico establecer la importancia del discurso en la organización que se dirige y evitar, así, consecuencias indeseadas.

No entender esto puede costarles caro a las empresas. Bob Nardelli, de Home Depot, entendió rápido que emplear a todo el personal full-time era costoso y poco ideal para la empresa que a veces tenía que adaptarse a los meses de poca demanda. En una conversación sugirió a sus ejecutivos tener 50% de los empleados full-time, otro 50% trabajando mitad de jornada. Era un comentario, ni siquiera todavía una estrategia. Sus subordinados se lo tomaron a pecho y lograron que ese comentario informal se haga medida: los gerentes de sucursal empezar a exigir esto de su staff de trabajo. ¿El resultado? Nardelli salió a pedir perdón cuando los empleados comenzaron a mandarle cartas enojadas. Pudo revertir la situación pero parte del daño ya estaba hecho: el entusiasmo y la confianza de sus empleados estaban quebrados.

¿Cómo asegurarse, entonces, que las organizaciones escuchen bien lo que dicen los ejecutivos? ¿Cómo entender que las palabras pueden tener impactos negativos en la manera en que se hacen negocios… >>>>>  Leer más “Manejar el impacto de las palabras”

American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.


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The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Leer más “American Families See Tablets as Playmate, Teacher and Babysitter”

How social media can transform TV for good

The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity.


The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity. Leer más “How social media can transform TV for good”

10 Ways In Which The Media Industry Is Embracing Twitter

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…
Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…


 

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…

Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…
Leer más “10 Ways In Which The Media Industry Is Embracing Twitter”

The Devolution of Advertising

Author matt

Digital content consumption has become more and more a part of everyday life.

In fact, watching video online as seen a 46% uptick over the past year*. And while television has remained the dominant behemoth in the realm of entertainment and content consumption, certain trends have made advertisers re-examine the way they approach traditional, disruptive advertising.

Death of disruptive?

We’ve heard rumblings for the past few years about the general concern over the 30 second TV spot – is it still reaching consumers (and more importantly, young male consumers)? Our knee-jerk reaction was to start throwing money in the places we saw these target-rich eyeballs congregating – digital. Digital advertising saw immediate leaps in expenditure – 100’s of percent increase year of year; giant homepage takeovers; astronomical search programs and more banner impressions than you could ever imagine. To what end? Search provides a utilitarian value and is here to stay. But display? At the end of the day, its driving people to a commercial piece they’ve already seen. Is this an effective way to reach these consumers? Can we evolve our thinking?


Author matt
anidea.com

Digital content consumption has become more and more a part of everyday life.

In fact, watching video online as seen a 46% uptick over the past year*. And while television has remained the dominant behemoth in the realm of entertainment and content consumption, certain trends have made advertisers re-examine the way they approach traditional, disruptive advertising.

Death of disruptive?

We’ve heard rumblings for the past few years about the general concern over the 30 second TV spot – is it still reaching consumers (and more importantly, young male consumers)? Our knee-jerk reaction was to start throwing money in the places we saw these target-rich eyeballs congregating – digital. Digital advertising saw immediate leaps in expenditure – 100’s of percent increase year of year; giant homepage takeovers; astronomical search programs and more banner impressions than you could ever imagine. To what end? Search provides a utilitarian value and is here to stay. But display? At the end of the day, its driving people to a commercial piece they’ve already seen. Is this an effective way to reach these consumers? Can we evolve our thinking? Leer más “The Devolution of Advertising”