Nielsen TOPTEN – vía @GooglePlay


Cover art

Nielsen TOPTEN gives you direct access to what’s hot in TV, movies, apps, products and more. Want to check out what people like YOU are watching and buying? It’s all in this top ten app based on actual ratings and sales data. In short, this is your one-stop destination to the latest trends and what’s hot in entertainment.
This is a pretty big deal. Why? In Nielsen’s 90-year history, this is the FIRST time the public has insight into what’s trending today. After all, Nielsen provides ratings and sales data directly to TV networks, online companies, movie houses, music labels, and the world’s largest manufacturers and retailers. So in short, you are gaining access to some pretty awesome stuff.

TOPTEN Highlights: Leer más “Nielsen TOPTEN – vía @GooglePlay”

Las mejores películas de ciencia ficción de los ’80 | therealtrends.com


 

1. Volver al futuro (1985)

Es un ícono del cine de ciencia ficción. A esta altura nadie lo discute. ¿La paradoja? Pasan los años y el film sigue siendo tan actual como en los ’80.

2. Star Wars, El Imperio Contraataca (1980)

Otro de los íconos del género. Aún hoy, la historia galáctica de Darth Vader y su hijo Luke atrapa a miles de fanáticos de todas las edades y en todas partes del mundo.

Leer más “Las mejores películas de ciencia ficción de los ’80 | therealtrends.com”

Manejar el impacto de las palabras


mercado.com.ar

La elección de palabras siempre es importante pero más aún si se trata de la comunicación del presidente o CEO de una empresa a sus empleados. ¿Cómo manejar el impacto de la conversación para no desgastar la relación?

La anécdota es simple pero dice mucho sobre el impacto de las palabras en una organización. Una vez, hace tiempo, el nuevo gerente general de un canal de cable, llegó a un set de filmación de un programa de televisión. Mientras hablaba con su equipo y observaba cómo trabajan, notó que las luces estaban demasiado altas. Hizo un comentario al respecto y, una vez que se fue, sus empleados se propusieron arreglarlo. El gerente general no buscaba que bajen las luces; era solamente una manera de generar conversación con su equipo.

He ahí la terrible importancia que tienen las palabras, especialmente de la boca del jefe: los empleados no tomarán el comentario de la misma manera que si lo hubiese hecho un compañero de trabajo sino como una orden. Es fácil olvidar este pequeño detalle, especialmente desde el lado de los ejecutivos. Sin embargo, es crítico establecer la importancia del discurso en la organización que se dirige y evitar, así, consecuencias indeseadas.

No entender esto puede costarles caro a las empresas. Bob Nardelli, de Home Depot, entendió rápido que emplear a todo el personal full-time era costoso y poco ideal para la empresa que a veces tenía que adaptarse a los meses de poca demanda. En una conversación sugirió a sus ejecutivos tener 50% de los empleados full-time, otro 50% trabajando mitad de jornada. Era un comentario, ni siquiera todavía una estrategia. Sus subordinados se lo tomaron a pecho y lograron que ese comentario informal se haga medida: los gerentes de sucursal empezar a exigir esto de su staff de trabajo. ¿El resultado? Nardelli salió a pedir perdón cuando los empleados comenzaron a mandarle cartas enojadas. Pudo revertir la situación pero parte del daño ya estaba hecho: el entusiasmo y la confianza de sus empleados estaban quebrados.

¿Cómo asegurarse, entonces, que las organizaciones escuchen bien lo que dicen los ejecutivos? ¿Cómo entender que las palabras pueden tener impactos negativos en la manera en que se hacen negocios… >>>>>  Leer más “Manejar el impacto de las palabras”

American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.


http://blog.nielsen.com

Image representing Nielsen as depicted in Crun...

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Leer más “American Families See Tablets as Playmate, Teacher and Babysitter”

How social media can transform TV for good

The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity.


The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity. Leer más “How social media can transform TV for good”

10 Ways In Which The Media Industry Is Embracing Twitter

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…
Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…


 

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…

Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…
Leer más “10 Ways In Which The Media Industry Is Embracing Twitter”

The Devolution of Advertising

Author matt

Digital content consumption has become more and more a part of everyday life.

In fact, watching video online as seen a 46% uptick over the past year*. And while television has remained the dominant behemoth in the realm of entertainment and content consumption, certain trends have made advertisers re-examine the way they approach traditional, disruptive advertising.

Death of disruptive?

We’ve heard rumblings for the past few years about the general concern over the 30 second TV spot – is it still reaching consumers (and more importantly, young male consumers)? Our knee-jerk reaction was to start throwing money in the places we saw these target-rich eyeballs congregating – digital. Digital advertising saw immediate leaps in expenditure – 100’s of percent increase year of year; giant homepage takeovers; astronomical search programs and more banner impressions than you could ever imagine. To what end? Search provides a utilitarian value and is here to stay. But display? At the end of the day, its driving people to a commercial piece they’ve already seen. Is this an effective way to reach these consumers? Can we evolve our thinking?


Author matt
anidea.com

Digital content consumption has become more and more a part of everyday life.

In fact, watching video online as seen a 46% uptick over the past year*. And while television has remained the dominant behemoth in the realm of entertainment and content consumption, certain trends have made advertisers re-examine the way they approach traditional, disruptive advertising.

Death of disruptive?

We’ve heard rumblings for the past few years about the general concern over the 30 second TV spot – is it still reaching consumers (and more importantly, young male consumers)? Our knee-jerk reaction was to start throwing money in the places we saw these target-rich eyeballs congregating – digital. Digital advertising saw immediate leaps in expenditure – 100’s of percent increase year of year; giant homepage takeovers; astronomical search programs and more banner impressions than you could ever imagine. To what end? Search provides a utilitarian value and is here to stay. But display? At the end of the day, its driving people to a commercial piece they’ve already seen. Is this an effective way to reach these consumers? Can we evolve our thinking? Leer más “The Devolution of Advertising”

iTunes to Double Song Sample Length [REPORT]

Are you frustrated by the fact that song samples on iTunes are only 30 seconds in length, which is often hardly enough time to get a true taste of the song?

If so, you’re in luck: according to CNET, which cites multiple sources with knowledge of the matter, Apple plans to extend the length of song samples to a far more enjoyable one minute.


Are you frustrated by the fact that song samples on iTunes are only 30 seconds in length, which is often hardly enough time to get a true taste of the song?

If so, you’re in luck: according to CNET, which cites multiple sources with knowledge of the matter, Apple plans to extend the length of song samples to a far more enjoyable one minute. Leer más “iTunes to Double Song Sample Length [REPORT]”

SideReel Tracks TV Shows Online, Wherever They Are

For those who take the plunge and cancel their cable or satellite subscriptions, there’s certainly no shortage of television shows and movies to watch online. The trick is finding it all.

There are a handful of Web sites that are vying to be the one-stop shop for finding programming on the Web. Some, like the three-year-old site SideReel, are trying to get an edge by not only offering links to legitimate sources of shows, like network sites, but also letting users share links to sites where illegal copies are available for instant viewing.


By JENNA WORTHAM

SideReel

For those who take the plunge and cancel their cable or satellite subscriptions, there’s certainly no shortage of television shows and movies to watch online. The trick is finding it all.

There are a handful of Web sites that are vying to be the one-stop shop for finding programming on the Web. Some, like the three-year-old site SideReel, are trying to get an edge by not only offering links to legitimate sources of shows, like network sites, but also letting users share links to sites where illegal copies are available for instant viewing. Leer más “SideReel Tracks TV Shows Online, Wherever They Are”

Plug In, Turn On and Tune Out Wi-Fi

By ASHLEE VANCE

As a Texan, I find it deeply offensive when the Internet blocks me from watching “Friday Night Lights.”
The Sofa Wars

Media, cable and technology companies are fighting for consumers’ screen time, and their money, as viewing habits grow more unpredictable.

* Go to the Series »

More specifically, my rage goes toward Wi-Fi, that oh so finicky creature that will buffer, buffer, spurt, gurgle and then just break down. For some reason, my router, walls, laptop and H.D.M.I. hookup to the TV appear determined to wage war with one another, making streaming television shows an all too brief and painful experience.

For people suffering from similar Wi-Fi maladies, there is hope, and it runs through your electrical outlets.

I picked up some adapters from the start-up Plaster Networks that plug into a wall socket and then carry a Web connection via Ethernet cable to your devices.

For this type of set-up, you need to plug one adapter ($90) into the wall and connect it directly to a router. Then, you can plug more adapters in the house anywhere that a fast Web connection is desired.


By ASHLEE VANCE

As a Texan, I find it deeply offensive when the Internet blocks me from watching “Friday Night Lights.”

The Sofa Wars

Media, cable and technology companies are fighting for consumers’ screen time, and their money, as viewing habits grow more unpredictable.

More specifically, my rage goes toward Wi-Fi, that oh so finicky creature that will buffer, buffer, spurt, gurgle and then just break down. For some reason, my router, walls, laptop and H.D.M.I. hookup to the TV appear determined to wage war with one another, making streaming television shows an all too brief and painful experience.

For people suffering from similar Wi-Fi maladies, there is hope, and it runs through your electrical outlets.

I picked up some adapters from the start-up Plaster Networks that plug into a wall socket and then carry a Web connection via Ethernet cable to your devices.

For this type of set-up, you need to plug one adapter ($90) into the wall and connect it directly to a router. Then, you can plug more adapters in the house anywhere that a fast Web connection is desired. Leer más “Plug In, Turn On and Tune Out Wi-Fi”

Tune In, Check In, Tune Out

A tweet from Sunday night: “@ johnmccrea oh come on, will all these apps merge already?! 🙂 and yes, giving it a try now.” It was a long day of checking in, and I was reaching my breaking point.

At the time, I was online checking out Comedy Central’s roast of David Hasselhoff. I heard there was some badge for it on Philo, one of a genre of entertainment check-in apps proliferating so rapidly that they bear a resemblance to the spread of cholera bacteria I’m reading about in the book “Ghost Map.” I checked in on Philo only to have my friend Somrat Niyogi of Bazaar Labs telling me his app Miso offered a Hasselhoff badge, which I duly earned. By the time John told me about Tunerfish, I was ready to check out. My mobile Internet connection went on the fritz or I would have had to visit TV.com’s Relay site too.


Originally published in MediaPost’s Social Media Insider

A tweet from Sunday night: “@ johnmccrea oh come on, will all these apps merge already?! 🙂 and yes, giving it a try now.” It was a long day of checking in, and I was reaching my breaking point.

At the time, I was online checking out Comedy Central’s roast of David Hasselhoff. I heard there was some badge for it on Philo, one of a genre of entertainment check-in apps proliferating so rapidly that they bear a resemblance to the spread of cholera bacteria I’m reading about in the book “Ghost Map.” I checked in on Philo only to have my friend Somrat Niyogi of Bazaar Labs telling me his app Miso offered a Hasselhoff badge, which I duly earned. By the time John told me about Tunerfish, I was ready to check out. My mobile Internet connection went on the fritz or I would have had to visit TV.com’s Relay site too. Leer más “Tune In, Check In, Tune Out”

Nielsen Adds Live Back Into Local Ratings

-By Katy Bachman

Nielsen reversed course Thursday (July 1) and told clients it was putting Live program ratings back into its local market reports.

But this time, the ratings firm didn’t have to cut one of its other data streams to do it. Live + Same Day, along with Live + 3-Day and Live + 7 Day, will remain, leaving the decision about which data stream should be currency up to stations and agencies to duke it out in negotiations.

The Live data stream will be added to local people meter and set meter markets, with the start of the September survey period beginning Aug. 26, 2010.


Graph showing weekly Nielsen Ratings for the t...
Image via Wikipedia

-By Katy Bachman

Nielsen reversed course Thursday (July 1) and told clients it was putting Live program ratings back into its local market reports.

But this time, the ratings firm didn’t have to cut one of its other data streams to do it. Live + Same Day, along with Live + 3-Day and Live + 7 Day, will remain, leaving the decision about which data stream should be currency up to stations and agencies to duke it out in negotiations.

The Live data stream will be added to local people meter and set meter markets, with the start of the September survey period beginning Aug. 26, 2010. Leer más “Nielsen Adds Live Back Into Local Ratings”

The Singularity: Playing on Thursday Nights


By ASHLEE VANCE

Fringe on FOX

Craig Blankenhorn/FOX John Noble plays Walter Bishop, a mad scientist, on “Fringe.”

I flicked on my TV one day and heard someone say this: “Science and technology have reached a point where our means are finally catching up with our imagination.”

This statement caught my attention because I’d spent months digging into the Singularity movement. As I wrote in an article this Sunday, believers in the Singularity movement promise a time when a superior intelligence rules, man and machines merge and scientific progress occurs at an astonishing rate. In theory, the believers say, our imaginations can be transposed onto the world through things like genetic engineering, nanotechnology and virtual reality. Leer más “The Singularity: Playing on Thursday Nights”

Creative Uses of Stickers in Advertising

The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.

Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.

The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.

In this post, we’ve collected some of the most striking and creative examples of stickers in advertising.

What do you think of these type of adverts? Please feel free to share other examples that you may know of in the comments’ section below.


The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression.

Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%.

The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular.

In this post, we’ve collected some of the most striking and creative examples of stickers in advertising.

What do you think of these type of adverts? Please feel free to share other examples that you may know of in the comments’ section below. Leer más “Creative Uses of Stickers in Advertising”

Now Watch TV Channels From All Around The World Free Of Cost With TvTube


Do you have a high speed broadband connection but not know how to kill your boredom? What if I told you that you could view any one of countless television channels from all parts of the world using only your broadband internet and without spending a penny? Surely you could find at least one interesting program on one of those countless channels, a program that will entertain you and help pass your time.

tvtube

Watching any channel from around the world is exactly what can be done using TvTube.

From sports channels to documentary ones, TvTube is a great resource for TV channels. The channels are categorized nation-wise and genre-wise.

At the site’s homepage we can see channels being currently watched, most popular channels, and the recently added channels.

tvtube1

A search box is also located in the top right of the homepage which facilitates finding any channel we are looking for.

tvtube2

Clicking on the name of a channel starts its broadcast within a player in the browser. Leer más “Now Watch TV Channels From All Around The World Free Of Cost With TvTube”