Nielsen TOPTEN – vía @GooglePlay

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Nielsen TOPTEN gives you direct access to what’s hot in TV, movies, apps, products and more. Want to check out what people like YOU are watching and buying? It’s all in this top ten app based on actual ratings and sales data. In short, this is your one-stop destination to the latest trends and what’s hot in entertainment.
This is a pretty big deal. Why? In Nielsen’s 90-year history, this is the FIRST time the public has insight into what’s trending today. After all, Nielsen provides ratings and sales data directly to TV networks, online companies, movie houses, music labels, and the world’s largest manufacturers and retailers. So in short, you are gaining access to some pretty awesome stuff.

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Multicultural Ad Spending Outpaced Market

– Katy Bachman, Mediaweek
Ad spending in Spanish-language and AfricanAmerican media fared better than the overall ad market in 2009.

Spending declined 4.7 percent in Spanish-language media and 7.3 percent in African-American media, according to a Nielsen report released today. This compares to a 9 percent drop in overall domestic ad spending last year.

Spanish-language ad spending was down by nearly $270 million last year for a total of $5.4 billion spent in Spanish-language media. Declines in magazines, newspapers, TV and radio were offset by a 32 percent increase in spending on cable TV to nearly $427 million overall. While Spanish-language spot TV spending was down 10 percent, the segment still attracted the most advertising dollars at more than $1.5 billion.

African-American media lost more than $153 million in ad spending across all segments with the exception of cable TV, which increased more than 35 percent to $728 million. The biggest spending decreases were in network TV (down 72 percent to $26.6 million) and national magazines (down more than 33 percent to $353.8 million). In total, spending in African-American media exceeded $1.9 billion.

The top-spending category for both Spanish-language media and African-American media was quick-service restaurants, which increased 13.9 percent in Spanish-language media and 19.2 percent among African-American media.

The fastest-growing category in Spanish-language media segment was satellite communications, up 77.3 percent. Insurance was the fastest-growing category among African-American media, up 28.6 percent. Auto was the second-biggest category for both Spanish-language and African-American media, down 38.8 percent and 18.2 percent, respectively.

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