In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found that online ads are actually more effective than traditional television ads. It’s a common understanding amongst most that digital ads are often ignored but not all of them are created equally.
For online video ads, we need to take note that most of them can’t be skipped and that’s what makes them on par with traditional television ads. In an evaluation of 238 brands and 412 products in 915 ad executions in streaming full-episode TV programs, they found that online ads have about 65% general recalls compared to 46% for television ads.
On top of that, brand recalls for online ads are also higher; 50% compared to TV’s 28%. Message online recall is 39% compared to TV’s 21%. Likability is at 26% online, compared to TV’s 14%.
With the rate of popularity amongst online video ads rising, advertisers are sure to capitalize this market as they strive to increase their digital revenues. However, the fact remains that viewers are able to skip the same commercials on television that they’re being forced to watch online. This means that they would rather be avoiding the ads they’re currently interacting with.
Surely brands will try to capitalize on this fact and try to squeeze as much money as possible through forced commercials in digital videos. But how far they can sustain this remains to be seen.
Shane Snow has done it again; this time he has come out with an infographic for the history of location technology. The rapid rise of location-based networks such as Foursquare, Gowalla and possibly even Facebook, would appear that location technology is of something new. However, we humans have been using ingenious ways to locate each other for thousands of years already.
With the infographic, we can see details of the history of location-based technology, from the most primitive to the most advanced.
- Image via CrunchBase
Recently, Facebook announced that they’ll replace the ‘Facebook Connect’ feature with their preferred ‘like’ functionality feature. This update is the latest amongst a slew of them in the past couple of months. Over the next few months, Facebook will roll out a Digg-like function to dozens of news and entertainment websites. You’ll be able to flag – or “like” – content you enjoy; that content will then appear in your status feed.
In addition, your “like” – along with your profile photo – will appear on the page you flagged, for all your friends to see. As Facebook is quick to point out, users can choose to opt out of the functionality.
What does that actually mean for content developers? Well for one, it is a new way of spreading their content over the web through the ‘like’ button on their site. Coincidentally, AJ Batac from AllanJosephBatac has provided us with a link to download the plugin.
The plugin looks exactly like the screenshot above on my site. In order to get this installed on your WordPress blog, download the plugin here.
1. Download the Facebook “Like” Button Widget Plugin
2. Go to your site’s control panel (usually /wp-admin behind your site’s URL)
3. Under ‘Plugins’, click ‘Add New’
4. Click the ‘Upload’ tab and proceed to upload the Zip file you’ve downloaded under Step 1
5. Activate the plugin and you’re done
It was also noted that AJ Batac has given the widget a style ID so you can target it in CSS. The id is “facebook_like”. In the meantime, do share with us your feedback on the plugin.