¿Personal o profesional? Un dilema en las redes sociales


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1.500 millones de personas se conectan a diario a las redes sociales: la mayoría busca mantener el contacto con amigos y familiares pero muchos también las utilizan “por trabajo” o con un claro interés profesional. ¿Cómo compaginamos ambos usos? Os damos algunos consejos.
Los usuarios han encontrado en las redes sociales un lugar dónde poder compartir, interactuar y mantenerse en contacto con cualquier internauta del mundo con intereses comunes. Somos seres sociales y los datos de 2012 lo demuestran: en España, 8 de cada 10 usuarios entre los 18 y los 55 años las utilizan según el IV Estudio sobre redes sociales en Internet elaborado por IAB España.De los que 6 millones viven conectados a la red 24 horas como recoge La Sociedad de la Información en España, informe editado por Telefónica.

Sin embargo, la privacidad personal se ha convertido en la moneda de cambio y lo que publicamos en Internet es ahora, para lo bueno y para lo malo, nuestra carta de presentación ante el resto de la sociedad.

Vivimos conectados a centenares de personas a las que estamos unidos en mayor o menor grado: en nuestra audiencia personal de “amigos” y “seguidores” se mezclan antiguos compañeros de colegio, familiares, colegas del trabajo, en ocasiones jefes, clientes, proveedores, e incluso conocidos de un día. En nuestro día a día en las redes compartimos fotos y gustos personales, junto a noticias y reflexiones profesionales, construyendo así unas identidades “híbridas”.

¿Es correcto publicar lo mismo para un amigo, un cliente o tu jefe?

Más de un empleado ha perdido el trabajo por fotos lúdicas u opiniones críticas hacía la empresa. A veces el simple hecho de tratar temas sensibles con poco tacto pone en peligro la imagen de la empresa junto a nuestra credibilidad profesional. Además, cuanta más responsabilidad o visibilidad pública tengamos, más peso y repercusión tendrá nuestra actividad en las redes.Error de Chrysler en Twitter

Mención aparte para el trabajo de community manager que supone un riesgo añadido: confundir el perfil personal y el profesional al publicar puede desencadenar una verdadera crisis de reputación corporativa, como la que sufrieron Chrysler (@Chryslerautos) o la Policía (@Policia).

Algunos podrían pensar que la solución es abandonar los Social Media, una medida a evitar teniendo en cuenta las grandes oportunidades que nos brindan para potenciar nuestra marca personal y promovernos a nivel profesional. En 2012 la mitad de las empresas españolas buscó activamente candidatos a través de Internet y un 80% consultó las redes sociales en el proceso de selección según Adecco.

¿Cómo armonizar ambos usos: profesional y personal? Leer más “¿Personal o profesional? Un dilema en las redes sociales”

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How Good Executives Manage: 15 Success Stories | ieseinsight.com



Publisher: Pearson Educación
Original document: Qué hacen los buenos directivos
Year: 2012
Language: Spanish

The travails of the average workday mean that important questions like “What are our goals?” or “How do we want to compete?” get put on the back burner. This weakens executives’ ability to rise up and meet the challenges facing their companies.

But there are ways of incorporating a forward-looking vision into day-to-day tasks, as a new book by IESE professors Jaume Llopis and Joan E. Ricart reveals.

The book shares the stories of 15 top executives from Coca-Cola, Codorníu, Ficosa, Fnac, Ikea, ING, “la Caixa”, La Fageda, LVMH, Merck, Microsoft, Nestlé, Telefónica, Unilever and Vodafone.

Their stories contain common threads that the authors have also observed in their studies of 200 other executives.

The executives give three issues top priority: the business model, the future and people.

Executives are no longer just strategists who seek to compete and gain value through suppliers, clients, society and employees. Their portfolios have become much broader, and to manage well, they need to have a clear list of priorities.

Envisioning the Future Leer más “How Good Executives Manage: 15 Success Stories | ieseinsight.com”

Una startup de Wayra Argentina presentará su proyecto a inversores de EE.UU.


Wayra, la aceleradora global de startups tecnológicas de Telefónica, anuncia su primer “Demo Day” internacional el 12 de diciembre en Miami, Estados Unidos.
Durante este encuentro se presentará ante la comunidad inversora americana, reunida en el marco de la Americas Venture Capital Conference (AVCC), una selección de las startups aceleradas durante este año en sus doce sedes de Latinoamérica y Europa.
Las startups presentarán propuestas a problemas y oportundiades de negocio en áreas tales como “cloud computing”, video, HTML5, servicios financieros, aplicaciones móviles, e-Health y seguridad, entre otras.
Por parte de Wayra Argentina, Quolaw participará de este hito. Leer más “Una startup de Wayra Argentina presentará su proyecto a inversores de EE.UU.”

The Butterfly effect: Why WiFi is a key driver of NFC | The Blue Butterfly Blog


The Blue Butterfly Blog | http://bluebutterfly.co.uk/blog/

Here at Blue Butterfly, we’re really excited about the applications of NFC and how the technology will transform users’ experience of shopping, socializing, and accessing information. We think our unique tap-to-WiFi app is a really big part of this, and so do Telefónica; that’s why they recently invested in us and gave us a new office space in central London to work on our product. Of course, NFC technology is relatively new and people are still getting to grips with what they can do with it. The great thing about our app though, is that it acts as an essential bridge between the offline world and the online world. At our meetings, we’ve talked about the how easy our app makes getting online at bars, cafés and other places that offer free WiFi, but that’s only the start. Here’s a few use cases that demonstrate why Blue Butterfly’s tap-to-WiFi app will have huge implications for a range of sectors.

In a café… 

This was the first case that we saw for our app when we had the idea. You walk into a high street café, tap your phone and you’re instantly connected to secure WiFi without entering a password or email address. But imagine this: you walk into a café, connect to WiFi and are presented with an menu of beverages; you order your coffee, just the way you like it, and skip the rush hour queue; your drink is paid for over the Internet with your mobile and you don’t need to hand the guy at the till your loyalty card because it’s stored on your phone. Even better, the next time you go in and tap into the WiFi, it remembers you and asks if you want your regular. This isn’t some futuristic fantasy, its possible right now with our technology.

At a Football match…

One of the great things about NFC chips is that there inexpensive, meaning they could easily be deployed on the back of every seat at a football stadium at minimal cost. Just a tap to the seat infront of you and your online and can enter instant-win competitions without doing so much as entering your name. Moreover, when you tap into the WiFi, a fan app launches inside the Blue Butterfly app, giving you access to all the info on the game – fouls, shots on target, substituions, player stats – and vote for the fans’ man of the match. Fans can open a localized microblog that allows them to communicate with everyone else in the stadium and engage into some top quality banter. As well as all this, in-seat gaming allows you to place bets during the game,
with live odds being delivered straight to your phone.

At a tube station…. Leer más “The Butterfly effect: Why WiFi is a key driver of NFC | The Blue Butterfly Blog”

Evomote hopes to improve content discoverability – with the help of your pay TV operator


http://thenextweb.com

Evomote is a Spanish startup that hopes to transform your smartphone into a personalized TV guide, and its pitch during the Wayra Madrid Demo Day earlier this week was very well received.

This was a good example of how much startups can change during an acceleration program – for the better. When we first listened to Evomote’s pitch last February, the company’s main focus was to develop a new control system for televisions. While it hasn’t entirely disappeared from its product, it is now focusing much more heavily on content discoverability.
Evomote main 520x391 Evomote hopes to improve content discoverability   with the help of your pay TV operator

According to its CEO, Alberto Soria López, what happened is that its team realized that it could add much more value as a recommendation engine than as a pure TV remote. Discovering content we like is difficult; we may have hundreds of channels, but always end up watching the same ones, or not knowing what to choose.
At the same time, smartphones are gaining ground all over the world, and we are increasingly using them while watching TV, Evomote’s mentor Alberto Benbunan pointed out the team to Wayra’s Demo Day’s investor-sprinkled audience.
With that in mind, Evomote’s solution includes a multi-platform app, which lets users receive general and personalized recommendations that they can also share with their friends. Here are a few screenshots from Evomote’s website, which describe its key functionalities:

Leer más “Evomote hopes to improve content discoverability – with the help of your pay TV operator”

Wayra Academy’s startups deliver at Telefónica’s accelerator’s first Demo Day in Madrid


wayra demo day

 Wayra Madrid Demo Day – an opportunity for its first startup class to pitch their projects in front of a selected audience of entrepreneurs and mentors, and the culmination of the acceleration process they have been going through for the last few months.

As you may remember, Wayra is the name of the accelerators that Spanish telecommunications giant Telefónica has opened all around the world since 2011. While it all started in Latin America, the one-year old Wayra now also has operationsacross Europe, including in Telefónica’s home country. In Madrid, which was its first European base, its modern academy occupies one full floor of Telefónica’s historic building, with views over the famous Gran Via.

 Wayra Academys startups deliver at Telefónicas accelerators first Demo Day in Madrid According to its global director Gonzalo Martin-Villa, “Wayra is much more than an accelerator – it is a global entrepreneurship network.” This was a hint at one of the program’s main selling point for startups, the chance it gives them to collaborate with similar teams in other countries and learn from their experience.

For Telefónica, today’s event was also the opportunity to showcase the value it has added to Wayra’s shortlisted teams. In exchange for an average equity stake of 10%, “entrepreneurs worked with a list of mentors which feature some of the biggest names in the Spanish entrepreneurship space,” said the head of Wayra Spain, Gary Stewart.

As a matter of fact, each startup was introduced by one or two of their mentors, which included seasoned entrepreneurs and investors such as Bernhard Niesner, who founded the language startup Busuu, and François Derbaix, who recently sold his company Toprural to HomeAway for a reported amount of €14 million.

Mentors aside, most of the room was filled with investors – not only from Spain, but also from other countries such as the UK and Israel, which led the event to be fully conducted in English. While it is always hard to gauge feedback in real time, the audience seemed quite enthusiastic about most of the projects, and it will be interesting to see how many investments will take place as a result of this demo day.

wayra madrid demo day e1338926472718 520x249 Wayra Academys startups deliver at Telefónicas accelerators first Demo Day in Madrid

From our perspective, one of the most interesting points was to see how much progress the teams had made over a short period of time. We had first reported on them last February, and while those which then were our main bets did very well today, others also managed to considerably improve their business proposal, sometimes thanks to a pivot.

Here’s a short summary of today’s pitches…

  • Coquétame is a personal stylist service with a B2B and B2B2C business model. In its pitch, its CEO emphasized the success of its beta testing phase in increasing conversion rates. According to Juan Hurtado Bravo, this helped the startup start negotiations with major fashion retail players such as Mango and Inditex, ahead of its beta launch next December.
  • Clipyoo is an online video stock agency, where producers can buy existing HD footage to include in their content at a low cost. While there are large competitors in this field, David de Miguel pointed out pricing as one of Clipyoo’s main differentials. Here’s its video presentation.
  • Impok‘s CEO David Moreno delivered a highly energetic pitch, in which he explained the advantages of Impok’s personal investing management dashboard over banks and traditional brokers. According to Moreno, who already sold one company to Telefónica, Impok can bring transparency and disintermediation to this segment – while making a process in the making.
  • Miramusei is an app that hopes to enhance museum visits. Already available in the App Store for $1.99, it also considers offering a white label solution to interested museums.
  • Evomote slightly pivoted during Wayra’s program – and it seems it was for the best. While its initial product focused on controlling TVs, its new approach hopes to solve the content discovery problem. Despite this change, technology is still at his core, Besides the app its team demoed on stage, Evomote will also offer an ‘Evobox’ as well as an API for operators’ set-top boxes.
  • Emtrics lets companies of all sizes collect instant customer feedback at their point of sale locations. It has already gained traction and revenues with the first clients it enlisted over the last few months, and it was also the solution Wayra chose to collect comments on each of today’s pitches. While it currently relies QR codes, its co-founder Iñigo Serrano made it clear that it may consider other technologies in the future.
  • Sezion‘s recently launched iPhone app Sezion Studio lets amateur musicians collaborate to create songs. With that in mind, you won’t be surprised that its demo involved an electric guitar, which scored major points with the audience.
  • Mirubee is a social platform for energy saving, which lets users easily find out how much electricity each of their appliances is consuming – and reduce their bill and carbon footprint accordingly.
  • Valioo went through the biggest pivot of all Wayra’s teams, and introduced a brand new product on stage, the book recommendation platform Gus with a social component, which is due to launch on mobile devices over the next few weeks. However, its founder Thibaut Deleval points out that Gus still uses Valioo’s core platform, and could be transposed to other verticals.
  • Tedcas offers natural interaction solutions to hospitals – in other words, a ‘Minority Report for healthcare.’

We’ll publish individual articles about the most interesting startups over the next few days, so stay tuned for additional coverage!

Audios atención telefónica VISA parte 2 y 3


Esto solo es lo q grabé, ellos hacen control de calidad! Nosotros también!!

Audio 2
https://www.box.net/shared/v4i287s5ffynxj7ecxjm

Audio 3 con operadora (le quite el nombre no tiene la culpa)

https://www.box.net/shared/yv989ca9elymqbojuu8z 

Seguiré intentando…, es mi único modo de expresar a todos los que conozco la pérdida de tiempo que te hace pasar una tarjeta Líder por Servicios ayyy VIsa!Lección sin VISA®Lección sin VISA® (Photo credit: Zamorismo Foto+Gráfico)