Social Media Monitoring is one of the most crucial and unavoidable key step in managing a successful social media marketing campaign and growing a relationship with your customers. It helps businesses to keep up with all relevant social media activity.
So how can social media monitoring help a business?
Be a caring organization, Listen and Engage:
Track conversations in real time: What people say about your product or services and where they say it? Helps business identity target audience and the channels they use to communicate.
Engage with customers: Helps interact with customers in real-time to develop a stronger bond with their customers. The strength of the relationship with a customer can help determine brand loyalty.
There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings.
Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.
The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.
Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.
Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.
There are some Twitter basics that are vital when setting up your Twitter account
1. Create a Twitter account that has the same name as your blog domain
2. Include a link to your blog in your settings
3. Include your location
4. Upload a logo or photo that is consistent with your blog branding
5. Include a Twitter background that suits your brand image
6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.
So you have set up your account which has the essentials completed, it’s now time to create a Twitter marketing strategy.
Now that you know some of the more common mistakes that marketers make with their online advertising you should now be prepared to go out there and advertise like you never have before. As I’m sure you already know, there’s a lot of opportunity available through the different ways you can advertise online, but first you need to make sure you’re doing it the right way.
If you want three easy things to remember the next time you’re ready to throw down some money on online advertising, here they are:
Test, test, test and then test some more. You should always be testing to find out what’s working and what’s not.
Be sure to try out different advertising sources. Ad platforms like Facebook Ads and AdWords are a given, but you should also try out others sources like buying direct, email newsletters and social sites like Reddit or StumbleUpon.
Know your ROI goals (especially identifying the right “R”) and always have a way to know if and how much value advertising is creating for your business.
About the Author: Ryan Hupfer is the Customer BFF at isocket and BuyAds.com and is oddly passionate about supercharging direct ad sales for both advertisers and publishers. Be sure to say hey to me on Twitter at @hup.
Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you need to get started. Just a little bit of cash and some keywords and you’re off to the races.
But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.
The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.
There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.
I would highly suggest starting out with AdWords, Facebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.
With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.
Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedIn, Reddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.
LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky. StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.
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