¿Qué sabes de Email Marketing Móvil? | Lanzamiento de nuevo Doppler | @fromDoppler


 

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Marketing Mobile

Cuando muchos creían que en el mundo del Email Marketing estaba todo dicho, los smartphones y las tablets abrieron una nueva dimensión y crearon un nuevo desafío. Te presentamos algunos consejos para no dejar pasar esta oportunidad.

El Nuevo Magnetismo Móvil

Caminando por las calles de cualquier lugar uno lo nota fácilmente: los teléfonos móvilestienen un poder casi hipnótico.Dentro de este mercado, los smartphones van ganando terreno a paso firme gracias a sus funcionalidades, practicidad y capacidad para conectarse a internet (tal como adelantamos en un post reciente).

Por otro lado, también debemos destacar la reciente revolución de las tablets. Su granportabilidad, conectividad y mejor tamaño de pantalla comparado con los smartphones, las convierten en una interesante alternativa de acceso a internet y contenido multimedia.

Es por ello que como marketers, resulta imprescindible integrarlos a nuestra estrategia de comunicación y asegurarnos que nuestro proveedor de Email Marketing 
nos garantice una correcta resolución en estos dispositivos.

¿Cuáles son los principales puntos a tener en cuenta? Leer más “¿Qué sabes de Email Marketing Móvil? | Lanzamiento de nuevo Doppler | @fromDoppler”

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American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.


http://blog.nielsen.com

Image representing Nielsen as depicted in Crun...

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Leer más “American Families See Tablets as Playmate, Teacher and Babysitter”

At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities

Finally, we also asked NRF attendees how their companies are investing in mobile this coming year. With 67 percent working with an increased budget for mobile this year, retailers and brands have recognized mobile is no longer a “nice to have” channel. In addition to looking at mobile payment options and optimizing for the smaller smartphone screen, we also see tablets as having a huge impact on this result, particularly for brands that may not have seen as much value in mobile browsing. Where their customers may not be likely to do a lot of browsing on a smartphone, tablet browsing has widened the field considerably, giving retailers the ability to present a much more powerful mobile shopping experience.


by  | http://www.zmags.com/blog/?p=1238

-.-

NRF flew by in a flash, but if you were there you may have spotted some of our people canvassing the exhibit hall with an iPad-based retailer survey. “Retail’s BIG Show” provided a unique opportunity to collect some insight from attendees about their priorities and plans for 2012. We caught up with 740 of those attendees, and asked three key questions about their mobile, tablet and social commerce plans for 2012. Here’s what we found:

81% focused on tablet commerce

81% percent of respondents believe tablet commerce to be either somewhat important or critical in the coming year. It’s no surprise, with 87 percent of tablet owners using their tablets to shop this past holiday, that retailers are recognizing this urgent need to reach and capture the exploding market of consumers shopping on their tablets.

Retailers split on FacebookLeer más “At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities”

Infographic of the Day: The Blistering Rise of iPad and Tablet Computing

Keep in mind, a few early reviewers panned the iPad, saying they couldn’t understand what you’d use it for. (Never mind that these people tended to miss the point of a new paradigm in relaxed, “lean-back” computing.)

But what might be the most insightful points on the infographic are at the end. The gaming industry probably stands to be rocked the hardest by tablets, since they relegate most handheld gaming systems to the trash heap. But device makers who jump on the tablet bandwagon will probably be wracked at how cannibalistic the sales of tablets are — after all, you buy a tablet instead of a netbook, which means that players such as Dell won’t be able to catch Apple simply by entering iPad’s market.


http://www.fastcodesign.com/1662689/infographic-of-the-day-the-blistering-rise-of-ipad-and-tablet-computing 

Is iPad an iFad?  Think again.

If you’re not much of a tech nerd, you’d be forgiven for thinking the iPad and the ensuing tablet boom are merely some kind of hype machine. You’d also be wrong, if industry analysts are right. Long story short, 2010 was just the barest tip of the tablet onslaught. In two years time, they’ll be more numerous than mosquitos in July, as this infographic lays out.

The data below, produced by Morgan Stanley and Forrester, among others, and then laid out by Focus, presents hockey-stick growth scenarios for iPad and its ilk. What’s probably most surprising is how mainstream their appeal is — a whopping 14% of online shoppers say they plan to purchase an iPad in the next five months; total sales are expected to rise 1000% by 2014.

 

Leer más “Infographic of the Day: The Blistering Rise of iPad and Tablet Computing”

Empezó la temporada de pronósticos: cómo será la tecnología 2011

Arrancó la temporada de pronósticos. Deloitte se adelantó al difundir sus 10 predicciones y tendencias en el sector tecnológico para la temporada 2010/2011: así que vaya anotando, porque la lista es larga y compleja: entre otras cosas, la consultora pronostica un aluvión de Net Tablets (iPad y clones de casi todas las marcas); los procesadores serán más potentes pero también más caros; habrá más escritorios virtuales, tecnologías limpias y la digitalización de archivos; y la computación en la nube será un concepto menos vaporoso de lo que parece.

El contexto económico, para la consultora, es positivo pero la incertidumbre continúa. “La mayoría de las economías van a recuperarse”, dice Deloitte, pero agrega: “En el momento de redactar este informe, los gobiernos eran optimistas; las empresas, más pesimistas, y los economistas no se ponían de acuerdo”. El tema costos, para el mundo corporativo, será la estrategia predominante.

“Cada predicción ha sido elaborada para provocar o avivar un nuevo debate, no para cerrarlo”, dijo Ernesto Sainz Nadales, de Deloitte, a modo de presentación del estudio.


Las tabletas digitales, la computación en las nubes, los escritorios virtuales y la ecología son los segmentos de mayor potencial.

PorDamián Kantor
dkantor@clarin.com

Además de Apple, son varias las marcas que lanzan al mercado tabletas digitales, entre ellas Samsung y Dell

Además de Apple, son varias las marcas que lanzan al mercado tabletas digitales, entre ellas Samsung y Dell

Folio 100, la Tablet PC de Toshiba (2)

Folio 100, la Tablet PC de Toshiba (2)

Folio 100, la Tablet PC de Toshiba (1)

Folio 100, la Tablet PC de Toshiba (1)

GalaxyTab, la Tablet PC de Samsung (2)

GalaxyTab, la Tablet PC de Samsung (2)

GalaxyTab, la Tablet PC de Samsung (1)

GalaxyTab, la Tablet PC de Samsung (1)

Arrancó la temporada de pronósticos. Deloitte se adelantó al difundir sus 10 predicciones y tendencias en el sector tecnológico para la temporada 2010/2011: así que vaya anotando, porque la lista es larga y compleja: entre otras cosas, la consultora pronostica un aluvión de Net Tablets (iPad y clones de casi todas las marcas); los procesadores serán más potentes pero también más caros; habrá más escritorios virtuales, tecnologías limpias y la digitalización de archivos; y la computación en la nube será un concepto menos vaporoso de lo que parece.

El contexto económico, para la consultora, es positivo pero la incertidumbre continúa. “La mayoría de las economías van a recuperarse”, dice Deloitte, pero agrega: “En el momento de redactar este informe, los gobiernos eran optimistas; las empresas, más pesimistas, y los economistas no se ponían de acuerdo”. El tema costos, para el mundo corporativo, será la estrategia predominante.

“Cada predicción ha sido elaborada para provocar o avivar un nuevo debate, no para cerrarlo”, dijo Ernesto Sainz Nadales, de Deloitte, a modo de presentación del estudio.

Leer más “Empezó la temporada de pronósticos: cómo será la tecnología 2011”

Morning Brief: HPOA Girl a Hoax, EFF Analyzes Google, Samsung Tablet on the Way

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today:

HPOA Jenny Was a Fake!

Yesterday, we fell in love with “Jenny,” a young woman who quit her job through a series of amusing whiteboard messages. Alas, this one was too good to be true. “Jenny” is really Elyse Porterfield, an aspiring actress from Glendale, California.

The prank was created by brothers John and Leo Resig for their humor site, theCHIVE.com. Peter Kafka from AllThingsD grew suspicious of the story yesterday and did some digging. Porterfield has also tweeted confirmation of her role in the stunt.


Christina Warren

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today:

HPOA Jenny Was a Fake!

Yesterday, we fell in love with “Jenny,” a young woman who quit her job through a series of amusing whiteboard messages. Alas, this one was too good to be true. “Jenny” is really Elyse Porterfield, an aspiring actress from Glendale, California.

The prank was created by brothers John and Leo Resig for their humor site, theCHIVE.com. Peter Kafka from AllThingsD grew suspicious of the story yesterday and did some digging. Porterfield has also tweeted confirmation of her role in the stunt. Leer más “Morning Brief: HPOA Girl a Hoax, EFF Analyzes Google, Samsung Tablet on the Way”

iFive: Google History, TV Tablet, Flickr Makeover, BP Progress, Tree Fight

BY Jenara Nerenberg

1. Google news dump! The search giant is letting all of us forgetful people now rely less on our memories to recall recently searched items and websites. “History” is the tab to look out for. Plus, Google’s keywords business opens up copyright restrictions to allow competitors’ results in searches. (Looking for Chevy info? Expect ads for Ford to pop up, too.) And finally, you can sign into multiple Google accounts at the same time in the same browser.


BY Jenara Nerenberg

1. Google news dump! The search giant is letting all of us forgetful people now rely less on our memories to recall recently searched items and websites. “History” is the tab to look out for. Plus, Google’s keywords business opens up copyright restrictions to allow competitors’ results in searches. (Looking for Chevy info? Expect ads for Ford to pop up, too.) And finally, you can sign into multiple Google accounts at the same time in the same browser. Leer más “iFive: Google History, TV Tablet, Flickr Makeover, BP Progress, Tree Fight”