Socialbakers World Tour: Local Insights for Brazil // @socialbakers


Socialbakers World Tour:  Local Insights for Brazil imageYet another successful event! This time it took place in São Paulo – we’ve brought you a recap of the event.

This time around, we invited speakers, Fernando Aguilar, from Natura, Chiara Martini de Campos Beuno, from Heineken, and Micheline Jeanfrancios, from P&G to share their social media marketing expertise.

Local Insights from São Paulo

On average, Brazilian brands post more than worldwide brands on Facebook.

The average Brazilian user is a fan of 21 pages.

Photos are the most popular post type by Brazilian admins and shared most by Brazilian users.

Guaraná Antartica, Skol, and Coca-Cola are ranked in the top three, according to Local Fan Counts.

SKY Brasil, Prevalia, and Peixe Urbano are the most Socially Devoted Brazilian brands on Facebook.

For more insights, check out January’s Social Media Report for Brazil here.

Sydney is our next stop on the World Tour. To sign up for events in your region, click here.

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The Marketing Tactic that Social Media Marketers Often Forget


See on Scoop.itGabriel Catalano the name of the game

Pinterest is a popular paranoia, Instagram is indecently addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. It is discussed at coffee shops, dinner parties and countless conferences.

You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.

Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.
Yet, there is a danger.
That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.
There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential.
This tactic is sometimes described in code. That code is “SEO”. Let me decipher the code….”Search Engine Optimization“.
It is about making it easy for search engines to find your website or blog and rank high in search results.

How important is it? >>>>>  Leer más “The Marketing Tactic that Social Media Marketers Often Forget”

Introducing Generation C: The Connected Collective Consumer

From Nielsen’s Consumer 360 Indonesia conference presentation by Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney

“I share, and therefore I am”

Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.

Unlike Gen Y or Gen Z, Gen C is not an age cohort. “Gen C are teens and 20-somethings that have been “hatched’ out of social media. What ‘C’ stands for has been widely debated. A few years ago it was about Generation ‘Content’ – now it’s about a multitude of things; constant connectivity, collaboration, change, co-creation, chameleons, cyborgs, curiosity. But most of all, Gen C is the ‘Connected Collective’ consumer,” Mr. Pankraz explained.

Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk about– a process which also gives them “status” within their cohorts or “tribes” and social networks.


From Nielsen’s Consumer 360 Indonesia conference presentation by Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney“I share, and therefore I am”

Just who, or what is Gen C?  This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta, Indonesia, drew curious looks and blank faces among participants. Mr. Pankraz highlighted the need for companies to understand and engage Generation C, a group he believes to be the most highly influential in the world due to their need to share their lives via social media platforms.

Unlike Gen Y or Gen Z, Gen C is not an age cohort.  “Gen C are teens and 20-somethings that have been “hatched’ out of social media. What ‘C’ stands for has been widely debated. A few years ago it was about Generation ‘Content’ – now it’s about a multitude of things; constant connectivity, collaboration, change, co-creation, chameleons, cyborgs, curiosity. But most of all, Gen C is the ‘Connected Collective’ consumer,” Mr. Pankraz explained.

Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk abouta process which also gives them “status” within their cohorts or “tribes” and social networks.

What makes Gen C “tick”: Leer más “Introducing Generation C: The Connected Collective Consumer”

COCA-COLA / BURN

Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.


Coca-Cola Logo.
Image via Wikipedia

Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.

Video..

Launching online, three short filmsBurn, shown above, Peepshow and and Playground are being seeded online, starting in community channels, and released via www.mojothings.com to target European markets (according to The Inspiration Room). The respective directors – Garth Davis, Jonathan Hill and Glendyn Ivin – were given creative freedom to come up with the authentic and visually stunning series of films. Leer más “COCA-COLA / BURN”

WSJ Webinar: Blogging for Business

More than just a consumer obsession, Twitter, Blogs, Facebook and other forms of Social Media are radically changing the way businesses operate across the Asia-Pacific region.

While companies know they can no longer afford to ignore discussions happening online, taking those first steps can be a difficult process.

Working in partnership with The Wall Street Journal and Citrix GoToWebinar, Ogilvy’s specialized Social Media team, 360 Digital Influence, has a series of tutorials to help companies take those first steps.

The latest in the series, “Blogging for Business”, will take place on June 2 at 11am Hong Kong time.

Blogs may have started as outposts for computer geeks or raging teens, but now they have become a powerful force in corporate communications from Sydney to Shanghai. They can demonstrate thought leadership, strengthen corporate reputation and strengthen brands.


by Thomas Crampton

More than just a consumer obsession, Twitter, Blogs, Facebook and other forms of Social Media are radically changing the way businesses operate across the Asia-Pacific region.

While companies know they can no longer afford to ignore discussions happening online, taking those first steps can be a difficult process.

Working in partnership with The Wall Street Journal and Citrix GoToWebinar, Ogilvy’s specialized Social Media team, 360 Digital Influence, has a series of tutorials to help companies take those first steps.

The latest in the series, “Blogging for Business”, will take place on June 2 at 11am Hong Kong time.

Blogs may have started as outposts for computer geeks or raging teens, but now they have become a powerful force in corporate communications from Sydney to Shanghai. They can demonstrate thought leadership, strengthen corporate reputation and strengthen brands. Leer más “WSJ Webinar: Blogging for Business”