Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget


Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers

According to the Wall Street JournalNielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.

Full article 🙂

SOURCE: Wall Street Journal

A fondo: Videos online y Publicidad en streaming


Un nuevo White paper de Commo-Consulting nos desvela el presente y futuro del video online
puromarketing.com

CONSUMO DE VÍDEO

Image representing YouTube as depicted in Crun...

 

El consumo de vídeo a través de Internet crece cada día. Según ComScore, se estima que en España este se sitúa en torno a 178 vídeos por persona y mes, con una media de 36 minutos al día. En marzo de 2011, 19 millones de individuos en España vieron vídeos on-line, un 1,4% más que en enero de ese mismo año.

Así, los espectadores de vídeo on-line en España representan un 82,1% del total de internautas españoles. Si consideramos estas cifras en términos publicitarios, este visionado equivaldría a 7.881 grp’s. Estos datos confirman la gran tendencia alcista de este nuevo modelo de consumo audiovisual.

Para situarnos respecto a otros países, podemos señalar que en Alemania, por ejemplo, la cifra se sitúa en 250 vídeos persona/mes, y en Estados Unidos es de 286. Youtube calcula que cada segundo se suben a la red 60 minutos de contenidos, y Cisco estima que si en 2015 quisiéramos ver todos los vídeos que cruzan la red en un segundo tardaríamos unos 5 años. En el siguiente gráfico del estudio realizado por Accenture “The 2011 Video Over Internet Consumer Usage Survey”, podemos ver el porcentaje de espectadores que ve vídeos on-line por países.

 

Sin lugar a dudas, todos estos datos indican que el vídeo por internet se está convirtiendo en el nuevo medio de comunicación de masas, con todas las implicaciones que ello conlleva en las estrategias de comunicación. Si nos fijamos en el hábito de los consumidores, según él, el contenido audiovisual más visto en la red es el generado por los propios usuarios (61%), generalmente a través de Youtube. Otro dato significativo es el auge del consumo de programas de TV y noticias vía on-line, debido a la flexibilidad que otorgan al usuario para poder consumir libremente el contenido en el momento que más le convenga.

 

UN MODELO PUBLICITARIO EMERGENTE… Leer más “A fondo: Videos online y Publicidad en streaming”

How Music Can Positively Influence Your Designs

2. Use the Music’s Rhythm to Drive You

The tempo and energy of the music you’re listening to can help you achieve a certain tempo or energy with your design.

Seems like forehead-slapping obviousness, but bear with this step. This isn’t meant in an abstract new-age-y way, but literally working along to the rhythm.

Meaning, don’t just stop at bopping your head and tapping your feet to the beat, but type, draw, move elements in your design, and whatever else to the tempo as well:

* Faster, more energetic music will make you create bolder, stronger, simpler designs.
* While slower, pastoral music might make you create deliberate, detailed, smoothed out designs.

If you’ve ever gone for a run or worked out to music, you might have noticed how you run or work out faster the faster the tempo or more energetic the tune. It’s the same here for designing, except now that you’re conscious of this, you can purposefully put faster and more energetic music on when you need to create bolder, stronger, simpler designs, and vice versa.
3. Switch Up the Music Styles to Stay Energized

Don’t have too much of the same type of music. Stay energized by throwing your ears for a loop every once in a while – a.k.a. Love Thy Shuffle Mode.

Too much of anything becomes monotonous. Even the loudest, most banging drum and bass tunes will wear you down and make it normal, not energizing. But intersperse it with some slower, chill tunes, then resume with the banging beats, and you’re jolted out of a routine and fired up again.

Imagine a band playing fast tunes non-stop for the entire show, with no pauses in between. Too much, and the energizing effect wears off after a while.

The same for music you’re playing while designing. True, you used steps #1 and #2 to select and harness the appropriate music in order to achieve your desired visual design style faster, easier, and better. But if you want to sustain that positive influence, you want to give your brain something different every so often to get a jolt and be re-energized.


By: Oleg Mokhov
http://www.onextrapixel.com/2010/10/08/how-music-can-positively-influence-your-designs/

3 Steps for Using Music to Influence Your Designs

1. Pick Music Appropriate to the Style You’re Creating In

If you listen to certain types of music, it can put you in the right mood, or set the right vibe to more effectively create specific visual designs:

Designer Headphones

  • Grungy – industrial music
  • Futuristic – electronic beats
  • Sunny – bright tropical grooves
  • Slick – driving house music
  • And so forth

You wouldn’t listen to futuristic electronic beats if you’re working on a serene, organic, wood-based design. And you wouldn’t blast acoustic folk tunes while crafting energetic, slick, futuristic designs.

So after you’ve decided what specific visual design style you’re going after or are having trouble achieving, start playing the appropriately-themed music while working.

Seriously, it’s not a tangible or easily-proven thing, but it really works. Just how the right music will fit and enhance the mood of a film (imagine upbeat jangle-pop rock in a brooding, dark horror film – it doesn’t work), in the same way the right music fits and enhances your ability to create a certain visual style. Leer más “How Music Can Positively Influence Your Designs”