SEO: A Comprehensive Guide for Beginners

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.
The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research.


SEO Guide

By Neil Patel

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.

The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research. Leer más “SEO: A Comprehensive Guide for Beginners”

Adidas concentra la publicidad en Internet durante el Mundial

La marca deportiva decidió renunciar a la televisión y concentrarse en la indumentaria de jugadores y el medio online hasta que termine el evento.

De los patrocinadores oficiales del Mundial de fútbol se espera siempre un importante despliegue publicitario en televisión.No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica.

“El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas.


Adidas concentra la publicidad en Internet durante el Mundial

La marca deportiva decidió renunciar a la televisión y concentrarse en la indumentaria de jugadores y el medio online hasta que termine el evento.

De los patrocinadores oficiales del Mundial de fútbol se espera siempre un importante despliegue publicitario en televisión.No así de Adidas, que ha renunciado en Alemania a los spots en la pequeña pantalla durante la celebración del campeonato de Sudáfrica.

“El logo de Adidas estará presente a lo largo de todo el torneo en la ropa de los deportistas y en las vallas de los estadios. No necesitamos publicidad adicional en televisión”, asegura Erich Stamminger, presidente de marca de Adidas. Leer más “Adidas concentra la publicidad en Internet durante el Mundial”

La FIFA expulsa del estadio a 36 holandesas acusadas de publicidad encubierta

La FIFA expulsó del estadio Soccer City a 36 aficionadas holandesas que llevaban una camiseta de una marca no patrocinadora del evento ya que consideró que su presencia era un acto de publicidad encubierta.

Las chicas estaban vestidas con camisetas promocionales de la marca de cerveza Bavaria, que formaba parte de un paquete que la marca regalaba al comprar el producto, y que tenía los colores de la selección holandesa.


La FIFA expulsó del estadio Soccer City a 36 aficionadas holandesas que llevaban una camiseta de una marca no patrocinadora del evento ya que consideró que su presencia era un acto de publicidad encubierta.

Las chicas estaban vestidas con camisetas promocionales de la marca de cerveza Bavaria, que formaba parte de un paquete que la marca regalaba al comprar el producto, y que tenía los colores de la selección holandesa. Leer más “La FIFA expulsa del estadio a 36 holandesas acusadas de publicidad encubierta”

La publicidad online será el segundo soporte publicitario en EEUU antes de 2014

Internet está a punto de superar a la prensa como segundo soporte publicitario más importante en Estados Unidos. Es una de las últimas predicciones de PricewaterHouse Coopers. Según su estudio Global Entertainment and Media Outlook, la publicidad online, exlcuyendo la de los móviles, llegará a los 34.400 millones de dólares en 2014.

Mientras, los periódicos seguirán viendo cómo caen sus ingresos publicitarios de los 24.820 millones de dólares en 2009 a 22.300 millones que se calcula tendrán en 2014.


Internet está a punto de superar a la prensa como segundo soporte publicitario más importante en Estados Unidos. Es una de las últimas predicciones de PricewaterHouse Coopers. Según su estudio Global Entertainment and Media Outlook, la publicidad online, exlcuyendo la de los móviles, llegará a los 34.400 millones de dólares en 2014.

Mientras, los periódicos seguirán viendo cómo caen sus ingresos publicitarios de los 24.820 millones de dólares en 2009 a 22.300 millones que se calcula tendrán en 2014. Leer más “La publicidad online será el segundo soporte publicitario en EEUU antes de 2014”

Brand Strategy and SEO: The Naming Dilemma

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude.


A typical search engine results page
Image via Wikipedia

Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number of blog posts to exploring it.

At one level, SEO and brand are closely related. Brand marketing can be seen as a way of attracting attention to your company that defines it in ways that are authentic and compelling. SEO can be defined as a way of attracting traffic to your web site based on compelling, relevant content. So those are complementary things, right? Good branding supports good SEO, and vice versa, it’s tempting to conclude. Leer más “Brand Strategy and SEO: The Naming Dilemma”