by Maria Popova
From visual puns to the grid, or what Edward Tufte has to do with the invention of the fine print.
Design history books abound, but they tend to be organized by chronology and focused on concrete -isms. From publisher Laurence King, who brought us the epic Saul Bass monograph, and the prolific design writer Steven Hellerwith design critic Veronique Vienne comes 100 Ideas that Changed Graphic Design — a thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.
From concepts like manifestos (#25),pictograms (#45), propaganda (#22), found typography (#38), and the Dieter-Rams-coined philosophy that “less is more” (#73) to favorite creators like Alex Steinweiss, Noma Bar, Saul Bass, Paula Scher, and Stefan Sagmeister, the sum of these carefully constructed parts amounts to an astute lens not only on what design is and does, but also on what it should be and do.
Idea # 16: METAPHORIC LETTERING
Trying to Look Good Limits My Life (2004), part of Stefan Sagmeister’s typographic project ’20 Things I Have Learned in My Life So Far.’ Words are formed from natural and industrial materials and composed in situ. Seguir leyendo “100 Ideas That Changed Graphic Design”