Making user testing happen

We all know we should be doing more usability testing than we are. Fortunately there are some great tools available to make the job easier.

Every time I see Steve Krug’s book “rocket surgery made easy” I feel guilty. I know I should do more usability testing than I do, but somehow it never quite works out that way.

Steve is right when he says we should all be doing usability testing every month. He even makes it incredibly easy by reducing the number of participants to only three people per month. Yet even this we struggle to do.

However I have learnt one valuable lesson from my disastrous DIY experiments. If you have the right tools the job it is a lot easier. In my experience this applies as much to usability testing as to DIY. Fortunately these days there are some amazing tools available and I’ve listed my favourites below. Be sure to check them out.


by Paul Boag | http://boagworld.com/usability/testing-tools

We all know we should be doing more usability testing than we are. Fortunately there are some great tools available to make the job easier.

Every time I see Steve Krug’s book “rocket surgery made easy” I feel guilty. I know I should do more than I do, but somehow it never quite works out that way.

Steve is right when he says we should all be doing usability testing every month. He even makes it incredibly easy by reducing the number of participants to only three people per month. Yet even this we struggle to do.

However I have learnt one valuable lesson from my disastrous DIY experiments. If you have the right tools the job it is a lot easier. In my experience this applies as much to usability testing as to DIY. Fortunately these days there are some amazing tools available and I’ve listed my favourites below. Be sure to check them out. Leer más “Making user testing happen”

Style and Function: The Power of Visually Appealing Websites


Whenever I look for a particular product or service, the company’s website has a lot to do with whether I engage with a vendor or not. I don’t disregard product or service quality, of course, but the power of the website is great: It can draw you in or turn you off.

We all know that today, consumers search for products and services online before making purchases. In order to get an advantage over their competition, companies create websites to gain visibility and promote credibility with their consumers online.

How then, can one stand out? This is where visual design takes a step forward.  Here are a few reasons why a good visual design can be powerful marketing tool:

Visually Appealing Websites are Fresh.

Visual elements that reinforce your objectives, appropriate and nicely done images of your products — these add up to your web site’s appeal to your consumers. Visual design supports a company’s brand positioning, thus effectively communicating information and interactivity to its readers. Leer más “Style and Function: The Power of Visually Appealing Websites”