El iPad tiene un impacto inmediato en las ganancias de Apple

El iPad ha conseguido un impacto importante en las ganancias que ha hecho Apple hasta la fecha. No hay duda que el iPad vino a estremecer el mercado de los dispositivos electrónicos, y con esta nueva gráfica de ganancias de Apple se ve reflejado.

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Autor: Gaby MC

El iPad ha conseguido un impacto importante en las ganancias que ha hecho Apple hasta la fecha. No hay duda que el iPad vino a estremecer el mercado de los dispositivos electrónicos, y con esta nueva gráfica de ganancias de Apple se ve reflejado.

Grafica de ganancias de Apple en Billones

Sillicon Alley fue el encargado de desarrollar esta gráfica de las ganancias de Apple generadas a partir de Septiembre de 2007, con diversos de sus productos como el iPhone, Mac, iPod, iTunes, programas y por último el nuevo iPad.

Estas ganancias se calcularon en billones de dólares, así que gracias a esta gráfica pueden comprender las ganancias que a generado Apple desde el 2007, que van en aumento cada que lanzaba un nuevo producto, sistema o servicio, según reportan en businessinsider. Leer más “El iPad tiene un impacto inmediato en las ganancias de Apple”

Antennas: Jobs Was Right. They’re Still a Challenge

For most of today’s basic voice and data cell signals, the right antenna length is about three inches or seven inches. FM radio and broadcast TV antennas are longer, though antennas can be bent to fit inside tiny phones. The optimal length is half the frequency the antenna is designed to receive divided by the speed of light. Any longer or shorter, and the reception can suffer. Furthermore, “the [human] body has a major effect on the antenna because at different frequencies it acts differently,” says Stuart Lipoff, an electronics consultant.


Image representing Steve Jobs as depicted in C...
Image via CrunchBase

As phones continue to shrink, fitting antennas in and making them work correctly often comes down to trial and error

By Amy Thomson

Whatever you think of Steve Jobs‘ defense of the iPhone 4 and its reception issues, the Apple (AAPL) boss was right about one thing: Antennas are a technological challenge, one that engineers have wrestled with since before Gordon Gekko barked orders into his Motorola (MOT) DynaTAC from a beach in the Hamptons. And as phones continue to shrink, fitting antennas in and making them work correctly often comes down to trial and error, says Stephen Temple, a retired engineer who helped plan Europe’s GSM technology. “It would be fair to say that antenna design is a little bit of a dark art,” Temple says. Leer más “Antennas: Jobs Was Right. They’re Still a Challenge”

Los zurdos vs. el nuevo iPhone 4


Apple advirtió que existen inconvenientes por la ubicación de la antena. Steve Jobs, CEO de la empresa, dijo que hay que “evitar sostener el teléfono de esa forma”.

Para tener onda hay que se, cuanto menos, ambidiestro. Ese parece ser el mandato de Apple que, luego de las denuncias por la mala recepción del nuevo iPhone 4, instó a sus usuarios a “agarrar bien el aparato”.

El problema es que la ubicación de la antena afecta especialmente a las personas zurdas que deberán practicar con la mano derecha o comprar una funda especial para el aparato que, por supuesto, ya está a la venta.

El grupo de zurdos, que agrupa a 90 mil personas, se manifestó en contra de la petición de Steve Jobs, CEO de Apple, quien planteó que deberán adoptar una posición menos natural. “Hay que evitar sostener el teléfono de esa forma”, sostuvo.

Sugiero que contrate a zurdos en el diseño y prueba de sus futuros aparatos. El teléfonodebe ser rediseñado para solventar este problema”, alertó Lauren Milsom, portavoz de la entidad.

28 de Junio
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The iPad Pulse Reader Scales the Charts


By BRAD STONE

Pulse Appalphonsolabs.com

Much has been made of the opportunity presented by Apple’s iPad to big media companies. But surprisingly, it is a $3.99 application  created by two Stanford graduate students that is now the top paid application in the entire iPad section of the App Store.

The application, Pulse News Reader, was developed by Akshay Kothari, 23, and Ankit Gupta, 22, a pair of Indian-born graduate students at Stanford University’s Institute of Design. The two developed the service in the Launch Pad class, which asks budding entrepreneurs to develop and introduce a product in just 10 weeks. Mr. Kothari said the project was inspired by “a personal frustration at the whole news reading experience” on mobile devices. Leer más “The iPad Pulse Reader Scales the Charts”

Steve Jobs Muses on All Things Apple


Image representing Steve Jobs as depicted in C...
Image via CrunchBase

By MIGUEL HELFT

For Steven P. Jobs, the chief executive of Apple, the timing of his public appearance at the D8 conference could not have been better. Last week, Apple surpassed Microsoft to become the world’s most valuable technology company. A little more than a decade ago, Apple was struggling for its life, and many tech pundits were predicting its demise.

So Mr. Jobs’s wide-ranging interview with the conference hosts, Walt Mossberg and Kara Swisher, began, appropriately, with a softball question: How did it feel to stand at the top of the technology heap?

“For those of us who have been in the industry a long time, it is surreal,” Mr. Jobs said. “But it doesn’t matter very much. It is not what’s important. It is not why any of our customers buy our products. I think it is good for us to keep that in mind. But it is a little surreal.” Leer más “Steve Jobs Muses on All Things Apple”

The Apple & Microsoft Brand Strategies – What Do You Think?

Yesterday, Apple’s market capitalization eclipsed that of Microsoft. Their rivalry has fascinated me since I was old enough to geek. Apple has always been about control of the experience. Microsoft in its hey-day about control of the industry. Things they are a changing. So what about their brand brand strategies?

Brand Positioning: Microsoft
The Microsoft brand position has always been that of Number One – The market leader. This is a brand position that works for pathetic reasons. People want buy safe so buying from #1 seems like the safe choice. But Microsoft never channeled this dominance into a concrete brand position. They drank too much of their own cool aid and believed their solutions were more competitive than they really were. Being big has led them to being a big mush of meaning, being so many types of software, hardware, services, and systems they have no brand focus. What we here at Distility refer to as “over-branding”. As their dominance has waned, their brand position has deflated to the pathetic “I’m a PC” campaign.

Yes, their are some exceptions like the X-Box, but I’d argue that they essentially created a Masterbrand with X-Box, with “Microsoft” being treated as a lesser endorser brand. There’s a future in that.

What lies ahead for Microsoft as they succumb to second place? I see the Microsoft brand moving to the background so more focused brands like Zune, X-Box, and Windows can be accurately positioned vis-a-vis the competition.

Brand Positioning: Apple
My first Apple was the Mac 512/800. It was the easiest computer I’d ever used. That’s what made it different back then. Every Apple product I’ve used since then has maintained that dramatic difference. Steve Jobs knows the integral role that design can lead in brand differentiation. While they couldn’t be market leaders like Microsoft, Apple became the thought leaders with ease of use their weapon of choice. The “I’m a PC/Mac” campaign was the ultimate expression of that brand position.

Positioning is all about being positioned relative to a competitor, so what happens as the competition gets easy to use? Can Apple sustain this position indefinitely?


Microsoft's Birthday card to Apple on its 30th...
Image by Brajeshwar via Flickr

Yesterday, Apple‘s market capitalization eclipsed that of Microsoft. Their rivalry has fascinated me since I was old enough to geek. Apple has always been about control of the experience. Microsoft in its hey-day about control of the industry. Things they are a changing. So what about their brand brand strategies?

Brand Positioning: Microsoft
The Microsoft brand position has always been that of Number One – The market leader. This is a brand position that works for pathetic reasons. People want buy safe so buying from #1 seems like the safe choice. But Microsoft never channeled this dominance into a concrete brand position. They drank too much of their own cool aid and believed their solutions were more competitive than they really were. Being big has led them to being a big mush of meaning, being so many types of software, hardware, services, and systems they have no brand focus. What we here at Distility refer to as “over-branding”. As their dominance has waned, their brand position has deflated to the pathetic “I’m a PC” campaign.

Yes, their are some exceptions like the X-Box, but I’d argue that they essentially created a Masterbrand with X-Box, with “Microsoft” being treated as a lesser endorser brand. There’s a future in that.

What lies ahead for Microsoft as they succumb to second place? I see the Microsoft brand moving to the background so more focused brands like Zune, X-Box, and Windows can be accurately positioned vis-a-vis the competition.

Brand Positioning: Apple
My first Apple was the Mac 512/800. It was the easiest computer I’d ever used. That’s what made it different back then. Every Apple product I’ve used since then has maintained that dramatic difference. Steve Jobs knows the integral role that design can lead in brand differentiation. While they couldn’t be market leaders like Microsoft, Apple became the thought leaders with ease of use their weapon of choice. The “I’m a PC/Mac” campaign was the ultimate expression of that brand position.

Positioning is all about being positioned relative to a competitor, so what happens as the competition gets easy to use? Can Apple  sustain this position indefinitely?
Leer más “The Apple & Microsoft Brand Strategies – What Do You Think?”

333 trillones de combinaciones para customizar tus Munich desde el iPhone

Escoger el color de la suela, la lengüeta, el talón, los cordones o cualquiera de los 16 elementos customizables del modelo Gresca de Munich ya es posible desde los terminales de Apple (iPhone, iPad y iPod Touch). La firma de calzado de moda y deportivo ha lanzado la aplicación Munichmyway, que además de diseñar permite comprar las zapatillas.

Es una extensión de la versión online de http://www.munichmyway.com que permite personalizar el modelo Gresca de Munich, ahora desde los terminales Apple.

El hecho de que se puedan customizar 16 áreas distintas de una zapatilla significa que existen más de 333 trillones de combinaciones posibles del modelo Gresca.

Una vez decidida la elección de los colores, se selecciona el número de pie y el pedido es enviado directamente a la fábrica de Munich en Vilanova d’Espoia, Barcelona. Desde allí se fabrica especialmente cada par y se entrega en un plazo aproximado de dos semanas. Además, esta aplicación permite guardar los diseños realizados y usarlos como wallpapers para iPhone, iPod Touch o iPad y compartirlos directamente en un perfil de Facebook o Twitter.


por Juanjo Moreno

image003

Escoger el color de la suela, la lengüeta, el talón, los cordones o cualquiera de los 16 elementos customizables del modelo Gresca de Munich ya es posible desde los terminales de Apple (iPhone, iPad y iPod Touch). La firma de calzado de moda y deportivo ha lanzado la aplicación Munichmyway, que además de diseñar permite comprar las zapatillas.

Es una extensión de la versión online de www.munichmyway.com que permite personalizar el modelo Gresca de Munich, ahora desde los terminales Apple.

El hecho de que se puedan customizar 16 áreas distintas de una zapatilla significa que existen más de 333 trillones de combinaciones posibles del modelo Gresca.

Una vez decidida la elección de los colores, se selecciona el número de pie y el pedido es enviado  directamente a la fábrica de Munich en Vilanova d’Espoia, Barcelona. Desde allí se fabrica especialmente cada par y se entrega en un plazo aproximado de dos semanas.

Además, esta aplicación permite guardar los diseños realizados y usarlos como wallpapers para iPhone, iPod Touch o iPad y compartirlos directamente en un perfil de Facebook o Twitter. Leer más “333 trillones de combinaciones para customizar tus Munich desde el iPhone”