Pragmatic Brainstorming for Productivity

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn.


By Georgina Laidlaw
http://gigaom.com

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn. Leer más “Pragmatic Brainstorming for Productivity”