Absolut Vodka creates limited edition bottle for China

Absolute 72 Bian (the word ‘bian’ means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist Gao Yu, and it refers to the Monkey King folklore. In the story, the Monkey King is able to transform into 72 shapes.

The 350,000 new bottles will debut exclusively in China next month. The digital campaign, run by TBWA Greater China, will activate via Absolut.cn. Ian Thubron, group president for TBWA Greater China, said other creative elements would launch over the next few months.

“Andy Warhol once said that anyone can have 15 minutes of fame. As long as you have the guts and will to transform yourself and your work, the possibilities can be way beyond 15 minutes of fame or 72 transformations,” said Gao.


Starting from 6 August, Absolut Vodka is launching an integrated campaign for its latest limited edition bottle, Absolut 72 Bian, in China.

Absolut Vodka creates limited edition bottle for China

Absolut Vodka 72 Bian

Absolute 72 Bian (the word ‘bian’ means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist Gao Yu, and it refers to the Monkey King folklore. In the story, the Monkey King is able to transform into 72 shapes.

The 350,000 new bottles will debut exclusively in China next month. The digital campaign, run by TBWA Greater China, will activate via Absolut.cn. Ian Thubron, group president for TBWA Greater China, said other creative elements would launch over the next few months.

Andy Warhol once said that anyone can have 15 minutes of fame. As long as you have the guts and will to transform yourself and your work, the possibilities can be way beyond 15 minutes of fame or 72 transformations,” said Gao. Leer más “Absolut Vodka creates limited edition bottle for China”

Eye Buy Art, a newly launched Canadian firm


Back in October we covered nAscent Art, which aims to bring original art into the realm of affordability for gift-giving purposes. Another effort that’s similar in spirit is Eye Buy Art, a newly launched Canadian firm that seeks to make art less intimidating and more affordable for everyday consumers. Leer más “Eye Buy Art, a newly launched Canadian firm”