In Singapore, QR codes on beers help bar patrons initiate anonymous conversations


 

If Greek consumers can use augmented reality and a chocolate bar to convey a secret message to a friend, it only stands to reason that patrons at Singapore-based Harry’s Bar should be able to use a beer bottle for much the same effect. Enter the Bottle Message, a new technology now in use at the multi-bar chain that lets shy patrons send anonymous notes to each other using beer bottles embellished with QR-enabled tags.

Conceived in partnership with ad agency Cheil Singapore, the Bottle Message system aims to let anyone start an anonymous conversation with another patron at Harry’s Bar, according to a Digital News Asia report. Launched in August at the company’s Harry’s Esplanade outlet, the Bottle Message system gives customers a QR code tag with the purchase of any beer. Once they download the Harry’s Bottle Message mobile app, those customers can then scan the QR code with their smartphone and write an anonymous message. The tag is then flipped over and placed on a second bottle of beer, and the patron asks the bar’s staff to deliver it to the fellow patron they have in mind. After the recipient scans the QR code, the two can chat using the mobile app. The video below explains the premise in more detail… >>>>  Leer más “In Singapore, QR codes on beers help bar patrons initiate anonymous conversations”

Celebrating Singapore’s 45th Birthday with Beautiful Photographs

Singapore – known as the Lion city may be just a tiny small dot on the geographical world map, but it has braved several adversities and hardships since its independence on August 9th 1965.

The republic is located on an island off the southern tip of the Malay Peninsula, 137 kilometres north of the equator, in the Southeast Asian region of the Asian continent. It is separated from Malaysia by the Straits of Johor to its north, and from Indonesia’s Riau Islands by the Singapore Strait to its south. A city-state, Singapore is the world’s fourth leading financial centre and a cosmopolitan world city.

Singapore has a current diverse population of nearing 5 million people and growing, Singapore is made up of multi races such as the Chinese, Malays, Indians, Caucasians, and Asians (of various descent). It has the sixth-highest percentage of foreigners in the world.

Singapore has on-going land reclamation projects with ground obtained from its own hills, the seabed, and neighboring countries. As a result, Singapore’s land area grew from 581.5 km2 (224.5 sq miles) in the 1960s to 704 km2 (271.8 sq miles) today, and may grow by another 100 km2 (38.6 sq miles) by 2030.

Though a relatively small country, Singapore is alight with vibrance and energy, accompanied by its hospitable citizens.
45 Beautiful Photographs of Modern Singapore

In correlation with our 45th National Day, we have showcased 45 of the most beautiful and amazing pictures of our homeland to share with everyone in the world.

These will give you an brief idea on what to expect when you decide to pay a visit to our exciting humble little land.


Singapore – known as the Lion city may be just a tiny small dot on the geographical world map, but it has braved several adversities and hardships since its independence on August 9th 1965.

The republic is located on an island off the southern tip of the Malay Peninsula, 137 kilometres north of the equator, in the Southeast Asian region of the Asian continent. It is separated from Malaysia by the Straits of Johor to its north, and from Indonesia‘s Riau Islands by the Singapore Strait to its south. A city-state, Singapore is the world’s fourth leading financial centre and a cosmopolitan world city.

Singapore has a current diverse population of nearing 5 million people and growing, Singapore is made up of multi races such as the Chinese, Malays, Indians, Caucasians, and Asians (of various descent). It has the sixth-highest percentage of foreigners in the world.

Singapore has on-going land reclamation projects with ground obtained from its own hills, the seabed, and neighboring countries. As a result, Singapore’s land area grew from 581.5 km2 (224.5 sq miles) in the 1960s to 704 km2 (271.8 sq miles) today, and may grow by another 100 km2 (38.6 sq miles) by 2030.

Though a relatively small country, Singapore is alight with vibrance and energy, accompanied by its hospitable citizens.

45 Beautiful Photographs of Modern Singapore

In correlation with our 45th National Day, we have showcased 45 of the most beautiful and amazing pictures of our homeland to share with everyone in the world.

These will give you an brief idea on what to expect when you decide to pay a visit to our exciting humble little land.

The Esplanade, Theatres on the Bay
The Esplanade

Tanjong Rhu Suspension Bridge
Tanjong Rhu Suspension Bridge Leer más “Celebrating Singapore’s 45th Birthday with Beautiful Photographs”

Dropping the F-Bomb in Asia

I whispered it under my breath as I boarded the plane from Washington D.C. to Hong Kong. I wrote it on post-it notes. I even considered getting it tattooed on my arm: Don’t Say the F-Word. Don’t say Facebook. Not here. Not in Asia.

As a recent Ogilvy transplant from Washington D.C. and the newest member of the APAC Digital Influence team based in Hong Kong, I knew I’d have a long list of client introductions and a few speaking engagements within my first 30 days. As I prepared for the move, I was hyper-sensitive to the idea that I’d be a newcomer to the region and spent considerable time studying the major social sites for the APAC region. All of this in an effort to avoid dropping the F-word when I should have said “Orkut” or “Mixi” or any one of the other social networks. You might say I had an America Social Media Accent and I tried to loose it before I landed in Hong Kong.

Well, for those like me still learning the statistics that shape the social web in Asia, I have news for you. Drop the F-bomb. Drop it often. Facebook, now more than ever, reigns supreme in most Asia Pacific regions with a dominate social network. According to comSore, Facebook is the dominate social network for 9 out of the 12 APAC regions. And, for markets in which the dominate social network really dominates (e.g. over 60% web penetration) the figure jumps to 7 out of 8.


Image representing Orkut as depicted in CrunchBase
Image via CrunchBase

by John Stauffer

I whispered it under my breath as I boarded the plane from Washington D.C. to Hong Kong.  I wrote it on post-it notes.  I even considered getting it tattooed on my arm: Don’t Say the F-Word.  Don’t say Facebook. Not here.  Not in Asia.

As a recent Ogilvy transplant from Washington D.C. and the newest member of the APAC Digital Influence team based in Hong Kong, I knew I’d have a long list of client introductions and a few speaking engagements within my first 30 days.  As I prepared for the move, I was hyper-sensitive to the idea that I’d be a newcomer to the region and spent considerable time studying the major social sites for the APAC region.  All of this in an effort to avoid dropping the F-word when I should have said “Orkut” or “Mixi” or any one of the other social networks.  You might say I had an America Social Media Accent and I tried to loose it before I landed in Hong Kong. Leer más “Dropping the F-Bomb in Asia”

Adidas moves global ad account from 180 Amsterdam to Sid Lee

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media’s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan.


GLOBAL – Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch.
Adidas moves global ad account from 180 Amsterdam to Sid Lee

adidas 180 Amsterdam Fast vs Fast

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media‘s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan. Leer más “Adidas moves global ad account from 180 Amsterdam to Sid Lee”