cookingideas.es | ejemplo aplicado de ‘Creative Commons’


¡Hey, Sexy Lady! Nuestras 10 versiones favoritas del Gangnam Style

¿A quién no le gusta el Gangnam Style? El vídeo viral más exitoso de la historia está en todas partes, arrasando allá por donde pasa y generando miles de copias y versiones. Y todas ellas, impulsadas desde la propia creación del original, acogida a ‘Creative Commons’ para que todo el mundo pudiera reinterpretar tanto el tema como el propio videoclip.

Y eso es lo que han hecho miles de personas: bailar, imitar, mezclar, deconstruir y reconstruir el famoso temazo y su vídeo. De entre tantísimas opciones, nosotros os traemos nuestras 10 versiones favoritas. Por algún motivo u otro, son las que más nos han llamado la atención. Y claro… hay alguna española.

(más…)

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What Designers Can Learn From “Gangnam Style” | Onextrapixel


Onextrapixel

Gangnam Style” is an extremely popular music video produced by South Korean singer and rapper Psy. The video has rapidly gone viral, and is being posted on all sorts of social media. In just two months, the original video has received over 290 million YouTube views and over 2 million likes.

It has been a trending topic on Twitter, and is posted on Facebook many thousands of times daily. When any video, image or trend goes viral, no matter how ridiculous, it benefits anyone who wants to learn the basic principles of marketing to observe why exactly a video like this might become so popular.

What’s Your Style?

It is very important that designers lead rather than follow, using creativity as a driving force rather than relying on overdone styles and designs. The uniqueness of “Gangnam Style” is part of why it is so popular both in Korea and in international markets.

If you haven’t yet seen the video and would like to see for yourself how your web design can be inspired, here is the video.

The same principles that drive trends to go viral also draw people to products and encourage them to make purchases.

What Designers Can Learn From “Gangnam Style”

The “Gangnam Style” video features Psy singing and rapping in a variety of scenes. He travels from the beach to the parking garage, the elevator, the sauna and, weirdly enough, the stable. The accompanying music has slick beats and a repetitive chorus including the chant “Hey, sexy lady,” aimed at female extras cast in the video.

Gangnum Style Video

Absurd occurrences, bright colors and attractive ladies are interspersed throughout the video. The tone maintained throughout the entire piece is one of silliness and frivolity, which connects with the concept of Gangnam style as the artist sees it.

The song and video are largely satirical of a sub-sect of Korean females who scrimp on basic needs like food in favor of more expensive luxury items like expensive coffees, makeup, handbags and similar items.

Humor of “Gangnam Style”

There are a number of ways in which the “Gangnam Style” video catches the eye of those who see it and makes them want to share it with other people, a key aspect of viral marketing. One of the main aspects is the humor of the video. The costumes worn by Psy and the absurd scenes in which he appears, like a disco tour bus and a toilet, are humorous and strange.

Humor

The viewer does not need to have a specific intellectual connection with this video. The fact that it makes them laugh is enough to make them want to pass it on and share it with their friends. This is one reason that Gangnam Style has gained so much popularity on humor websites and blogs. Leer más “What Designers Can Learn From “Gangnam Style” | Onextrapixel”

It’s Time to Rethink Continuous Improvement

Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization’s health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it’s time to question these methods.

Admittedly, continuous improvement once powered Japan’s economy. Japanese manufacturers in the 1950s had a reputation for poor quality, but through a culture of analytical and systematic change Japan was able to go from worst to first. Starting in the 1970s, the country’s ability to create low-cost, quality products helped them dominate key industries, such as automobiles, telecommunications, and consumer electronics. To compete with this miraculous turnaround, Western companies, starting with Motorola, began to adopt Japanese methods. Now, almost every large Western company, and many smaller ones, advocate for continuous improvement.

But what’s happened in Japan? In the past year Japan’s major electronics firms have lost an aggregated $21 billion and have been routinely displaced by competitors from China, South Korea, and elsewhere. As Fujio Ando, senior managing director at Chibagin Asset Management suggests, “Japan’s consumer electronics industry is facing defeat. “Similarly, Japan’s automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States.


Ron Ashkenas


Six Sigma
KaizenLean, and other variations on continuous improvement can be hazardous to your organization’s health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it’s time to question these methods.

Admittedly, continuous improvement once powered Japan’s economy. Japanese manufacturers in the 1950s had a reputation for poor quality, but through a culture of analytical and systematic change Japan was able to go from worst to first. Starting in the 1970s, the country’s ability to create low-cost, quality products helped them dominate key industries, such as automobiles, telecommunications, and consumer electronics. To compete with this miraculous turnaround, Western companies, starting with Motorola, began to adopt Japanese methods. Now, almost every large Western company, and many smaller ones, advocate for continuous improvement.

But what’s happened in Japan? In the past year Japan’s major electronics firms have lost an aggregated $21 billion and have been routinely displaced by competitors from China, South Korea, and elsewhere. As Fujio Ando, senior managing director at Chibagin Asset Management suggests, “Japan’s consumer electronics industry is facing defeat. “Similarly, Japan’s automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States. Leer más “It’s Time to Rethink Continuous Improvement”

Personality and Entrepreneurship: Why are some people more entrepreneurial than others, and why should you care?

This is why you should care about entrepreneurship, and why that implies caring about personality: Personality rules the world, and the more power a person has, the more important is personality. Social psychology has shown us how our lives are affected by others, but personality psychology explains why some people are much more likely than others to affect our lives. Entrepreneurship is just another process by which this influence occurs; it is (like leadership) the natural consequence of differences in personality and yet another proof that the personality of some is much more influential than others’.

So, how entrepreneurial are you? To find out whether you may be the Richard Branson or Oprah Winfrey of tomorrow, or whether you should just stick to a 9-to-5 job, just take our test!


(…) http://www.psychologytoday.com

Mr. Personality

A personality expert talks character and destiny.
by Tomas Chamorro-Premuzic, Ph.D.
Do you have what it takes to be the next Richard Branson?

So far, psychologists have failed to explain why some people are more entrepreneurial than others, but the answer is straightforward: personality. Indeed, individual differences in creativity, ambition, and risk-taking explain why some people have much more potential for entrepreneurship than others, and valid personality measures can help us identify who the entrepreneurs of tomorrow will be. Of course, there are also socio-political factors contributing to entrepreneurship, which is why it is a lot harder to be entrepreneurial in North than in South Korea, or why unemployment may actually foster entrepreneurship. Still, in any country at any given point of time there will be more and less entrepreneurial people and a country’s economic and social development is much more dependent on the former. Leer más “Personality and Entrepreneurship: Why are some people more entrepreneurial than others, and why should you care?”

Samsung backs Windows Phone 7 for the duration

Samsung may only recently dismissed Windows Phone 7 as a minority interest smartphone OS, but that hasn’t stopped it today announcing its “long-term commitment” to the platform.

The South Korean giant said is plans to launch “several” Windows Phone 7 devices this year globally.

Microsoft was, of course, on hand to cheer Samsung along as the handset firm reached this “significant millstone” – sorry, “milestone”.

Samsung clearly needed ‘encouragement’. Last month, one of its executives said it would focus on Android and Bada as its smartphones OSes of choice.


All over by Christmas?

By Tony SmithGet more from this author

http://www.reghardware.com/2010/09/30/samsung_backs_windows_phone_7/

Samsung may only recently dismissed Windows Phone 7 as a minority interest smartphone OS, but that hasn’t stopped it today announcing its “long-term commitment” to the platform.

The South Korean giant said is plans to launch “several” Windows Phone 7 devices this year globally.

Microsoft was, of course, on hand to cheer Samsung along as the handset firm reached this “significant millstone” – sorry, “milestone”.

Samsung clearly needed ‘encouragement’. Last month, one of its executives said it would focus on Android and Bada as its smartphones OSes of choice.

There is no demand for Symbian, Y H Lee, the marketing chief at Samsung’s mobile phone division, said before noting that Windows Phone has only “professional, specialised demand”.

Microsoft is expected to formally launch Windows Phone 7 on 11 October. ®

The Global Education Race

At the event, Kauffman Foundation senior fellow Ben Wildavsky discussed key findings from his book, The Great Brain Race. He documented that student mobility is now taking place to a degree never been seen in history. More than three million students travel outside their home countries to study—a 57 percent increase in just the past decade. What’s more, those extraordinary numbers are projected to nearly triple, to 8 million, by 2025. In a competitive global marketplace, student recruiting is fierce. (New Zealand even resorted to a viral video showing two students making out in the corner of a hot tub; the camera pulls back to show a pair of disapproving adults in the other corner followed by the caption “Get further away from your parents”.)

Western universities are bringing their offerings to students all over the world. There now have more than 160 branch campuses, mostly in the Middle East and Asia—an increase of 43 percent in just a few years.


Vivek Wadhwa | //techcrunch.com

Earlier this week, I participated in a fascinating series of discussions at The Economist magazine’s summit called “The Ideas Economy: Human Potential – When the world grows up”. I came away with the realization that we’re not tapping into even a tiny fraction of the potential that human beings have. Additionally, we have a unique opportunity, today, to leverage the entire world’s talent.  In Silicon Valley, in particular, ideas are the currency that matter, and these are the keys to innovation and economic success. Knowledge creation has globalized and there is a fierce race underway for talent. We can fear this all we want, but we have a choice: raise protectionist barriers and lose the race, or recognize the new reality and take advantage of the opportunities for collaboration and innovation. Leer más “The Global Education Race”

The Market Share of Google in Various Countries

This world-map image from SE Feng Shui illustrates the market share of Google in different countries across the world.

The color red indicates that the market share is higher than 90% while Google has less than 50% market share in countries that are highlighted in grey.


Google Market Share

This world-map image from SE Feng Shui illustrates the market share of Google in different countries across the world.

The color red indicates that the market share is higher than 90% while Google has less than 50% market share in countries that are highlighted in grey. Leer más “The Market Share of Google in Various Countries”