| ejemplo aplicado de ‘Creative Commons’

¡Hey, Sexy Lady! Nuestras 10 versiones favoritas del Gangnam Style

¿A quién no le gusta el Gangnam Style? El vídeo viral más exitoso de la historia está en todas partes, arrasando allá por donde pasa y generando miles de copias y versiones. Y todas ellas, impulsadas desde la propia creación del original, acogida a ‘Creative Commons’ para que todo el mundo pudiera reinterpretar tanto el tema como el propio videoclip.

Y eso es lo que han hecho miles de personas: bailar, imitar, mezclar, deconstruir y reconstruir el famoso temazo y su vídeo. De entre tantísimas opciones, nosotros os traemos nuestras 10 versiones favoritas. Por algún motivo u otro, son las que más nos han llamado la atención. Y claro… hay alguna española.


What Designers Can Learn From “Gangnam Style” | Onextrapixel


Gangnam Style” is an extremely popular music video produced by South Korean singer and rapper Psy. The video has rapidly gone viral, and is being posted on all sorts of social media. In just two months, the original video has received over 290 million YouTube views and over 2 million likes.

It has been a trending topic on Twitter, and is posted on Facebook many thousands of times daily. When any video, image or trend goes viral, no matter how ridiculous, it benefits anyone who wants to learn the basic principles of marketing to observe why exactly a video like this might become so popular.

What’s Your Style?

It is very important that designers lead rather than follow, using creativity as a driving force rather than relying on overdone styles and designs. The uniqueness of “Gangnam Style” is part of why it is so popular both in Korea and in international markets.

If you haven’t yet seen the video and would like to see for yourself how your web design can be inspired, here is the video.

The same principles that drive trends to go viral also draw people to products and encourage them to make purchases.

What Designers Can Learn From “Gangnam Style”

The “Gangnam Style” video features Psy singing and rapping in a variety of scenes. He travels from the beach to the parking garage, the elevator, the sauna and, weirdly enough, the stable. The accompanying music has slick beats and a repetitive chorus including the chant “Hey, sexy lady,” aimed at female extras cast in the video.

Gangnum Style Video

Absurd occurrences, bright colors and attractive ladies are interspersed throughout the video. The tone maintained throughout the entire piece is one of silliness and frivolity, which connects with the concept of Gangnam style as the artist sees it.

The song and video are largely satirical of a sub-sect of Korean females who scrimp on basic needs like food in favor of more expensive luxury items like expensive coffees, makeup, handbags and similar items.

Humor of “Gangnam Style”

There are a number of ways in which the “Gangnam Style” video catches the eye of those who see it and makes them want to share it with other people, a key aspect of viral marketing. One of the main aspects is the humor of the video. The costumes worn by Psy and the absurd scenes in which he appears, like a disco tour bus and a toilet, are humorous and strange.


The viewer does not need to have a specific intellectual connection with this video. The fact that it makes them laugh is enough to make them want to pass it on and share it with their friends. This is one reason that Gangnam Style has gained so much popularity on humor websites and blogs. Seguir leyendo “What Designers Can Learn From “Gangnam Style” | Onextrapixel”

It’s Time to Rethink Continuous Improvement

Ron Ashkenas

Six Sigma
KaizenLean, and other variations on continuous improvement can be hazardous to your organization’s health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it’s time to question these methods.

Admittedly, continuous improvement once powered Japan’s economy. Japanese manufacturers in the 1950s had a reputation for poor quality, but through a culture of analytical and systematic change Japan was able to go from worst to first. Starting in the 1970s, the country’s ability to create low-cost, quality products helped them dominate key industries, such as automobiles, telecommunications, and consumer electronics. To compete with this miraculous turnaround, Western companies, starting with Motorola, began to adopt Japanese methods. Now, almost every large Western company, and many smaller ones, advocate for continuous improvement.

But what’s happened in Japan? In the past year Japan’s major electronics firms have lost an aggregated $21 billion and have been routinely displaced by competitors from China, South Korea, and elsewhere. As Fujio Ando, senior managing director at Chibagin Asset Management suggests, “Japan’s consumer electronics industry is facing defeat. “Similarly, Japan’s automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States. Seguir leyendo “It’s Time to Rethink Continuous Improvement”

Personality and Entrepreneurship: Why are some people more entrepreneurial than others, and why should you care?


Mr. Personality

A personality expert talks character and destiny.
by Tomas Chamorro-Premuzic, Ph.D.
Do you have what it takes to be the next Richard Branson?

So far, psychologists have failed to explain why some people are more entrepreneurial than others, but the answer is straightforward: personality. Indeed, individual differences in creativity, ambition, and risk-taking explain why some people have much more potential for entrepreneurship than others, and valid personality measures can help us identify who the entrepreneurs of tomorrow will be. Of course, there are also socio-political factors contributing to entrepreneurship, which is why it is a lot harder to be entrepreneurial in North than in South Korea, or why unemployment may actually foster entrepreneurship. Still, in any country at any given point of time there will be more and less entrepreneurial people and a country’s economic and social development is much more dependent on the former. Seguir leyendo “Personality and Entrepreneurship: Why are some people more entrepreneurial than others, and why should you care?”

Samsung backs Windows Phone 7 for the duration

All over by Christmas?

By Tony SmithGet more from this author

Samsung may only recently dismissed Windows Phone 7 as a minority interest smartphone OS, but that hasn’t stopped it today announcing its “long-term commitment” to the platform.

The South Korean giant said is plans to launch “several” Windows Phone 7 devices this year globally.

Microsoft was, of course, on hand to cheer Samsung along as the handset firm reached this “significant millstone” – sorry, “milestone”.

Samsung clearly needed ‘encouragement’. Last month, one of its executives said it would focus on Android and Bada as its smartphones OSes of choice.

There is no demand for Symbian, Y H Lee, the marketing chief at Samsung’s mobile phone division, said before noting that Windows Phone has only “professional, specialised demand”.

Microsoft is expected to formally launch Windows Phone 7 on 11 October. ®

The Global Education Race

Vivek Wadhwa | //

Earlier this week, I participated in a fascinating series of discussions at The Economist magazine’s summit called “The Ideas Economy: Human Potential – When the world grows up”. I came away with the realization that we’re not tapping into even a tiny fraction of the potential that human beings have. Additionally, we have a unique opportunity, today, to leverage the entire world’s talent.  In Silicon Valley, in particular, ideas are the currency that matter, and these are the keys to innovation and economic success. Knowledge creation has globalized and there is a fierce race underway for talent. We can fear this all we want, but we have a choice: raise protectionist barriers and lose the race, or recognize the new reality and take advantage of the opportunities for collaboration and innovation. Seguir leyendo “The Global Education Race”

The Market Share of Google in Various Countries

Google Market Share

This world-map image from SE Feng Shui illustrates the market share of Google in different countries across the world.

The color red indicates that the market share is higher than 90% while Google has less than 50% market share in countries that are highlighted in grey. Seguir leyendo “The Market Share of Google in Various Countries”

Russia Wants You To Think They Have A Booming Shipbuilding Industry

Russian Submarine from Flickr:

(This is a guest post from the Dances With Bears.)

Russia’s Transport Minister Igor Levitin reported a huge number last month, which, if true, would mean that Russian shipbuilding is booming, and the yards will be full to overflowing for the decade to come.

At the last session of the Maritime Board, a policymaking committee of the Transport Ministry, Levitin announced that the order-book to the year 2020 for new vessels to be built at the domestic shipyards numbers two thousand, with the price-tag on the contracts totaling Rb1.5 trillion ($33 billion). Levitin’s claim appeared in Interfax and other media reports on March 30. It accompanied draft legislation for state budget support for the shipyards and shipbuilders, which has been drafted for the review of the Prime Ministry, before it goes to the State Duma for a vote.

Alexei Bezborodov, who heads Infranews, a leading Moscow maritime news service, told Fairplay the minister is exaggerating wildly. According to Bezborodov, just 120 vessels are currently contracted with 23 shipyards in Russia, with a delivery period of up to three years. Bezborodov’s tabulation of these orders is presented below. “Planning horizons for shipbuilding of more than three years don’t happen,” Bezborodov said, noting that total deadweight tonnage on order in the Russian yards at present is 981,000 dwt.

Russian shipyard construction capacity has reached its limit, and without frersh investment in manufacturing and technology, as well as confirmed orders for new ships, the yards cannot readily exceed this level, Bezborodov adds. “So, to fulfil the precepts of the Ministry of Transport, we need to triple current yard capacity — impossible!”

Vladimir Vityazev, a specialist at Zvyozdochka, the Star ship-repair works in Severodvinsk, told Fairplay that the current limitations on vessel size and yard capacity will not change in the short run. “The most advanced shipyard in Russia is the Admiralty Yards in St. Petersburg and the Northern Yard, also in St. Petersburg. A new shipbuilding area is under construction in the Far East. But even the major shipyards cannot produce a tanker of a large deadweight. So when Gazprom orders big tankers abroad, this is because they cannot order a similar ship here in Russia. They do, however, order smaller, specialized ships. For example, they placed an order at our shipyard for construction of a drifting drill platform.”

When Prime Minister Vladimir Putin discussed shipbuilding with Roman Trotsenko on February 18, the prospects for the Russian yards were optimistic, but the numbers modest. Trotsenko is a millionaire developer of commercial real estate and airports, and owner of the Moscow River Shipping Company. He was appointed to run the state-owned United Shipbuilding Corporation ( USC) after Alexander Buzakov was ousted late last year:

In Putin’s office in February, what Trotsenko had to boast about was, in retrospect, to Buzakov’s credit. Trotsenko told Putin: “I don’t think any sector has come in for so much attention on the part of the government in 2009 as shipbuilding. The five conferences that you presided over have yielded results. We see that the industry reported a 62% growth in 2009. There are several reasons for this growth, for example, several large vessels and drilling platforms were completed as scheduled. Nevertheless, this figure does give an idea of the potential for this sector to drive growth in the engineering industry in the future.” Trotsenko went on with his calculation of the shipyard order-book: “We have 118 ships and vessels in the works. The volume of USC’s foreign trade alone is $7.5 billion. December saw the signing of major contracts with Vietnam and Kuwait worth over $2.5 billion, which loads the capacity at the Admiralty Shipyards and the Khabarovsk Shipbuilding Plant.”

Among the financial measures discussed, Trotsenko said about Rb4 billion ($133 million) has been issued through USC to finance shipbuilding lease contracts on condition that the vessels have 60% Russian content, and are Russian flagged. Another Rb2.7 billion is budgeted for the leasing programme this year. New measures for tax and customs duty relief in shipbuilding zones are included in the draft legislation Levitin has introduced. They will cover new yard projects in the Far East; the Yantar yard in Kaliningrad; and a new southern shipbuilding zone on the Caspian.

Things would be much better, and the order-book fuller, Trotsenko told Putin, if Gazprom hadn’t postponed the Shtokman gasfield project in the Arctic, thereby delaying the order to build new gas tankers and drilling platforms at South Korean and Singaporean joint ventures at the new Chazhma Bay yard, on the Sea of Japan, and also at the Zvezda yard at nearby Bolshoy Kamen.

“I have to say that postponing the Shtokman field development by three years was bound to influence the business plans for the joint venture with Korea,” Trotsenko told Putin. “This naturally results in a delay in the building of gas tankers. We ask you to make a decision to optimize offshore development on condition that offshore fields are given to Russian companies which will order Russian ships and equipment.”

Putin agreed, but issued the qualification that has been killing the Russian shipyards since the collapse of the Soviet Union: “We will do it, but this work must be coordinated with sales volume, and the willingness of the market to absorb these volumes.”

Read more:

Reblog this post [with Zemanta]