This is a guest post by Ekaterina Walter, a Social Media Strategist with Intel Corporation.
Samsung has just launched their new, fully redesigned Consumer Website. I immediately gravitated to the clean, customer-centric look and new social functionalities right there on the home page, and wanted to learn a bit more about how they achieved it. To do that, I interviewed Esteban Contreras, Social Media Manager at Samsung to find out company’s motivations and a little bit more about this project.
“Instead of linking out,” says Esteban “we wanted to bring the conversations and the word of mouth to our site.”
You can find everything right on the home page: conversations (you can ask and answer questions on twitter), Facebook integrations (you can see the most liked products and articles), photos uploaded by customers, video created by Samsung, reviews are brought to life and filtered by the most helpful, and buzz from all over the web about the company and their products.
Ekaterina: What are the main goals of the new Samsung homepage?
Esteban: One of our goals was to drive greater engagement and satisfaction by being more customer-centric and socially relevant. The new Samsung homepage enhances the brand experience by making it more about people, especially our customers. It also provides a more seamless, authentic, and even human brand experience, that is driven much more on consumer participation than on simply showcasing products. It also makes it easier and fun for people to find what they’re looking for, while providing opportunities to engage with us and with each other.
Another major goal was to keep pace with the speed of changes in digital technology & consumer expectations. Our new homepage, and our entire new web site, is in many ways a celebration of a strengthened connection between us and them, and the two-way conversations that have only just begun.
This is a guest post by Ekaterina Walter, a Social Media Strategist with Intel Corporation.
Samsung has just launched their new, fully redesigned Consumer Website. I immediately gravitated to the clean, customer-centric look and new social functionalities right there on the home page, and wanted to learn a bit more about how they achieved it. To do that, I interviewed Esteban Contreras, Social Media Manager at Samsung to find out company’s motivations and a little bit more about this project.
“Instead of linking out,” says Esteban “we wanted to bring the conversations and the word of mouth to our site.”
You can find everything right on the home page: conversations (you can ask and answer questions on twitter), Facebook integrations (you can see the most liked products and articles), photos uploaded by customers, video created by Samsung, reviews are brought to life and filtered by the most helpful, and buzz from all over the web about the company and their products.
Ekaterina: What are the main goals of the new Samsung homepage?
Esteban: One of our goals was to drive greater engagement and satisfaction by being more customer-centric and socially relevant. The new Samsung homepage enhances the brand experience by making it more about people, especially our customers. It also provides a more seamless, authentic, and even human brand experience, that is driven much more on consumer participation than on simply showcasing products. It also makes it easier and fun for people to find what they’re looking for, while providing opportunities to engage with us and with each other.
Another major goal was to keep pace with the speed of changes in digital technology & consumer expectations. Our new homepage, and our entire new web site, is in many ways a celebration of a strengthened connection between us and them, and the two-way conversations that have only just begun. Continuar leyendo «Samsung Social Media Manager Explains the Social In Their New Website [Interview]»
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