TED: “If Advertising Is So Great, Why The Hell Is It Largely Failing On The Web?”

TED is inspiring advertisers to go above and beyond with their video marketing campaigns with the Ads Worth Spreading Challenge. The challenge, which was announced yesterday on the TED blog, is inviting advertisers to “reinvent, inspire and engage audiences” by redefining video advertising. In his Ad Week address, TED’s curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?” Advertisers—TED is asking you to prove Anderson wrong by submitting the best video marketing campaigns you can muster up!

Advertisers, brands and anyone else in the business community are invited to submit their inspirational, creative and amazing video ad campaigns by January 10, 2011. The ten best campaigns will be selected by a panel of judges (not yet announced) and will be premiered at TED2011 and will also appear on TED.com. That’s quite a way to start of an online video campaign, don’t you think?

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TED is inspiring advertisers to go above and beyond with their video marketing campaigns with the Ads Worth Spreading Challenge.  The challenge, which was announced yesterday on the TED blog, is inviting advertisers to “reinvent, inspire and engage audiences” by redefining video advertising.  In his Ad Week address, TED’s curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?”  Advertisers—TED is asking you to prove Anderson wrong by submitting the best video marketing campaigns you can muster up!

Advertisers, brands and anyone else in the business community are invited to submit their inspirational, creative and amazing video ad campaigns by January 10, 2011.  The ten best campaigns will be selected by a panel of judges (not yet announced) and will be premiered at TED2011 and will also appear on TED.com.  That’s quite a way to start of an online video campaign, don’t you think? Leer más “TED: “If Advertising Is So Great, Why The Hell Is It Largely Failing On The Web?””

Samsung Social Media Manager Explains the Social In Their New Website [Interview]

This is a guest post by Ekaterina Walter, a Social Media Strategist with Intel Corporation.

Samsung has just launched their new, fully redesigned Consumer Website. I immediately gravitated to the clean, customer-centric look and new social functionalities right there on the home page, and wanted to learn a bit more about how they achieved it. To do that, I interviewed Esteban Contreras, Social Media Manager at Samsung to find out company’s motivations and a little bit more about this project.

“Instead of linking out,” says Esteban “we wanted to bring the conversations and the word of mouth to our site.”

You can find everything right on the home page: conversations (you can ask and answer questions on twitter), Facebook integrations (you can see the most liked products and articles), photos uploaded by customers, video created by Samsung, reviews are brought to life and filtered by the most helpful, and buzz from all over the web about the company and their products.

Ekaterina: What are the main goals of the new Samsung homepage?

Esteban: One of our goals was to drive greater engagement and satisfaction by being more customer-centric and socially relevant. The new Samsung homepage enhances the brand experience by making it more about people, especially our customers. It also provides a more seamless, authentic, and even human brand experience, that is driven much more on consumer participation than on simply showcasing products. It also makes it easier and fun for people to find what they’re looking for, while providing opportunities to engage with us and with each other.

Another major goal was to keep pace with the speed of changes in digital technology & consumer expectations. Our new homepage, and our entire new web site, is in many ways a celebration of a strengthened connection between us and them, and the two-way conversations that have only just begun.


This is a guest post by Ekaterina Walter, a Social Media Strategist with Intel Corporation.

Samsung has just launched their new, fully redesigned Consumer Website. I immediately gravitated to the clean, customer-centric look and new social functionalities right there on the home page, and wanted to learn a bit more about how they achieved it.  To do that, I interviewed Esteban Contreras, Social Media Manager at Samsung to find out company’s motivations and a little bit more about this project.

“Instead of linking out,” says Esteban “we wanted to bring the conversations and the word of mouth to our site.”

You can find everything right on the home page: conversations (you can ask and answer questions on twitter), Facebook integrations (you can see the most liked products and articles), photos uploaded by customers, video created by Samsung, reviews are brought to life and filtered by the most helpful, and buzz from all over the web about the company and their products.

Ekaterina: What are the main goals of the new Samsung homepage?

Esteban: One of our goals was to drive greater engagement and satisfaction by being more customer-centric and socially relevant. The new Samsung homepage enhances the brand experience by making it more about people, especially our customers. It also provides a more seamless, authentic, and even human brand experience, that is driven much more on consumer participation than on simply showcasing products. It also makes it easier and fun for people to find what they’re looking for, while providing opportunities to engage with us and with each other.

Another major goal was to keep pace with the speed of changes in digital technology & consumer expectations. Our new homepage, and our entire new web site, is in many ways a celebration of a strengthened connection between us and them, and the two-way conversations that have only just begun. Leer más “Samsung Social Media Manager Explains the Social In Their New Website [Interview]”

The Mobile Marketing Dictionary

In today’s mobile application world, the terminology and technology can move faster than the creative thinkers and businesses, and we at Social Times thought we could help by putting together the Mobile Marketing Dictionary. The dictionary has all the terms that you’re going to encounter as you try to buy advertising on mobile applications, publish advertising on your own mobile application or get installations for your mobile app. Read the dictionary below and please let us know if there’s a term you’re curious about or one we missed.

Check out the mobile marketing dictionary…


http://www.socialtimes.com/mobile-marketing-dictionary/

In today’s mobile application world, the terminology and technology can move faster than the creative thinkers and businesses, and we at Social Times thought we could help by putting together the Mobile Marketing Dictionary.  The dictionary has all the terms that you’re going to encounter as you try to buy advertising on mobile applications, publish advertising on your own mobile application or get installations for your mobile app.  Read the dictionary below and please let us know if there’s a term you’re curious about or one we missed.

Check out the mobile marketing dictionary… Leer más “The Mobile Marketing Dictionary”

Social News Curation: Simplifying or Adding to our Social Media Overload?

Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. Read on for the verdict on social news curation.

For those who have yet to experiment with these tools, social news curation is a service that gathers and displays all of the news happening on your social network. Two of the three social news curation services below focus on Twitter, pulling out links and displaying them for you in a newspaper format. The third accesses both Facebook and Twitter, and displays the media/news shared on these networks in a magazine format.


Posted by Lauren Dugan

Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. Read on for the verdict on social news curation.

For those who have yet to experiment with these tools, social news curation is a service that gathers and displays all of the news happening on your social network. Two of the three social news curation services below focus on Twitter, pulling out links and displaying them for you in a newspaper format. The third accesses both Facebook and Twitter, and displays the media/news shared on these networks in a magazine format. Leer más “Social News Curation: Simplifying or Adding to our Social Media Overload?”

Social Media Promotion: It’s About ‘Stickiness’

Posted by Darko Johnson

We all know that content is the most important thing when it comes down to having a REALLY successful viral campaign. Sure, you’ll need some promotion to help with the initial push of the campaign but as your campaign gets more popular, you’ll notice the increasing power of content to retain your readers, users and buyers. How do we classify what content works versus that which doesn’t? Well, according to Dan Heath in his book Made to Stick, it’s all about stickiness.

Personally, I’m shocked by the amount of garbage advice on social media, the self-proclaimed ‘social media gurus’ who have virtually n0 experience in getting viral on some social media/bookmarking website (Facebook, Twitter, Delicious, Digg, StumbleUpon). As for me, I’ve been featured on many of those sites so I I must be doing something right, no 🙂

What’s stickiness? In his book, Made to Stick, Dan Heath describes several principles that make ideas spread and ‘stick’ to peoples’ minds. I found it amazing how powerful those principles were and yet, nobody bothered to translate them into the online world and see how they can be applied . I’ll try to do that here; some of the most important principles there are…


Posted by Darko Johnson

We all know that content is the most important thing when it comes down to having a REALLY successful viral campaign. Sure, you’ll need some promotion to help with the initial push of the campaign but as your campaign gets more popular, you’ll notice the increasing power of content to retain your readers, users and buyers.  How do we classify what content works versus that which doesn’t?  Well, according to Dan Heath in his book Made to Stick, it’s all about stickiness.

Personally, I’m shocked by the amount of garbage advice on social media, the self-proclaimed ‘social media gurus’ who have virtually n0 experience in getting viral on some social media/bookmarking website (Facebook, Twitter, Delicious, Digg, StumbleUpon). As for me, I’ve been featured on many of those sites so I I must be doing something right, no :)

What’s stickiness? In his book, Made to Stick, Dan Heath describes several principles that make ideas spread and ‘stick’ to peoples’ minds. I found it amazing how powerful those principles were and yet, nobody bothered to translate them into the online world and see how they can be applied . I’ll try to do that here; some of the most important principles there are… Leer más “Social Media Promotion: It’s About ‘Stickiness’”

Huggies, Tumblr and… Kidnapped Babies? Why You Should Pay Attention To Your Social Media Campaigns

Huggies recently released their interesting new High Chair Critics social marketing campaign by leveraging the Tumblr microblogging service, and if their front page is anything, it’s a lesson that big brands should pay close attention to who’s running their social media campaign. The first entry on the page is a reference to “the most famous babies of all time”, but for some reason, instead of showing a picture of a cute baby model, it’s a missing person poster of Chas. A. Lindbergh, Jr,, who was kidnapped in 1932. Read on for more ways to avoid messing up your social media campaign.


Posted by Neil Vidyarthi

huggieslogo Huggies recently released their interesting new High Chair Critics social marketing campaign by leveraging the Tumblr microblogging service, and if their front page is anything, it’s a lesson that big brands should pay close attention to who’s running their social media campaign.  The first entry on the page is a reference to “the most famous babies of all time”, but for some reason, instead of showing a picture of a cute baby model, it’s a missing person poster of Chas. A. Lindbergh, Jr,, who was kidnapped in 1932.  Read on for more ways to avoid messing up your social media campaign.

The key problem here is that the posts on the site seem very scrapped together, and it’s clear that one of the various anonymous writers didn’t do the extra work to ensure that the included image was in sync with the Huggies brand. Leer más “Huggies, Tumblr and… Kidnapped Babies? Why You Should Pay Attention To Your Social Media Campaigns”

Girls in Tech Debate: A Publicity Hoax?

Last week a big debate began circling the tech community over women and entrepreneurship. Some said it was still a man’s world while others pointed the finger back at women for not having more female risk-takers. This all a few days after an article titled Is There Anything Good About Men, resurfaced the interwebs, then Michael Arrington in this article proclaimed how TechCrunch goes above and beyond to find women in tech “…we do spend an extraordinary amount of time finding those qualified women and asking them to speak.” It was also noted that half executive staff were woman. The conclusion of the article went something like: we try to find women in tech, there’s tons of money for them, female entrepreneurs just don’t exist. Several times it was mentioned how TechCrunch loves to cover women founded companies but the topic was left open “…And when you do start your company, we’ll cover it. Promise.”


Posted by Ellie Cachette

Last week a big debate began circling the tech community over women and entrepreneurship. Some said it was still a man’s world while others pointed the finger back at women for not having more female risk-takers. This all a few days after an article titled Is There Anything Good About Men, resurfaced the interwebs, then Michael Arrington in this article proclaimed how TechCrunch goes above and beyond to find women in tech “…we do spend an extraordinary amount of time finding those qualified women and asking them to speak.” It was also noted that half executive staff were woman.  The conclusion of the article went something like: we try to find women in tech, there’s tons of money for them, female entrepreneurs just don’t exist.  Several times it was mentioned how TechCrunch loves to cover women founded companies but the topic was left open “…And when you do start your company, we’ll cover it.  Promise.

Leer más “Girls in Tech Debate: A Publicity Hoax?”