In Want of Things We Can Touch

Author Brian

One of my favorite ad campaigns out there in the wild right now is Levi’s “We Are All Workers” from Wieden and Kennedy.

Levi’s_We are all workers

Each piece consists of a beautiful black and white homage to the workingman, complimented by powerful, Karl-Marx-approved slogans like: “Everyone’s work is equally important” and  “We are all workers.”


My favorite is “Made Strong for the New Work.”  Which features a series of rugged individuals who, I presume, need some seriously sturdy pants to tackle some of the hard-typing, click-driving “new work” of today’s information economy.  John Henry would be proud.

strong for the new work

It’s pretty amazing to see a brand parading a nation of workers while politicos fear monger about an impending socialist takeover – but I think Levi’s is on to something here.  And they’re hardly alone.  Jeep is out with a similar campaign touting that “The Things We Make, Make Us.” Leer más “In Want of Things We Can Touch”

Moving the line (the power of a zealot)

Extremists move the middle.
by Seth Godin

Compromise is everywhere. Most of us can’t possibly be pure extremists or true fundamentalists, so we draw the line somewhere in the middle.

Consider the choice of what you eat (or don’t eat). It ranges from the omnivore at one end to the fruitarian at the other:

Cannibal… chimps… dogs… cats… cows… pigsfoie gras… chickens… fish… unfertilized eggs… honey… yeast… cherries… dust

My guess is that few people care so little about their role in the food chain that they’re willing to eat humans (one end of the spectrum), and there are very few strict fruitarians out there (but I’ve never met someone who wouldn’t eat yeast). Most of us draw a line somewhere between the extremes. That means we’re already compromising, we just argue about how much.

Consider government:

Karl Marx… Maoist… socialist… progressive… fiscal conservative… libertarian… Ayn Rand Leer más “Moving the line (the power of a zealot)”