Videos Are Usually Liked, not Shared
Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!
And What About Engagement?
To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.
But there are a number of advantages whichever path you choose.
The Benefits of YouTube Links
- YouTube is the most popular video-sharing website that can aggregate, not only your videos, but also data concerning its views and shares.
- You can share the YouTube link anywhere that supports your online exposure, unlike Facebook videos which cannot be shared outside of the social network.
The Benefits of Facebook Videos
- Your Facebook fans can be tagged in the video.
- Your Facebook videos suggest that users Like your Page via a button directly in the video.
Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?
Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!
The Importance of Social Media Key Performance Indicators
As the problems faced by different businesses vary, we’ll be covering a number of FMCG industries including retail, electronics and media. These will outline exactly what KPI’s you should be measuring in your business and how. For the first in our series we will be focusing on aviation.
The airline industry is challenged by an array of business problems that require multiple traditional channels to resolve. With social media, many of these business problems can be resolved quickly and efficiently. By measuring critical social media metrics and implementing effective social media strategies, airline companies can provide quality social customer service, quantify the ROI on social promotions, and much more! Check out how airlines like Volarisand KLM are using social media to provide excellent social customer care.
Our free aviation report will tell you how to link business solutions to Social Media KPI’s, what you should be tracking, why you should be tracking it, and most importantly how to evaluate the results. Read it here
Important Social Media KPIs for Airlines
- Response Rate: The percentage of user posts or questions that the admin responded to.
- Response Time: The average amount of time that it takes for the admin to respond to users posts or questions.
- Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
- Key Influencer Identification: Identifying the users that most frequently interact with your Page’s content.
- User Activity: Identifying the times of days and the days of week in which your users are most engaging most frequently with your Page.
There are a number of business solutions that social media can provide for the aviation industry including:
- Social Customer Service
- Issue/Crisis Management
- Direct ROI On Social Promotions
- Brand Loyalty
- Competitive Insights
by Jan Rezab, CEO
Our table below and the quick analysis of the TOP 15 brands on Twitter and Google+ include brands from our ranks on Socialbakers.com which are updated automatically every 24 hoursSocialbakers.com.
The data clearly shows that Google+ brands grow faster than the brands on Twitter which is especially interesting after today´s announcement of enhanced listings on Google+.