@socialbakers – Gabriel Catalano®

If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers

1. Keep it Short and Sweet

When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongonesthatarehardtoread.

2. Pay Attention to Formatting

Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_exception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttentionToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.

3. Create Unique Hashtags

Try to create one that will stand out of the crowd and differentiate you from your competition. Using hashtags like #conference or #webinar are too general to trigger conversations related exclusively to your company.

4. Promote Your Hashtag

To trigger the buzz and the volume of conversations you are aiming for, help your hashtag out with promoting it anywhere you can. Stick it on to your website, to all your social media channels, to your email signature and even to your marketing materials.

Continuar leyendo «If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers»

Socialbakers World Tour: Local Insights for Brazil // @socialbakers

Yet another successful event! This time it took place in São Paulo – we’ve brought you a recap of the event.

This time around, we invited speakers, Fernando Aguilar, from Natura, Chiara Martini de Campos Beuno, from Heineken, and Micheline Jeanfrancios, from P&G to share their social media marketing expertise.

Local Insights from São Paulo

On average, Brazilian brands post more than worldwide brands on Facebook.

The average Brazilian user is a fan of 21 pages.

Photos are the most popular post type by Brazilian admins and shared most by Brazilian users.

Guaraná Antartica, Skol, and Coca-Cola are ranked in the top three, according to Local Fan Counts.

SKY Brasil, Prevalia, and Peixe Urbano are the most Socially Devoted Brazilian brands on Facebook.

For more insights, check out January’s Social Media Report for Brazil here.

Sydney is our next stop on the World Tour. To sign up for events in your region, click here.

How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers

Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

Retail KPI’s

Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!

Important Social Media KPIs for Retail

Fan Growth: The increase in Fans during a select time range.

Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
Response Rate: The percentage of user posts or questions that the admin responded to.
Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
Shareability: The amount of shares a Page receives per day.
Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).

Social media KPIs provide many business solutions for the Retail Industry, such as:

Direct ROI for hits on the page
Direct ROI for redeemed coupons posted on social networks
Soft ROI for in-store transactions via social promotions
Brand Awareness
Customer Acquisition
Social Customer Service

View more free reports… socialbakers.com

Engagement Rate: A Metric You Can Count On // @socialbakers

When there are bugs reported in Facebook´s Reach metric, it´s always good to know that you have one metric you can rely on. Find out which one it is!

As you know, we’ve driven home the fact that brands’ should not just rely on one metric to measure their social media performance. We believe that all metrics must be taken into consideration when developing social media marketing strategies, including Fan Growth, posts from you and the Engagement Rate they generate, your users’ wall posts and the speed of your response.

However, since, in the last few months, bugs were discovered in the reach metric on Facebook, brands need to consider relying on a metric that is guaranteed to work and is publically comparable – Engagement.

Full article

Why is Engagement Rate the #1 Social Metric?

When we talk about Engagement, we are referring to the activity on your page, to fan interactions to your post types, etc. There are several types of Engagement metrics:

Interactions – Like, Comments, Shares, Replies, Rewteets, and so on.
Reach – the percentage of fans that have seen your post from your Page.
Engagement Rates – a formula for quantifying brands’ success

Engagement Rate is always relative to Page size. This means that brands with 1 M fans can still be compared to brands with 2 M fans, with unbiased results. Look what we did here – we compared the average post Engagement Rate over a 7 day and 30 day period of Lufthansa (1 240 236 fans) and KLM (2 940 250 fans). The graph shows that KLM has been more successful in engaging its audience over the past month on Facebook despite the fact that Lufthansa has a smaller Page size and should therefore find it easier to mobilize its fans. Also notice, that KLM has experienced quite a few fluctuations on a weekly basis whereas Lufthansa maintained a stable Engagement Rate.

Full article

Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz @Socialbakers – socialbakers.com

Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness.

As you know, Page admins have two options when posting videos: to either upload them from computers natively via Facebook or to post a link to your videos on YouTube. According to our study, most page admins choose to do the latter. They posted 3 684 YouTube links compared to 458 Facebook videos towards the end of January (from January 22nd to January 27th 2013).

Videos Are Usually Liked, not Shared

Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!

And What About Engagement?

To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.

But there are a number of advantages whichever path you choose.

Facebook videos achieved a 40% higher Engagement Rate than YouTube links.

The Benefits of YouTube Links

YouTube is the most popular video-sharing website that can aggregate, not only your videos, but also data concerning its views and shares.
You can share the YouTube link anywhere that supports your online exposure, unlike Facebook videos which cannot be shared outside of the social network.

The Benefits of Facebook Videos

Your Facebook fans can be tagged in the video.
Your Facebook videos suggest that users Like your Page via a button directly in the video.

Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?

Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!

How Are you Measuring Up? Tracking the Right KPI’s for Aviation // thnxz to socialbakers.com – @socialbakers

The Importance of Social Media Key Performance Indicators

As the problems faced by different businesses vary, we’ll be covering a number of FMCG industries including retail, electronics and media. These will outline exactly what KPI’s you should be measuring in your business and how. For the first in our series we will be focusing on aviation.

Aviation KPI’s

The airline industry is challenged by an array of business problems that require multiple traditional channels to resolve. With social media, many of these business problems can be resolved quickly and efficiently. By measuring critical social media metrics and implementing effective social media strategies, airline companies can provide quality social customer service, quantify the ROI on social promotions, and much more! Check out how airlines like Volarisand KLM are using social media to provide excellent social customer care.

Our free aviation report will tell you how to link business solutions to Social Media KPI’s, what you should be tracking, why you should be tracking it, and most importantly how to evaluate the results. Read it here

Important Social Media KPIs for Airlines

Response Rate: The percentage of user posts or questions that the admin responded to.
Response Time: The average amount of time that it takes for the admin to respond to users posts or questions.
Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
Key Influencer Identification: Identifying the users that most frequently interact with your Page’s content.
User Activity: Identifying the times of days and the days of week in which your users are most engaging most frequently with your Page.

There are a number of business solutions that social media can provide for the aviation industry including:

Social Customer Service
Issue/Crisis Management
Direct ROI On Social Promotions
Brand Loyalty
Competitive Insights

Brand Love – The Social Way of Performing Customer Research // Via @socialbakers all credit and thanks!!

The research also provides us with an industry overview of how consumers feel towards a particular vertical, for e.g. if consumers have a stronger connection with airlines or brands from the FMCG industry. Check out the latest results below!

@socialbakers | socialbakers.com

Let Your Fans In: The Advantages of Open Facebook Walls // via socialbakers.com // @socialbakers

Since we first launched Socially Devoted, brands have really upped their games, increasing the responses to customer questions through social media platforms. We wondered why some brands still have closed walls.

Throughout 2012, as the value of social media and online customer care became apparent, we noticed that companies set up presence and started to focus on two-way communication. Several brands, such as Nivea Men USA and Whirlpool opened their Page walls that were previously closed. And it pays off! Whirlpool is Socially Devoted with a Response Rate of 82,42% and Nivea Men USA is almost there, responding to 64,29% of questions on Facebook.

Via socialbakers Social Media Statistics

Whirlpool opened its Facebook wall and now responds to 82.42% questions! Worth it!

In 2013 we see the smart brands focusing on the quality of relationships, competitive analysis and the consistency of data.

However some brands are still lagging behind and don’t even allow their customers to contact them via Facebook. These include Puma, Dolce & Gabbana and Blackberry. Altogether these brands do not allow a total of 15 979 004 fans to have a voice. Continuar leyendo «Let Your Fans In: The Advantages of Open Facebook Walls // via socialbakers.com // @socialbakers»