Twitter adquiere Tendrr, especializada en medición de interacción con programas de TV


Twitter ha adquirido Trendrr, una compañía especializada en análisis de redes sociales y televisión. Entre sus funciones, los sistemas de la compañía permiten descubrir y mostrar aquellos ‘tuits’ especialmente importantes sobre ciertos eventos.

MADRID, 29 (Portaltic/EP)
http://goo.gl/ObSphm

No es la primera vez que hay noticias sobre el interés de la re de microblog Twitter de medir la interacción de sus usuarios con los programas de televisión. De hecho, a principios de año Twitter adquirió las empresas Bluefin Labs. Ahora, tras esta compra y otras adquisiciones Twitter continúa con su carrera hacia el análisis y la medición de audiencia a través de redes sociales.

El equipo de la compañía Tendrr, tal y como aseguran en su blog oficial, se une al equipo de Twitter. La razón de esta compra es mantener alejada a la competencia de cualquier tipo de trato con analistas de televisión y más teniendo en cuenta las ocasiones en las que Facebook ha dejado claro su interés en crear una televisión social

– Trendrr Blog (https://blog.trendrr.com/2013/08/28/trendrr-joins-twitter/)

How social media can transform TV for good

The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity.


The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity. Leer más “How social media can transform TV for good”