Knowing and wanting are not the same thing

Have you ever heard of the mere exposure effect? It’s a psychological artifact first studied by Robert Zajonc. Professor Zajonc found that simply exposing experimental subjects to a picture or a piece of music briefly led those subjects to later rate it more positively than other, similar stimuli which they had not been shown earlier. [Más…]

This psychological effect is well known to advertisers. In fact, many advertisers have taken Zajonc’s “discovery” – that people express undue liking for things merely because they are familiar with them – and use it to rationalize blowing limited resources plastering their names and logos all over the place. Some even manage to piss off potential customers while wasting their money (e.g. advertisers who pollute the experience of a particular environment).


Yup Have you ever heard of the mere exposure effect? It’s a psychological artifact first studied by Robert Zajonc. Professor Zajonc found that simply exposing experimental subjects to a picture or a piece of music briefly led those subjects to later rate it more positively than other, similar stimuli which they had not been shown earlier. Leer más “Knowing and wanting are not the same thing”