6 Steps to a Perfect Social Media Strategy | vía SiteProNews


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Social Media Strategy

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If you are seeking to increase leads, sales, visibility or all of the above, the first thing you want to do is make sure everything you do online and offline obeys these six principles, that Dr. Robert Cialdini covers in his book Influence: The Psychology of Persuasion.

1. Scarcity: Run limited offers on your Twitter and Facebook pages that provide attractive reasons to register, enroll or buy right away. Offers exclusively for current or past customers can be effective but one adding the element of scarcity is really your secret weapon. Groupon has a countdown that shows you how much time you have left to purchase and it certainly encourages people to buy sooner than later!

2. The Law of Reciprocity Leer más “6 Steps to a Perfect Social Media Strategy | vía SiteProNews”

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Online Marketing and Advertising: How your peers provide and communicate value to customers

In Wednesday’s free Web clinic – Optimizing Landing Pages: The four key tactics that drove a 189% lift – Flint McGlaughlin (the Director of MECLABS Group) will discuss the “value exchange” theory that is foundational to all online marketing campaigns.

But before we share our foundational theory, we wanted to hear your thoughts about value. So we asked marketers, “What is the most important aspect of communicating value to customers/prospective customers?” Here are a few of our favorite answers…

Commercial teaching

I liked a recent explanation I heard from Katherine Evans from the Marketing Leadership Council. Use “commercial teaching” to educate prospects on a need they weren’t aware of, let them know the importance of the need, then show how your offering is distinct in satisfying that need.

Also, at Intuit, we’ve published an Online Marketing Toolkit to help small business owners with online marketing.

– Jay Badenhope, senior marketing manager at Intuit [Más…]

Understand what your customers think is valuable

I think the most important aspect to communicating value is to first understand what your target perceives as value. I remember years ago as a new marketing person, I thought everyone would be as excited about my stuff for the same reasons I was.

Boy, was I disappointed when my campaigns did not produce results. Once you understand what they REALLY want, I think giving it to them is the easy part.

– Kimberly Dubbeld, marketing trainer and author

Social Proof

Communicating “value” is tough, since clearly, it’s very subjective – what may be valuable to one person, may not be to another.

However, there is one thing that creates value for everyone – “Social Proof.” People simply feel more comfortable purchasing something online when there are reviews or testimonials of others who have also found value or success in the product or service.

“Social Proof” builds value. We live in an age of “prove it” – you have to prove your value, you can’t just say it.

Seriously, how many times have you read “Ultimate Value,” or “Best Deal Online!” on a website? Chances are those words alone would never be enough to sell you on it. Now, if there were a bunch of authentic testimonials backing up the claims, you’d probably feel more comfortable that you were making the right decision.

Using “Social Proof” is a tried and true method to boost conversions and build value.

– Dan Antonson, analytics & user behavior specialist at the Revived Group


In Wednesday’s free Web clinic – Optimizing Landing Pages: The four key tactics that drove a 189% lift – Flint McGlaughlin (the Director of MECLABS Group) will discuss the “value exchange” theory that is foundational to all online marketing campaigns.

But before we share our foundational theory, we wanted to hear your thoughts about value. So we asked marketers, “What is the most important aspect of communicating value to customers/prospective customers?” Here are a few of our favorite answers…

Commercial teaching

I liked a recent explanation I heard from Katherine Evans from the Marketing Leadership Council. Use “commercial teaching” to educate prospects on a need they weren’t aware of, let them know the importance of the need, then show how your offering is distinct in satisfying that need.

Also, at Intuit, we’ve published an Online Marketing Toolkit to help small business owners with online marketing.

Jay Badenhope, senior marketing manager at Intuit Leer más “Online Marketing and Advertising: How your peers provide and communicate value to customers”

How To Harness Influence

Time100landingimage “Influence is not something done by certain people to other people. It’s the result of those people we call The Influenced doing something in response to those we call Influential.” [Mark Earls]

Influence is not something that is done to people. Public relations professionals work on identifying the people they’d like to reach and crafting messages that appeal to them in order to get the word out and sway publics.

To understand why your PR pitches may strike out, we’ll take a look at the three main components and six drivers of influence through a PR lens.


Time100landingimage “Influence is not something done by certain people to other people. It’s the result of those people we call The Influenced doing something in response to those we call Influential.” [Mark Earls]

Influence is not something that is done to people. Public relations professionals work on identifying the people they’d like to reach and crafting messages that appeal to them in order to get the word out and sway publics. Leer más “How To Harness Influence”