Biggest Kids on the Block Becoming Bigger Fans of Social Media | sloanreview.mit.edu


 

Fortune 500 firms are taking a leap forward in their use of social media, from Facebook to Pinterest.

By Robert Berkman

The very largest corporations in the country — those who make up the Fortune 500 — are showing “the first signs of really embracing a range of social media tools.”

That’s the finding of a study undertaken this past summer by the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth.

Nora Ganim Barnes, the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth and a Chancellor Professor of Marketing, Ava M. Lescault, the Assistant Director / Senior Research Associate at the Center and Justina Andonian, the Social Media Coordinator / Research Assistant at the Center, examined how companies from the 2012 Fortune 500 list were using blogs, Facebook, Twitter, YouTube and Pinterest.

Some of the more interesting findings include the discovery of many more Twitter accounts than blogs among Fortune 500 companies. Many companies are also doing specialty blogging and using their own YouTube channels.

Here are some details:

Blogging: A total of 139 companies, or 28% of the Fortune 500, had blogs. Those in the telecommunications industry had the most (40%); followed by commercial banks, specialty retail and utilities (25-30%). Several industries on the list — forest and paper products, railroads, tobacco, toys/sporting goods, real estate, building materials/glass and trucking and waste management — had no members with blogs.

What are these firms blogging about? While the purposes vary, Barnes says that her research shows that blogs are becoming more popular for branding and thought leadership, with some companies using the forums to discuss social concerns. For example, Exxon Mobil’s Perspectives blog often discusses environmental protection.

Will Google+ Replace Facebook as the King of Social Media? [Plus Infographic]


Written by  | jeffbullas.com

 
 

Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ”

MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars for direct ownership, betting on the the future continuing success of MySpace and its longevity.

Will Google Plus Replace Facebook as the King of Social Networks Plus Infographic

We now know that that business decision ended in tears, with MySpace being sold in 2011 for less than $40 million, as its user base continued to decline.

Facebook is not taking the private sale route but is going public this year with a market valuation estimated at $100 billion.

Google had attempted in the past to create a social media network as it knew that social networks were the future.

It launched Google “Buzz” and Google “Wave”, both of which were dismal failures.

In 2010, Google decided to get serious and invested over $500 million and incentivised management to achieve measureable social media success and its third attempt “Google plus” was launched  in 2011, into the crowded social media network market with no guarantees of success but knew that it had to do something to compete with the stickiness of Facebook.

Stickiness is a term that is used to describe the amount of time users spend on a platform engaged and using its features and functions.

Time Spent on Facebook

The numbers from Nielsen regarding time spent on Facebook compared to Google and other web properties are worth considering and reveal why Google had to launch Google+.

In May, 2011 Americans spent

  • 53.5 billion minutes on Facebook
  • 17.2 billion minutes on Yahoo
  • 12.5 billion minutes on Google

In fact Facebook beats Google, YouTube, Yahoo and AOL combined, based on time spent on the platform!

What Happened in Social Media in 2011?

What Happened in Social Media in 2011 Infographic

Source: ColumnFiveMedia

Has Google Plus been a Success? Leer más “Will Google+ Replace Facebook as the King of Social Media? [Plus Infographic]”

Who is Using Twitter?


 

Written by   jeffbullas.com

Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.Who is using Twitter

Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweetingidiosyncrasies from friends and family. Like an alcoholic hides their bottles.

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been

It is like a SMS on Steroids

Its brevity is its charm and strength.

Is the Younger Generation Using Twitter?

In 2010 I was lecturing at the International College of Management to a class of 18 to 24 year old students.

I asked who was on Twitter and only one had the courage to own up in front of their peers.

Fast forward 18 months and a different class but with the same demographics, I asked the same question, instead of one hand I saw five.

It appears that Twitter is gaining acceptance amongst the millennial generation.

Is my “very” scientific research supported?

According to the Pew Research Center’s Study it is and here are some of the facts and figures.

Is Twitter Growing? Leer más “Who is Using Twitter?”

Google+ vs. Facebook – Infographic | Written by Jeff Bullas


jeffbullas.com

I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.

Google+ vs Facebook Infographic

Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.

The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.

I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.

But there is a problem.

Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.

Google+ Engagement is Poor

Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.

Here are some of the findings:

  •  The average post has less than one +1, less than one reply, and less than one re-share.
  • 30% of users who make a public post never make a second one.
  • After making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post

Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.

Google+ vs Facebook - Infographic

What about Traffic Referral…? Leer más “Google+ vs. Facebook – Infographic | Written by Jeff Bullas”

How to Make an Infographic of your Twitter Profile in 30 Seconds


 jeffbullas.com


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How to make a Infographic from your twitter profile

Computer technology at its birth was complicated and extremely difficult to use.
It was the sand box of geeks and engineers. You had to have a degree in computer science to play with the big mainframes of IBM and Hewlett Packard.

It was the age of “big iron”, water cooled monsters that took up rooms to crunch data that is now seen as simple tasks and can now be performed on your iPhone. Leer más “How to Make an Infographic of your Twitter Profile in 30 Seconds”

Ten Social Networking Mistakes to Avoid When Marketing Your Business

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.
#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “th


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Written by Kate Manning – View Comments

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.Ten Social Networking Mistakes to Avoid When Marketing Your Business

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.

#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “they still cost small businesses time – and time equals money.” She suggests a formal online marketing plan, with a clear goal for each step of the process.

>>>>> Leer más “Ten Social Networking Mistakes to Avoid When Marketing Your Business”

Facebook Timeline for Brands: 10 Things to Get Right

It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages, something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.
With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch…


http://socialmediatoday.com
Posted by:George Guildford






It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages,  something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.

With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch… Leer más “Facebook Timeline for Brands: 10 Things to Get Right”

Yaencontre.com lanza una herramienta de creación de webs para el sector inmobiliario

Gracias a la nueva plataforma, los usuarios podrán disponer de un potente buscador de inmuebles, herramienta básica para una web inmobiliaria. Del mismo modo, integra la posibilidad de destacar sus mejores viviendas y locales en la ‘home’.

Las redes sociales también están presentes en la herramienta, ya que permite la posibilidad de integrar la información dispuesta en el site en Facebook y Twitter.

Con esta nueva y mejorada herramienta, ya encontre.com ofrece a los profesionales del sector inmobiliario que aún no tengan una página web, o que quieran mejorar y/o cambiar la actual, todo el potencial que ofrece tener una presencia competitiva del negocio en Internet, ampliando su visibilidad, recibiendo más contactos y, en consecuencia, generando más ingresos.


http://www.noticiasynegocios.com

LocalgestWeb permite crear, cambiar y actualizar una página web de forma intuitiva y online. Incorpora un potente buscador de inmuebles y la posibilidad de potenciar el negocio en las redes sociales.

Yaencontre.com, portal inmobiliario, ha lanzado al mercado una nueva y competitiva herramienta para que los profesionales del sector inmobiliario puedan crear su propia página web o actualizar la existente.

LocalgestWeb permite crear de forma intuitiva un site inmobiliario, además de actualizarlo. La nueva herramienta permite gestionar de manera sencilla todos los contenidos de la página web, personalizar secciones y escoger entre múltiples diseños y diferentes idiomas.

Potente buscador, integración en redes sociales y visibilidad. Leer más “Yaencontre.com lanza una herramienta de creación de webs para el sector inmobiliario”

The Digital Divide [infographic]


Posted by:
Cliff Figallo

Thanks again to Jen Rhee for this interesting infographic.

 

Digital Divide
Created by: Online IT Degree

Ping – visualiza tus comunicaciones desde una misma aplicación


Por http://wwwhatsnew.com/2012/01/24/ping-visualiza-tus-comunicaciones-desde-una-misma-aplicacion/

Ping es una sencilla aplicación para terminales Android, que no se ejecuta a pantalla completa, que nos permite la visualización desde la misma aplicación de todas las comunicaciones e interacciones sociales que realizamos con nuestro propio terminal y en algunas de las principales redes sociales.

Con Ping, podemos saber las llamadas y SMS que hemos tenido, con qué contactos hemos interactuado, los mensajes de correo electrónico que recibimos, las conversaciones en las plataformas de mensajería, y además, poder acceder a nuestras cuentas de Twitter y Facebook. Ante cualquier actualización, podemos seleccionar y ver el mensaje completo, permitiéndonos responder o realizar una nueva publicación.

Requisito tener terminales Android desde la versión 2.1 para ser instalado.

Confessions of a Twitter Tag Abuser

You might decide to define a list of key tags you’ll focus on, and apply them to your tweets whenever they’re appropriate. This approach might help you to continuously fulfill the expectations of users who follow you on the strength of a well-tagged tweet.

As a tag misuser, I often gain followers from well-tagged tweets that are one-offs — they don’t relate to the topics I usually tweet and write about. The followers I gain with those tweets quickly become disappointed by my usual tweet content, and stop following me.

If I selected a number of “keywords” (tags) that actually — and accurately — described the topics I most often tweet about, and applied them consistently wherever possible, I expect I’d be more likely to keep the followers I gained, and to build a loyal, satisfied follower base.
Tags as Content Flags

Every piece of content I publish online is tagged somehow. So it might be a good idea to tag the tweets I use to promote that content with the same tags I’ve applied to the content itself. If I write a blog post that’s tagged “social media tips,” for example, it seems logical — and advantageous — to tag my tweet with the same words.

By creating consistency between my tweet tags and my content tags, I can qualify my follower base and ensure those users are satisfied by the content they access through the links I include in my tweets.

But, perhaps more importantly, consistent tagging could help me build rapport or respect with users. If a user’s looking for social media tips, they might find tweets using that tag through Twitter. Imagine they then arrive at my blog, which offers access to more content tagged “social media tips” via my navigation or a tag cloud. Those users may be more likely to look at that information than if I used no tags, or tagged my blog content using different terms from those I used in my tweet.

In effect, consistent tags can help me to show that I speak the user’s language, and reduce confusion. Using Twitter tags as content flags could make new visitors to your site feel more at ease, help them access the information they need, and — if you appear to be an authority on that topic — help communicate that you’re worth following.


For those of us who use Twitter tags purely for adding a layer of sarcastic commentary to our tweets, the idea of using tags properly — to categorize  tweets and make them easier for others to find — may seem a little humdrum. But as I realized last week, using Twitter tags properly can help you to reach a much broader follower base.

While playing around on Twitter over the weekend, I tweeted an image of some asparagus from my garden, and tagged the tweet #productivitytips. Suddenly, users from as far afield as China and Senegal were finding their way to my asparagus image. I’ve never had a follower access any of my bit.ly links from either country, so I guessed that these users had found my tweet by searching Twitter for the #productivitytips tag.

Putting aside the fact that users looking for productivity tips probably weren’t particularly satisfied with my asparagus picture, this story does point out clearly that — properly used — Twitter tags have the potential to expand your exposure and your follower base. If you (or in this case, I) used them properly, that expansion could be considerable.

The properly tagged tweet acts like a teaser for the would-be follower. They find your tweet via the tag, and, if they like it and any content it links to, they may follow you. Conversely, the tagged tweet can help you to access and qualify followers — using tags wisely, you can help to ensure that the people who follow you actually want the kinds of information you generally provide.

Since my asparagus adventure, I’ve been looking into some of the ways business-focused Twitter users might employ tags strategically to expand their follower base. Leer más “Confessions of a Twitter Tag Abuser”

HOW TO: Get Tweetable Moments from Your Presentations

Dan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Dan Zarrella

mic imageDan Zarrella is a social media and viral marketing scientist. You can read his blog and follow him on Twitter. Please take his ReTweet Survey and spread it on to your followers (ReTweeting works well).

Twitter is here to stay but there is some science to creating a perfect, “tweetable moment” during a presentation. That is, a memorable moment that sticks in the mind of your audience long after the presentation is over. How do you get those moments to happen? How do you get an audience to tweet it? How do you fit it into 140 characters or less?

A few months ago, I started to analyze why people share content from presentations and how marketers can leverage those motivations to deliver more contagious talks. I conducted a survey, gathered data from a huge webinar, talked to a bunch of celebrity presenters and extracted some data from the SlideShare API.

From that information I’ve collected the essential elements you need to create Tweetable moments in your presentations.


Priming


graph image Leer más “HOW TO: Get Tweetable Moments from Your Presentations”

Social Network Game Can be Depressing Tree of Life

Campus life at Sacramento’s California State University may be somewhat lacking.

Today it was reported that the school reached a deal to make an online game available to its 28,000 students and staff. Developed by Mindbloom, a startup founded by Amazon veterans, the “Life Game” will help the faculty and student body manage a healthy lifestyle and keep off that Freshman 40. The game normally costs $39 a year; California State is Mindbloom’s first enterprise customer.

Mindbloom uses social networking and a metaphorical tree to keep members on top of their goals. When registering, users select a variety of lifestyle priorities (such as spirituality, relationships or career) which will then appear on the branches of their tree.


BY Austin Carr

Campus life at Sacramento‘s California State University may be somewhat lacking.

Today it was reported that the school reached a deal to make an online game available to its 28,000 students and staff. Developed by Mindbloom, a startup founded by Amazon veterans, the “Life Game” will help the faculty and student body manage a healthy lifestyle and keep off that Freshman 40. The game normally costs $39 a year; California State is Mindbloom’s first enterprise customer.

Mindbloom uses social networking and a metaphorical tree to keep members on top of their goals. When registering, users select a variety of lifestyle priorities (such as spirituality, relationships or career) which will then appear on the branches of their  tree.

Next, the site recommends small actions aimed at improving these areas (“Take the stairs at work instead of the elevator”). The more tasks you complete, the more your tree’s branches will grow and your leaves brighten. The more you ignore your action items, the more your tree will wither and die.

According to Mindbloom, it’s the competition that spurs you into achieving your goals. Members join a buddy system in which friends’ trees appear next to yours in the game, forever taunting you with their greener leaves and healthier lifestyles. After all, “you don’t want your tree to look bad,” explained Brent Poole, the company‘s CEO.

But aren’t college kids too busy drinking to look after a house plant, let alone a fictional tree? Miss enough scheduled actions, and pretty soon the leaves turn brown, the branches shrivel, and you’re an unemployed, overweight alcoholic. Weren’t social networks supposed to make us feel better? Where’s the restart button on this damn tree?

Video:
http://www.youtube.com/watch?v=zbzqqYZHTh4&feature=player_embedded

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Where Do You Keep Your Community?

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb.

In the past, when I’ve watched blog analytics, I’ve always looked for steady growth in direct traffic – i.e., readers who come to the site through a newsletter referral, use a bookmark or enter the URL directly into a browser. These are the people who are most committed and have turned reading the blog into part of a routine. Increases in referred and search engine alongside it signal the attraction of new readers.

Lately, however, I’ve been seeing a change in this trend.


Posted by Tom Johansmeyer

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb. Leer más “Where Do You Keep Your Community?”