Que el mundo social media ha cambiado muchas cosas en la red no es ningún secreto y creo que todos los que hemos podido navegar en la era anterior y en la actual, en la que las redes sociales se han apoderado de casi todo hemos sido conscientes de la evolución que ha sufrido. Y aunque hace un momento hemos hecho un análisis muy relacionado, cuando hablamos del ecommerce y del social media, en este caso vamos a pasarnos a un concepto de la época del nacimiento de los social media actuales, el crowdfunding, e intentaremos ver cómo los social media han influido en su evolución.
Crowdfunding y social media: una evolución conjunta
La verdad es que si en sí mismas las consideras redes sociales entonces es cierto que la influencia es aún mayor en este mundillo, porque para aquellos puristas que creen que social media lo son plataformas como Facebook o twitter, tampoco cabe duda el papel que juegan estas de cara al funcionamiento del crowdfunding, con lo que hablaríamos de una evolución de ambos conceptos prácticamente de la mano, y el éxito de las redes sociales en sí mismas ha garantizado que las plataformas de crodwfunding estén hoy dónde están.
Más info | Startups.fm
El gigante de la comida rápida está probando una aplicación de pago en Salt Lake City, Utah y Austin, Texas. Con la aplicación, puedes ordenar previamente y recoger tu comida por las ventanillas del restaurant.
Burger King y Chipotle ya permiten realizar compras a través de teléfonos móviles; Burger King exige un mínimo de 10 dólares para ese tipo de pedidos.
La aplicación de McDonald’s incluye ofertas especiales, cupones y programa de lealtad. Los pagos mobile es la última tendencia en tecnología de la marca en los últimos años.
– Trendrr Blog (https://blog.trendrr.com/2013/08/28/trendrr-joins-twitter/)
Thanks so much to Paul Maplesden
|Facebook or Google Plus?|
Facebook, once the darling of the social media world, is starting to lose its sheen. With the new restrictions on what people can see, privacy issues, increasing advertising, promoted posts and less relevant content in news feeds, many people are starting to look for alternatives.
Hang on, isn’t Google Plus a ghost town?
In late 2012, Google Plus launched Communities, interactive forums where people with common interests could gather and discuss the things important to them; some of these communities have around 50,000 members!
OK, so what is the main difference between Facebook and Google Plus?
Google Plus is simply setup to let you define exactly what you want to see and from whom, whilst also highlighting some of the best people, content and thinking so you can expand your interests and horizons.
How does that work? How can I control what I (and others) see in Google Plus?
When you follow people in Google Plus (just like friending them on Facebook), you can add that person to one or more Google Plus ‘Circles’. You can make these circles about anything you like: you might have one for family members, one for business colleagues, another one for people that post awesome photographs and another for popular science.
Leer más “The Main Differences Between Facebook & Google+ | vía @PlusDaily”
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.
For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.
With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
It is provided as a free download in many sizes and shapes here.
Why is The Conversation Prism More Than a Pretty Infographic?
The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media.
It is a combination of research and digital ethnography. It groups networks by how people use them. It includes both leading and promising networks. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.
The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It is intended to help in a number of ways…
1. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.
2. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.
3. Provide a top-level view to help strategists study the landscape as they plan their next social media strategy.
History: When were the previous versions released?
1.0 = August 2008 (pictured above)
2.0 = March 2009
3.0 = October 2010
4.0 = July 2013
What’s new with Version 4.0?
Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. It also features an entirely new design.
Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape.
With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.
The result was the removal of 122 services while only adding 113. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.
I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams.
But lately, I think LinkedIn has been doing a bang-up job of making themselves relevant and useful. From their well-curated Linked INfluencers content (Hey LinkedIn – you need to call me about this one!), to their refreshed and improved contact functions, I’m becoming more and more of a fan. I think it’s got great potential for business and professional development alike.
Of course, the more relevant a platform becomes, the more people abuse it.
I’ve seen tons of posts lately lamenting people who are blast emailing their contacts on LinkedIn, spamming groups, pitching stuff ad nauseam…so I think we all know the mistakes people are making. Which begs the question:
How do you use LinkedIn to connect with people the right way?