Three questions to ask your marketing team – Vía @ThisIsSethsBlog CC/ @danidron @smilatam


by Seth Godin
(or your business development team, your fundraising team or your pr folks)…

  • Who are you trying to reach?
  • Why do they decide to support us?
  • What do you need in order to make this happen more often?

The answer? + http://sethgodin.typepad.com/seths_blog/2013/09/three-questions-to-ask-your-marketing-team.html

 

How to Create a Twitter Marketing Strategy that Rocks | Written by Jeff Bullas


Jeffbullas’s Blog

 

There are many bloggers and brands that just leap onto Twitter, setup an account and start  tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that  wants to leap into your stream and share sweet nothings.

Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.

The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.

Twitter is the Perfect Marketing Channel for Bloggers

Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.

Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.

So Where do you Start?

There are some Twitter basics that are vital when setting up your Twitter account

1. Create a Twitter account that has the same name as your blog domain

2. Include a link to your blog in your settings

3. Include your location

4. Upload a logo or photo that is consistent with your blog branding

5. Include a Twitter background that suits your brand image

6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.

So you have set up your account which has the  essentials completed, it’s now time to create a Twitter marketing strategy.

Twitter Marketing Strategy Blueprint… Leer más “How to Create a Twitter Marketing Strategy that Rocks | Written by Jeff Bullas”

Ten Social Networking Mistakes to Avoid When Marketing Your Business

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.
#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “th


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Written by Kate Manning – View Comments

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.Ten Social Networking Mistakes to Avoid When Marketing Your Business

Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable to brush up on your social media skills.

Better yet, read on for a crash course on the ten most common social networking mistakes and how you can avoid making them yourself.

#1. No Clear Social Marketing Strategy

Forbes columnist Pamela Springer notes that many business owners fail to properly budget their resources. “Even though many social media applications are free,” she writes, “they still cost small businesses time – and time equals money.” She suggests a formal online marketing plan, with a clear goal for each step of the process.

>>>>> Leer más “Ten Social Networking Mistakes to Avoid When Marketing Your Business”

Why Your Business Must Go Social [Infographic]

It’s time to get real, and come to terms with the fact that social media networks are not just for teenagers anymore. Even setting up something as simple as a customized Facebook fan page can enhance your brand online. Studies show that socializing is important for maintaining a happy and a healthy lifestyle. So it kinda makes sense that the same holds true for businesses, no?


http://www.1stwebdesigner.com

Your grandma is probably on Facebook by now. So why on earth isn’t your business?

It’s time to get real, and come to terms with the fact that social media networks are not just for teenagers anymore. Even setting up something as simple as a customized Facebook fan page can enhance your brand online. Studies show that socializing is important for maintaining a happy and a healthy lifestyle. So it kinda makes sense that the same holds true for businesses, no?

Read on for some cold hard facts about why social networking is a must for you and your company.

Shared by our friends from Wix!

your wix business must go social
Via: Wix.com