30 Fresh and Beautiful Web Designs

Every Monday we showcase a collection of inspiring web designs to get your week started on a good note. We normally focus the collections on a particular category, but this week we are doing something a little different. We noticed that you probably were missing out on some great looking sites because they didn’t fit into the categories were were covering. So this week we are showcasing a mixture of designs that don’t necessarily belong in the same niche, but do have something in common…beauty. Enjoy!


Gisele Muller | http://webdesignledger.com/inspiration/30-fresh-and-beautiful-web-designs

Every Monday we showcase a collection of inspiring web designs to get your week started on a good note. We normally focus the collections on a particular category, but this week we are doing something a little different. We noticed that you probably were missing out on some great looking sites because they didn’t fit into the categories were were covering. So this week we are showcasing a mixture of designs that don’t necessarily belong in the same niche, but do have something in common…beauty. Enjoy!

Ricardo Saavedra

I helped companies clarify their brand’s strategy, then create message to be spread through user-friendly websites, memorable online campaigns and effective social media marketing strategies.

randominsp01

Shaping the Page

We design beautiful interfaces, websites, and print projects for a variety of developers, businesses, and organizations.

randominsp03

Zero Zero Project

In the same way that the 00 visual identity symbolises the duality of collaboration and the act of binding collaborators, ideas, processes and philosophies together, The Collective V are very proud to bring you 00 Volume 01, Black Material Robert Knoke with 3 Deep.

randominsp04

Lost World’s Fairs

Internet Explorer 9 now supports WOFF, and the Friends of Mighty have joined forces to explore typographic possibilities on the web.

randominsp05

Eight Hour Day

A Couple That Loves to Create. Eight Hour Day is a design boutique, and we love what we do. It’s who we are.

randominsp06 Leer más “30 Fresh and Beautiful Web Designs”

Local Social Media Marketing: How your peers use Twitter, Facebook, and blogs


Daniel Burstein
//marketingexperiments.com

(…)

Be social, not just SEO-focused

I’ve been developing a local social media marketing platform which is currently being picked up in various territories around the world. It is extremely local, as local as the initiator wishes it to be.

From the production perspective, what we’ve noticed is that those involved in the commercial side of social media are the least social of all, mostly focused on search engine optimization (SEO) techniques. Quite simply put, they are missing out on the core value of social media marketing (SMM).

From our own points, we use Twitter to talk with other industry representatives and people that our team members are interested in. We use it to give a human and relatable face to our project rather than as a free link farm. We find this works really well as it gives us a chance to find out what is and isn’t working with our users and respond to it quickly. For example, because we listen, our followers know that they can inform us of a technical problem and get it resolved fairly quickly.

We’ve also stopped using tools which distribute the same updates across multiple networks. We found this to be ineffective. Take Twitter vs. Facebook for example. These are two very different social environments, used for different things. A tweet was frustratingly inefficient at delivering messages to Facebook users and trying to collate responses through Twitter is far more effort than it is worth. We’ve found it better to tailor our output to each network, it also makes us stop and think each time “is this update of value?” thus holding us back from just spamming users and hoping that someone somewhere takes an interest.

Omari Rodney, Service & Development at Bleetbox

Take an active role in the community

Local social media marketing at our company has been tackled in two ways.

Facebook marketing – We target geographic locations near our restaurant and we offer specific deals through these ads that link directly to a specific landing page with a call to action.

Specific local social media websites – These websites are springing up all over the place with local people starting them up and running them as a forum for local news, discussions, businesses. We promote ourselves by offering discounts and vouchers directly though this medium. However, unlike the other businesses on our specific local site, we also take an active part in discussions, offer news items not about ourselves, and take an active role in the community.

These sites are vital for obtaining local business as they increase your exposure to the local populace in a constructive, useful way that also promotes the usefulness of your business. Come across as the friendly company and your customers won’t stray to the stone-faced business across the street!

Daniel Griffin, Marketing Manager at Naylor Hotels Ltd. Leer más “Local Social Media Marketing: How your peers use Twitter, Facebook, and blogs”

Where Do You Keep Your Community?

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb.

In the past, when I’ve watched blog analytics, I’ve always looked for steady growth in direct traffic – i.e., readers who come to the site through a newsletter referral, use a bookmark or enter the URL directly into a browser. These are the people who are most committed and have turned reading the blog into part of a routine. Increases in referred and search engine alongside it signal the attraction of new readers.

Lately, however, I’ve been seeing a change in this trend.


Posted by Tom Johansmeyer

Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist.

As a blogger, I’ve always kept in mind the basic rule that you want to attract an audience and retain it. The traditional dynamic is to retain existing readers while attracting new ones, growing your base of loyal followers over time while continually adding to it. There’s nothing complicated in this thinking. Well, even the new media world is changing, and I’m seeing a shift in what has always been a reliable rule of thumb. Leer más “Where Do You Keep Your Community?”

Social Media College Courses

Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed to prepare students for marketing jobs. How are students expected to know the ins and outs of social media marketing, if they can’t take a course focused on the topic? Sure, we all know how to friend someone or tag pictures, but we can’t learn how to market businesses effectively through standard Facebook use. (And that goes for other social media outlets as well) Many colleges are starting to explore the same notion, and are beginning to develop a curriculum centered on social media. Colleges are now starting to realize that social media is not just a trend, and that there is real opportunity for students to learn and excel in future jobs, if they are equipped with an understanding of social media.


Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed to prepare students for marketing jobs. How are students expected to know the ins and outs of social media marketing, if they can’t take a course focused on the topic? Sure, we all know how to friend someone or tag pictures, but we can’t learn how to market businesses effectively through standard Facebook use. (And that goes for other social media outlets as well) Many colleges are starting to explore the same notion, and are beginning to develop a curriculum centered on social media. Colleges are now starting to realize that social media is not just a trend, and that there is real opportunity for students to learn and excel in future jobs, if they are equipped with an understanding of social media. Leer más “Social Media College Courses”

10 Questions to Get Started with Social Media Marketing

For companies considering Social Media Marketing (SMM) many have yet to develop a clear process of how to get started or even execute a program. From my experience, many marketing departments have simply jumped straight in to developing fan pages and requiting social media contributors (often interns that are commandeered to make posts to facebook/linkedin/Kaixin etc but this is a long way from having a social media program.

So given so many of our clients in China face challengers in starting a social media program, I wanted to outline some questions to prompt ones marketers into formulating a more structured approach. For example,when we look at starting a SMM campaign, look at the clients business (the value proposition and the markets needs), their customers (where and who they are), the competition (who, what they are doing and how/where are they doing it), their web presence (traffic, content, use of social technology and design), their online marketing activities (what are they doing, what is the outcome, how long have they been doing it) their employees activity on the web (company sponsored or not, any negitive/damaging social media posts) and last – the clients views on what and why the market is or is not responding to their value proposition and how is it being marketed.


Logo for the Addicted to Social Media Blog
Image via Wikipedia

For companies considering Social Media Marketing (SMM) many have yet to develop a clear process of how to get started or even execute a program. From my experience, many marketing departments have simply jumped straight in to developing fan pages and requiting social media contributors (often interns that are commandeered to make posts to facebook/linkedin/Kaixin etc but this is a long way from having a social media program.

So given so many of our clients in China face challengers in starting a social media program, I wanted to outline some questions to prompt ones marketers into formulating a more structured approach. For example,when we look at starting a SMM campaign, look at the clients business (the value proposition and the markets needs), their customers (where and who they are), the competition (who, what they are doing and how/where are they doing it), their web presence (traffic, content,  use of social technology and design), their online marketing activities (what are they doing, what is the outcome, how long have they been doing it) their employees activity on the web (company sponsored or not, any negitive/damaging social media posts) and last – the clients views on what and why the market is or is not responding to their value proposition and how is it being marketed. Leer más “10 Questions to Get Started with Social Media Marketing”

Social Media Marketing Human Factor: Finding the right person for the job

Who’s going to carry out all of these social media initiatives?

It’s the Human Factor – who is going to create the content for that blog? Who is going to reply to all those tweets? Who is going to make sure your Facebook page doesn’t turn into a hate fest? In fact, who decides if you should have a Facebook page at all?

If you’re like many companies, you might think outsourcing social marketing is your best bet.


Search for “social media marketing” on Google (or Bing) and you’ll likely end up in a black hole of Twitter guides, bit.ly retweets, social media “mavens” and Top 7 Tips for Creating a Facebook Fanpage blog posts. And it’s no wonder everyone sees the need to discuss and “explain” how social media works for the 270 billionth time. With so much discussion on the topic, you need to be a social media expert just to navigate it all.

Social MediaYet, one social media topic manages to slip through the cracks. And it’s often the first obstacle companies encounter when they decide “social media” is the answer to all of their problems:

Who’s going to carry out all of these social media initiatives?

It’s the Human Factor – who is going to create the content for that blog? Who is going to reply to all those tweets? Who is going to make sure your Facebook page doesn’t turn into a hate fest? In fact, who decides if you should have a Facebook page at all?

If you’re like many companies, you might think outsourcing social marketing is your best bet. Leer más “Social Media Marketing Human Factor: Finding the right person for the job”

Wallpaper: Maintenance Is Paramount


Lack of maintenance could lead to bad leaks resulting in unwanted flooding and damage.

For my third installment in this series, I’d like to share my thoughts behind the AgencyNet.com Capabilities slide of On-Going Maintenance. As the web continues to evolve, even the most technically sound web applications will at some point become obsolete and broken if not properly maintained. In this fast-paced online world, it is imperative that you provide your audience with a constant flow of new and improved content and technical capabilities. Leer más “Wallpaper: Maintenance Is Paramount”