How Brands Brace for #Crisis in the Social Media Age: The Playbook – thnxz @SocialOgilvy @willcaggiano


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The recent hack of @AP and subsequent Wall Street panic slash Dow plunge has once again showed how an alarming event in social media can have a damaging effect.

All sorts of social media crises are on the rise – not just brands seeing their accounts hacked, but errant four-letter words uttered in official tweets, ill-thought hashtags used as “bashtags” by critics, mistreatment of highly vocal highly influential customers and tone-deaf communications during natural tragedies – just to name a few. Sadly, the majority of these sort of #fails could have been prevented with proper preparation on the brands’ part, according to research by the Altimeter Group.

We’ve witnessed first-hand the growing risk brands now face. We’ve seen how social has empowered everyone from the consumer watchdog to the “vocal minority” to the socialized activist group. Try picturing “United Breaks Guitars” or Motrin Moms or “Artic Ready” without social media and you simply can’t conjure the same effect. Social media has transmuted the news cycle – local news swiftly becomes a global story and the iPhone-wielding bystander spawns tomorrow’s front page.

Full article 🙂

So what is a brand to do when faced with a crisis? More importantly, how should a brand prepare for a crisis?

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.

Pinterest: What B2B Social Media Marketers Are Doing Wrong – thnxz @kuno


Posted by Courtney Moser  

Vía Kuno Creative

Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:

You don’t have a “Pin It” button on your site

You’re pinning too much third-party content

You’re pinning one thing to multiple boards

You’re flooding feeds

You’re using your name and not the name of your business

You aren’t interacting

You aren’t collaborating with others in your industry

You have too many fluff boards

Full article? here! 🙂

Just like with all other forms of social media, there is a right way and a wrong way to use Pinterest. If you take the time to learn the dos and don’ts, you can reach a whole new audience.

What B2B companies do you feel are utilizing Pinterest to effectively drive leads? Share your thoughts in the comments below!

photo credit: Nrbelex via photopin


courtney-moser-kuno-creative

Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.

Is social media our new guilty pleasure?


Download the Social Data Demystification & Best Practice


#SocialData — Demystified! New IABlog post by Patrick Dolan, IAB

IAB’s Data Council just rolled out a new report—Social Data: Demystification & Best Practice—that can give companies and marketers a sturdier starting point for understanding and making better use of this growing mass of information and its power to positively influence millions of people through social amplification.

social-tradanalyticsvssocialdataanalytics.JPGSocial data that haven’t existed in traditional digital media analytic channels (Social Data: Demystification and Best Practice, IAB)

Social Data flows from a million directions. For example, many online marketers are using trackable URLs when posting to social media. These allow you to see exactly where your traffic and customers come from. Another popular social media tool allows you to add a share button wherever you need one on your website—a tool that creates data about who comes to your site, when and why. Of course social media sites themselves also generate masses of social data for you to use. All in all, just like other entities that are growing their online community, we at IAB use Social Data analysis tools, to see where our offerings are strong and to get feedback that helps us reach unexplored audiences. Leer más “Download the Social Data Demystification & Best Practice”

[InfoGraphic] Soaring Social – University of San Francisco


Dean Vella
University of San Francisco & Bisk Education
Using Social Media as a Share of Your Online Marketing Strategy.

The marketing benefits of social media make it compelling to institute into an online marketing strategy.

Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships. As stated below, 40% of businesses who engage in social media have seen an increase in sales.

infographic-soaring_social_media

Short Videos Can Help with Branding


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives


Video is something I’ve wanted to integrate into my social media marketing strategy for a while now. Sound familiar?

When I saw a blog post on using 15-second videos (thank you, Social Media Examiner!), I got pretty excited. One, because the blog post focuses on Viddy, a company I first covered at

Tech Cocktail a year and a half ago. And second, because it was a good reminder to me that Viddy only allows you to make 15-second-long videos, and that is both short and doable.

The best part is that a Viddy video can be quickly and easily shared on Twitter, Facebook and YouTube, which means there’s no excuse not to use it!

Here are my favorite (read: easy-to-do) marketing ideas for using a Viddy video:

1. Events

Whether it’s your event, or one you’re attending, videos are a fun way to quickly share highlights of the event. Because you can share in real-time, it is also a good way to entice more people to attend the event.

2. Company News

Make your news interesting to other people by sharing your excitement about a media mention, big client win, new office space, tenth employee, etc. This will also help humanize your company a bit. Leer más “Short Videos Can Help with Branding”

¿Cómo medir la efectividad de Facebook para las empresas?


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

¿Cuáles son los indicadores o KPIs a valorar en Facebook?

Número de “Me gustas”
Número de recomendaciones
Número de “Me gustas” en comentarios
Número de comentarios
Número de impresiones
Número de visitas al Site desde la Fan Page
Estadísticas específicas de cada campaña Leer más “¿Cómo medir la efectividad de Facebook para las empresas?”

Social Media Monitoring for Business | beevolve.com


Social Media MonitoringSocial Media Monitoring is one of the most crucial and unavoidable key step in managing a successful social media marketing campaign and growing a relationship with your customers. It helps businesses to keep up with all relevant social media activity.

So how can social media monitoring help a business?

Be a caring organization, Listen and Engage:

Track conversations in real time: What people say about your product or services and where they say it? Helps business identity target audience and the channels they use to communicate.

Engage with customers: Helps interact with customers in real-time to develop a stronger bond with their customers. The strength of the relationship with a customer can help determine brand loyalty.

Full article..
http://www.beevolve.com/2012/10/social-media-monitoring-for-business/

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

New Search Engine, New Ranking Factors.

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc. Leer más “Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine”

Stop Listening and Start Thinking | via whatworkswhere.com


Social Data…

social_data_Image
Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced ‘Social Listening’ (the process of capturing conversations from the social media). So why am I now telling you to stop listening? Simple, I want you to get value from the mass of social data out there and not just do it for the sake of it.

Using Social Listening platforms alone will never give you valuable audience insights, measure the performance of a campaign or identify relevant influencers. At best it will give you a pretty dashboard that uses very basic segmentation to present the data. The real power of social data comes from manual analysis. In fact I’m a firm believer in the 80/20 rule (80% manual analysis / 20% tool) when it comes to this social data.

Defining what you want you want from social data is mandatory. Listening for brand or product mentions without an objective is a complete waste of time.

Stop and think about what you want from the data. For example do you want audience insights to inform a strategy or do you want data to populate a campaign performance dashboard? Leer más “Stop Listening and Start Thinking | via whatworkswhere.com”

New Study Reveals: Content is King… Not Social Media


Written by 

blogs_are_ticket[1]A conversation I constantly have with my clients is how important unique great content is to  helping them ”Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers to back up the evangelism.

The study on online activity titled the “Internet Activity Index” released by  the Online Publishers Association shows the  trends of the types of activity that have ocurred on the Internet over the past 6 years. The study’s findings has important implications for online marketers and how they should be focusing their time, resources and strategies in 2009 and beyond.

The 5 Categories and the the types of sites that were measured were: Leer más “New Study Reveals: Content is King… Not Social Media”

The State Of Social Media And Social Media Marketing 2012 [Presentation]


socialmouthsKick-ass social media advice for the real entrepreneur

The State Of Social Media 2012

Instagram passed the 50 million mark, Google+ reached 150 million, over 50% of Facebook users are active on a daily basis while it becomes the top ad-selling company and we continue to question its effectiveness, Mobile is becoming the new personal computer…

We read everything that happens with Social Media week after week from so many sources it’s not even funny.

It all goes so fast. Specially as we begin the second half of 2012.

The good thing is that Esteban Contreras from SocialNerdia, and the head of Social Media Marketing for Samsung Electronics America, has put it all together in one place so you can keep up with this madness. Leer más “The State Of Social Media And Social Media Marketing 2012 [Presentation]”

How to Budget for Marketing | by Sookie Shuen


Vía jeffbullas.com

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve.How to Budget for Marketing

Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

Fit your strategy around your target market Leer más “How to Budget for Marketing | by Sookie Shuen”

10 Powerful Tips to Increase Fan Engagement on Facebook | Written by Jeff Bullas


http://www.jeffbullas.com

10 Powerful tips to increase Facebook Fan Engagement

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.

Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.

Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!

Business is Still Learning How to Use Facebook

Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.

The questions often being asked are

1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.

The findings reveal some interesting ways to increase the success of your Facebook marketing.

Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.

Here are the findings of the research.

1. Best time to post on Facebook

The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.

Best time to post on Facebook

2. Best day to post on Facebook

Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.

Best Day to Post on Facebook

3. How often should you post every day? Leer más “10 Powerful Tips to Increase Fan Engagement on Facebook | Written by Jeff Bullas”