Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. Here’s a program that will help you make that happen and kick your social media marketing up to the next level.
All sorts of social media crises are on the rise – not just brands seeing their accounts hacked, but errant four-letter words uttered in official tweets, ill-thought hashtags used as “bashtags” by critics, mistreatment of highly vocal highly influential customers and tone-deaf communications during natural tragedies – just to name a few. Sadly, the majority of these sort of #fails could have been prevented with proper preparation on the brands’ part, according to research by the Altimeter Group.
We’ve witnessed first-hand the growing risk brands now face. We’ve seen how social has empowered everyone from the consumer watchdog to the “vocal minority” to the socialized activist group. Try picturing “United Breaks Guitars” or Motrin Moms or “Artic Ready” without social media and you simply can’t conjure the same effect. Social media has transmuted the news cycle – local news swiftly becomes a global story and the iPhone-wielding bystander spawns tomorrow’s front page.
So what is a brand to do when faced with a crisis? More importantly, how should a brand prepare for a crisis?
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
Vía Kuno Creative
Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:
#SocialData — Demystified! New IABlog post by Patrick Dolan, IAB
IAB’s Data Council just rolled out a new report—Social Data: Demystification & Best Practice—that can give companies and marketers a sturdier starting point for understanding and making better use of this growing mass of information and its power to positively influence millions of people through social amplification.
Social Data flows from a million directions. For example, many online marketers are using trackable URLs when posting to social media. These allow you to see exactly where your traffic and customers come from. Another popular social media tool allows you to add a share button wherever you need one on your website—a tool that creates data about who comes to your site, when and why. Of course social media sites themselves also generate masses of social data for you to use. All in all, just like other entities that are growing their online community, we at IAB use Social Data analysis tools, to see where our offerings are strong and to get feedback that helps us reach unexplored audiences. Leer más “Download the Social Data Demystification & Best Practice”
University of San Francisco & Bisk Education
Using Social Media as a Share of Your Online Marketing Strategy.
The marketing benefits of social media make it compelling to institute into an online marketing strategy.
Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships. As stated below, 40% of businesses who engage in social media have seen an increase in sales.
Video is something I’ve wanted to integrate into my social media marketing strategy for a while now. Sound familiar?
When I saw a blog post on using 15-second videos (thank you, Social Media Examiner!), I got pretty excited. One, because the blog post focuses on Viddy, a company I first covered at
Tech Cocktail a year and a half ago. And second, because it was a good reminder to me that Viddy only allows you to make 15-second-long videos, and that is both short and doable.
The best part is that a Viddy video can be quickly and easily shared on Twitter, Facebook and YouTube, which means there’s no excuse not to use it!
Here are my favorite (read: easy-to-do) marketing ideas for using a Viddy video:
Whether it’s your event, or one you’re attending, videos are a fun way to quickly share highlights of the event. Because you can share in real-time, it is also a good way to entice more people to attend the event.
2. Company News
Make your news interesting to other people by sharing your excitement about a media mention, big client win, new office space, tenth employee, etc. This will also help humanize your company a bit. Leer más “Short Videos Can Help with Branding”