Repeat after me: Social is not about 1 metric, its about all of them // @socialbakers


Social engagement, social content, and storytelling
Social commerce
Social advertising – there are about another 10 metrics to follow here
Influencer marketing – influence measurement & building framework
Social listening – there are many metrics to measure here
Social customer service

We have been particularly focused on social media customer service, since it hasn’t gotten much recognition. If we created the impression that the majority of your social marketing efforts should be directed to social customer service – we apologize. Although social customer service should weigh heavily on your social strategies, it should not be the only thing to consider. Though some companies may experience exceptions to this rule, the vast majority can not rely only on social customer service as the only metric. Developing an effective social media strategy is about choosing the right mix, building your own framework for measurement and score cards that work for your business.

Full article 🙂

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Brand Love – The Social Way of Performing Customer Research // Via @socialbakers all credit and thanks!!


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The research also provides us with an industry overview of how consumers feel towards a particular vertical, for e.g. if consumers have a stronger connection with airlines or brands from the FMCG industry. Check out the latest results below!

@socialbakers | socialbakers.com

10 Ideas To Keep Your Social Team Motivated


 

Digital Marketing And Social Media PR – The Future Buzz

Working with teams on countless social marketing and PR projects internally, with clients and even random ideas purely for fun has given me an appreciation for keeping everyone motivated and interested in what they’re doing.  In fact it’s tough for me to recall an ultra-successful project that occurred in a situation without a majority of the team motivated and passionate about what they were working on.

You could have a truly brilliant group but if they aren’t motivated, so what? They aren’t going to be in the right mindset to win. In social marketing and PR this is especially important because everything is going to be shared publicly. And keeping the motivation going is critical because you’re no longer working in bursts, but rather over a continuum long-term.

With that in mind, following are 10 ideas specifically for social projects to keep your team motivated and interested:

1. Develop feedback mechanisms (and actually use them)


A lot of companies talk about providing feedback to their team on social participation.  Many will actually start out by doing this – but it’s something I commonly see slide as time goes on. This is a sad state of affairs, because closing the loop by providing feedback is always a motivator for those who take pride in their work.

I’ve done this with teams I’ve worked with even in situations it’s not my domain because I’ve seen the work produced by those who both anticipate and receive the right kind of feedback. Simply put, it’s higher quality. Research by social scientists Dan Ariely andDaniel Pink support this too. Both qualitative and quantitative feedback should be given to motivate all different personalities.

2. Only hire new team members that are a fit culturally

When growing a social team, remember that they don’t just work together internally, but also interact publicly and coordinate efforts to build a community. The wrong person on a social team could not only be a waste a resources, it could hurt the motivation of everyone. To solve this involve the entire group in the hiring process to allow for a collective decision.

A study by the University of Washington: Rotten To The Core: How Workplace ‘Bad Apples’ Spoil Barrels Of Good Employees published in brief at Science Daily reinforces the importance of keeping your organization made up of those who fit together:

Look around any organization and chances are you’ll be able to find at least one person whose negative behavior affects the rest of the group to varying degrees. So much so, say two University of Washington researchers, that these “bad apples” are like a virus to their teams, and can upset or spoil the whole apple cart.

…Felps and Mitchell define negative people as those who don’t do their fair share of the work, who are chronically unhappy and emotionally unstable, or who bully or attack others. They found that a single “toxic” or negative team member can be the catalyst for downward spirals in organizations. In a follow-up study, the researchers found the vast majority of the people they surveyed could identify at least one “bad apple” that had produced organizational dysfunction.

3. Create a 20 percent time

If you’re unfamiliar with the concept of a 20% time, it’s a simple concept popularized by Google:

The 20 percent time is a well-known part of our philosophy at Google, enabling engineers to spend one day a week working on projects that aren’t necessarily in our job descriptions. You can use the time to develop something new, or if you see something that’s broken, you can use the time to fix it.

If you have the right social marketing team they are going to be highly interested inexperimenting.  In fact, they are already going to be doing this personally. To provide the time to do this with others not only helps keep them motivated and thinking creatively, you may find some of the most successful work gets produced here.

Many have noted the benefits of 20% time for increasing innovation and Twitter similarlyfollowed suit this year.  These companies need to keep their team members motivated to continue to dominate the market. Your company is not so different – at least, if you want to attract motivated team members and maintain their spirit long-term.

4. Allow team members to keep their own presence ….  Continuar leyendo «10 Ideas To Keep Your Social Team Motivated»

Thoughts on “Social Marketing to the Business Customer”

Typically, one would assume that B2C companies would be more active on social media than B2B companies; however, Gillin cites that in late 2009, 81 percent of B2B companies maintained company profiles on social networking sites while only 67 percent of B2C companies were doing so. After reading the first chapter of his book, the reasons why seemed obvious.

B2B businesses can thrive on cost-effective social marketing for a number of reasons. First off, it is all about substance. For a company like Dell whose customers are spending millions of dollars in a single sale, there is no need to waste time and money on glitzy consumer profiles, and fancy advertising. Social marketing brings knowledge sharing and expertise to the forefront, which is what B2B customers are really looking for.


451 Marketing prides itself on using inbound marketing solutions for its clients. Likewise, new media guru, author and speaker, Paul Gillin, co-authored his third book titled, Social Marketing to the Business Customer with Eric Schwartzman. This book focuses on the importance of using social marketing to facilitate B2B sales and relationships.

Typically, one would assume that B2C companies would be more active on social media than B2B companies; however, Gillin cites that in late 2009, 81 percent of B2B companies maintained company profiles on social networking sites while only 67 percent of B2C companies were doing so. After reading the first chapter of his book, the reasons why seemed obvious.

B2B businesses can thrive on cost-effective social marketing for a number of reasons. First off, it is all about substance. For a company like Dell whose customers are spending millions of dollars in a single sale, there is no need to waste time and money on glitzy consumer profiles, and fancy advertising. Social marketing brings knowledge sharing and expertise to the forefront, which is what B2B customers are really looking for.

Through a social online presence, B2B companies are able to humanize their brands.  When a customer is having problems with a product, he doesn’t want to waste time waiting for a support hotline. He wants to talk directly to the engineers and designers who will understand his specific needs and tailor advice to his particular situation. Allowing customers and experts to freely discuss a product’s shortcomings, and celebrate its successes creates a succinct community that gives the company a personality, and expresses its values. This is especially important for many B2B companies that might come off as cold, heartless, technology corporations. We’ve all heard about companies’ reputations getting slashed online. by angry customers, which obviously is a scary risk, but Gillin thinks it’s well worth it. By taking the risk to empower customers, the company shows confidence and transparency, and humanizes its brand. Continuar leyendo «Thoughts on “Social Marketing to the Business Customer”»

Building Virtual Communities

Social networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and inter-personal.
Recognition is valuable, and the capital that you have truly accrued to your online presence. Community building aspects of social media offer a powerful platform which provides real value to your customers and keeps them coming back for more. For building an effective online community your online experience must however include –


Author: adminhttp://www.provenseo.com

vir-commuSocial networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and inter-personal.
Recognition is valuable, and the capital that you have truly accrued to your online presence. Community building aspects of social media offer a powerful platform which provides real value to your customers and keeps them coming back for more. For building an effective online community your online experience must however include – Continuar leyendo «Building Virtual Communities»

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