Facebook Timeline for Brands: 10 Things to Get Right

It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages, something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.
With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch…


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Posted by:George Guildford






It’s here! This week Facebook finally unveiled the arrival of timeline for brand pages. A long-awaited change to the layout of Facebook pages, much welcomed by some and resistingly sneered at by others. With the announcement comes a number of significant changes to the overall format, navigation and visual layout of brand pages, including the introduction of, believe it or not, a ‘timeline’ running throughout the page and replacing the much-loved Facebook wall.

Gone too is the emphasis on landing pages,  something which will no doubt come as a surprise for many brands, particularly those who invested time, resource and budget towards designing, creating and tweaking a welcome tab to present fans and new visitors with the perfect starting point and latest promotions. In light of this, one of the key features available for brands is the ability for posts to be ‘pinned’ to the top of their Timeline, with ‘pinned’ posts remaining as the first post seen until a new post is ‘pinned’ in its place.

Many page admins will see this area as the perfect place to do what landing tabs of old achieved, i.e. highlighting current promotions, news, products and campaign content, as well as providing visitors with a starting point for the page.

With Facebook announcing the 30th March as the automatic switch over date when all pages will change to Timeline, below are 10 key things brands should be focusing on in the weeks leading up to the switch… Leer más “Facebook Timeline for Brands: 10 Things to Get Right”