Repeat after me: Social is not about 1 metric, its about all of them // @socialbakers


Social engagement, social content, and storytelling
Social commerce
Social advertising – there are about another 10 metrics to follow here
Influencer marketing – influence measurement & building framework
Social listening – there are many metrics to measure here
Social customer service

We have been particularly focused on social media customer service, since it hasn’t gotten much recognition. If we created the impression that the majority of your social marketing efforts should be directed to social customer service – we apologize. Although social customer service should weigh heavily on your social strategies, it should not be the only thing to consider. Though some companies may experience exceptions to this rule, the vast majority can not rely only on social customer service as the only metric. Developing an effective social media strategy is about choosing the right mix, building your own framework for measurement and score cards that work for your business.

Full article 🙂

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Cuatro claves para entender el futuro del marketing online


 

por Intuic | The Social Media Agency

Tiendas virtuales, compra por móvil, Big Data y recomendaciones online, las tendencias a tener en cuenta durante los próximos años.

El marketing online está revolucionando la forma en que se comercializan productos y servicios, eso ya lo sabemos. Pero, ¿cómo evolucionará de aquí en adelante? Compras con dispositivos móviles, ubicuidad, nuevos sistemas de medición y mayor volumen de información serán algunos de los factores que definirán el futuro del consumo a través de la web.

1. Las tiendas virtuales tendrán tanto alcance como las tiendas físicas

Así como en los últimos tiempos cambiaron las formas de comunicarse o de trabajar, la experiencia de compra también está cambiando. Cada día son más las personas que adquieren productos por Internet, y las empresas deben facilitar esta forma de acceder a sus servicios. Según un informe de CNN, en este momento se crean 16 empresas relacionadas con Internet cada hora. No sería extraño entonces que en algunos años las ventas virtuales sean tan habituales como las compras en negocios físicos. Además, el universo online impacta sobre la toma de decisiones de los consumidores, en un fenómeno conocido como “investigación online, compra offline”. Según datos de Google, el 84% de los navegantes utiliza recursos web para informarse antes de adquirir un producto o un servicio.

Otras de las claves está en el Social Shopping. Nos referimos a las aplicaciones para redes sociales que permiten explorar productos, consultar precios y realizar pedidos en línea. La gran ventaja consiste en la posibilidad de que los usuarios indiquen sus gustos y los compartan con sus contactos. Las recomendaciones directas siempre han sido un pilar fundamental para el éxito de cualquier producto, y solían quedar fuera del alcance de la publicidad. Ahora, el universo de la comunicación en línea permite alentar y monitorear esta práctica.  >>> Leer más “Cuatro claves para entender el futuro del marketing online”

At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities

Finally, we also asked NRF attendees how their companies are investing in mobile this coming year. With 67 percent working with an increased budget for mobile this year, retailers and brands have recognized mobile is no longer a “nice to have” channel. In addition to looking at mobile payment options and optimizing for the smaller smartphone screen, we also see tablets as having a huge impact on this result, particularly for brands that may not have seen as much value in mobile browsing. Where their customers may not be likely to do a lot of browsing on a smartphone, tablet browsing has widened the field considerably, giving retailers the ability to present a much more powerful mobile shopping experience.


by  | http://www.zmags.com/blog/?p=1238

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NRF flew by in a flash, but if you were there you may have spotted some of our people canvassing the exhibit hall with an iPad-based retailer survey. “Retail’s BIG Show” provided a unique opportunity to collect some insight from attendees about their priorities and plans for 2012. We caught up with 740 of those attendees, and asked three key questions about their mobile, tablet and social commerce plans for 2012. Here’s what we found:

81% focused on tablet commerce

81% percent of respondents believe tablet commerce to be either somewhat important or critical in the coming year. It’s no surprise, with 87 percent of tablet owners using their tablets to shop this past holiday, that retailers are recognizing this urgent need to reach and capture the exploding market of consumers shopping on their tablets.

Retailers split on FacebookLeer más “At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities”