Etiqueta: Soccer

Cristiano Ronaldo y Rafa Nadal se baten en duelo en la pista de tenis de la mano de Nike | Muy buenooo ;)


marketingdirecto.com

Nike une a dos auténticos “monstruos” del deporte en su nuevo spot. El futbolista Cristiano Ronaldo y el tenista Rafa Nadal se ven en las caras en la pista de tenis en el nuevo anuncio de la marca estadounidense de artículos deportivos.

El spot, creado por la agencia Wieden + Kennedy, promociona las nuevas botas de fútbolMercurial Vapor VIII. Producido por Rogue Pictures, el anuncio se difundirá exclusivamente en internet.

¿Cristiano Ronaldo o Rafa Nadal? Si quiere conocer al ganador del intenso duelo planteado por Nike en su nueva campaña, salga de dudas aquí… Leer más “Cristiano Ronaldo y Rafa Nadal se baten en duelo en la pista de tenis de la mano de Nike | Muy buenooo ;)”

Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future’ ad for the 2010 FIFA World Cup.


SINGAPORE – Nike has appointed Ogilvy & Mather to handle its creative duties for the upcoming Asean Football Federation (AFF) Cup 2010 in Singapore.

Nike appoints Ogilvy to AFF Cup 2010 creative brief

It is believed that JWT, Leo Burnett and local shop Kinetic were involved in the pitch with Ogilvy & Mather clinching the deal.

Nike called the pitch earlier this year to seek a creative agency to help the brand enhance its presence at the AFF Cup 2010, a symbol of football prowess in Southeast Asia since its first staging in 1996.

Nike appointed Publicis Malaysia to a similar brief back in 2008.

More recently, Nike teamed up with the Oscar-nominated director Alejandro González Iñárritu, previously responsible for Babel, Amores Perros and 21 Grams, to direct its widely successful ‘Write the Future‘ ad for the 2010 FIFA World Cup.

Leer más “Nike appoints Ogilvy to AFF Cup 2010 creative brief”

Adidas launches mobile apps to expand brand

Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.
Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year.


Adidas is to launch a series of branded mobile apps as it looks to engage with consumers and move beyond selling sports footwear and apparel.

Adidas: launches mobile app
Adidas: launches mobile app

The first of the launches, a free training app called miCoach, is designed to help customers to improve themselves “physically and emotionally”, according to Adidas UK marketing director Nick Craggs.

The training tool is the first of a series of “audience engagement” apps due to be launched through iTunes and on BlackBerry App World. The intention is to expand the brand’s consumer presence over the next five years. Further apps are expected early next year. Leer más “Adidas launches mobile apps to expand brand”

Bits Pics: Twitter Traffic During the World Cup


By NICK BILTON

In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago. Leer más “Bits Pics: Twitter Traffic During the World Cup”

Hyundai Continues to Drive U.S. Cup Buzz

fter chugging along with daily games for the first two weeks, World Cup matches have become much more infrequent during week three, as fewer teams remain in competition. Consequently, brands have not been able to maintain their initial buzz scores, according to market research firm YouGov’s BrandIndex report.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.


After chugging along with daily games for the first two weeks, World Cup matches have become much more infrequent during week three, as fewer teams remain in competition. Consequently, brands have not been able to maintain their initial buzz scores, according to market research firm YouGov‘s BrandIndex report.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals. Leer más “Hyundai Continues to Drive U.S. Cup Buzz”

Great Ads of the 2010 World Cup

The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.

Last week we featured the best website designs for the 2010 World Cup (check it out if you haven’t done so yet) and this week we continue with this theme.

In this post, we’re featuring some great ads made for this worldwide event that you can use for fun and inspiration.


The world cup in South Africa continues to be one of the hottest events of the summer and the fascination for this event continues strong as we approach the finals.

Last week we featured the best website designs for the 2010 World Cup (check it out if you haven’t done so yet) and this week we continue with this theme.

In this post, we’re featuring some great ads made for this worldwide event that you can use for fun and inspiration.

Dutch Football Federation T-Shirt

Leer más “Great Ads of the 2010 World Cup”

Hilarious FIFA World Cup Advertising 2010

In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.


You must have Javascript enabled in your browser for many of the features to work on this site.

In 2010 South Africa has given chance of hosting unforgettable memories of FIFA Football World Cup. World is holding its breath to witness. The Striking FIFA Game creating thrilling on the biggest canvas of FIFA World Cup in South Africa.

Hare are Fresh Collection of the most Creative and Hilarious Unforgettable FIFA World Cup Advertising campaigns from all over the world.

worldcup5 Hilarious FIFA World Cup Advertising 2010

THRILL AFRICA, THRILL FOOT ! KENAKO SOUTH AFRICA !

THRILL AFRICA THRILL FOOT KENAKO SOUTH AFRICA Hilarious FIFA World Cup Advertising 2010

World Cup Kenako Africa Lady Skyscraper

worldcup2 Hilarious FIFA World Cup Advertising 2010 Leer más “Hilarious FIFA World Cup Advertising 2010”

Brands capitalise on England defeat

Simon Hetherington, Kia Motors UK marketing director, said: “We know the result we want to see, but placing advertising in advance means being ready for anything – so our advertising agency Inocean came up with two alternative treatments.

“This is all part of our World Cup tie-up with News International that has seen Kia working closely with The Sun, The Times, the News of the World and Sky on a variety of projects, to maximise our involvement as official partners with the FIFA 2010 World Cup.”

Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline “One match the Germans didn’t win”.

Separately, supermarket giant Asda is also capitalising on England’s defeat, by offering anyone with a Uruguayan passport a free eye test.

The supermarket issued the offer after the linesman, who was from Uruguay, disallowed Frank Lampard’s second goal in yesterday’s (Sunday) match.


Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

Kia: press ad capitalises on England's defeat by Germany
Kia: press ad capitalises on England’s defeat by Germany

Kia has run an ad in The Times, created by Inocean, which promotes Kia’s seven-year warranty under the headline “Oh well, at least our warranty beats the Germans”.

Had England won the game, the ad placed in the paper would have read “Our warranty beats the Germans too”. Leer más “Brands capitalise on England defeat”

Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid

Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.


Football fans are currently following each and everything going on with the Football World Cup. Everybody has their eyes on all the matches; while the average football fan might be content with watching the matches and getting their outcomes, hardcore fans need a lot more. And it is for hardcore football fans that Score Grid was created.

Score Grid is a website that is rich in features yet very simple to use. The site lets football fans learn as much as they can about each football game. You start off by creating an account on the site. The next step is to add your favorite teams. The site is not restricted to the World Cup so you can add international teams as well as club teams. The tournaments they correspond to will be written in front of the team names.

scoregrid

Once you teams have been added, you can click on the ‘team page’ button in front of them to view the team’s details. Here you will find various details such as ranking statistics, background information, and upcoming plus archived matches. Leer más “Now Check WorldCup 2010 Game Predictions And Data Statistics With Score Grid”

The Best Website Designs of the 2010 World Cup

The World Cup is currently taking place in South Africa and people all over the world are glued to television sets at home, in bars and in town squares, to watch their country play.

The World Cup is actually everywhere one looks – all over TV, the Internet and even supermarket products.

A lot of interesting graphic design is coming out of the World Cup, so we’ve put together a compilation of some of the best designed World Cup 2010 websites. We’ve also included a few African websites for more inspiration.

Drop us a comment and let us know which of these websites you like the best, and if you know of any other inspirational World Cup sites ones that we may have missed.


The World Cup is currently taking place in South Africa and people all over the world are glued to television sets at home, in bars and in town squares, to watch their country play.

The World Cup is actually everywhere one looks – all over TV, the Internet and even supermarket products.

A lot of interesting graphic design is coming out of the World Cup, so we’ve put together a compilation of some of the best designed World Cup 2010 websites. We’ve also included a few African websites for more inspiration.

Drop us a comment and let us know which of these websites you like the best, and if you know of any other inspirational World Cup sites ones that we may have missed. Leer más “The Best Website Designs of the 2010 World Cup”

 The 10 World Cup Players Worth More Than $25 Million

The World Cup is happening right now in South Africa and with so many players from 32 different countries it’s a bit difficult to keep track of who is quality and who is not.

We’ve picked ten of the top players from the tournament who have been bought and sold for massive transfer fees in the last few years.

For those not in on the soccer lingo, a transfer fee is the price a club pays to purchase a player from another club (this includes an approximately 15% fee for agents, which inflates the market and makes agents pursue more and more transfers).
See the the 32 teams and our


Gregory White

ronaldo crying soccerThe World Cup is happening right now in South Africa and with so many players from 32 different countries it’s a bit difficult to keep track of who is quality and who is not.

We’ve picked ten of the top players from the tournament who have been bought and sold for massive transfer fees in the last few years.

For those not in on the soccer lingo, a transfer fee is the price a club pays to purchase a player from another club (this includes an approximately 15% fee for agents, which inflates the market and makes agents pursue more and more transfers).

See the the 32 teams and our predictions here…

Leer más “ The 10 World Cup Players Worth More Than $25 Million”