Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!
Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.
If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.
Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.
Here are some of the main things Pages app lets you do:
Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power and monetized differential value? If you are a business leaders in the trenches, a multi-tasking entrepreneur or a busy innovator, chances are that you have not gone through the exercise and are not ready for it.
Mark Cuban is known for being outspoken and no-nonsense when it comes to business. This week, the billionaire tech entrepreneur, investor and owner of the Dallas Mavericks participated in a question and answer session on popular social news site reddit where he discussed all things business, basketball and, of course, Shark Tank.
When starting a business, Cuban said every entrepreneur needs to know that it’s not so much about having a killer idea as it is about being completely prepared to take a product or service to market. «Everyone has ideas, most don’t do the work required to get the job done,» he wrote.
Another thing aspiring business owners need to keep in mind: Sales are the most important aspect of a small business, Cuban wrote. «No sales, no company.»
CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.
The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.
Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.
Before anyone ever writes anything, they should be able to answer three questions: »Why this? Why you? and Why now», says Ms Schwerdt.
Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three »whys» will help your business maintain the interest of the right customers, Ms Schwerdt says.
They want to know why this product will make their life easier, richer, happier or healthier, she says.
Answering the »why you?» question addresses the difference between your own business and that of your competitors, and »why now?» is the urgency factor.
»People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,» she says.
Five tips to cure writer’s block >>>> Continuar leyendo «Good copywriting, good small business»
Growing and managing a workforce is almost never easy. And when it comes to staffing up, business owners have to juggle issues such as tracking resumes, analyzing candidates and other human resources obligations. For smaller firms, the difficulties associated with managing these duties can often be amplified.
The good news is there are several useful toolsthat can help. Though they will not replace a physical HR manager, these three services should be able to help even the smallest company hire and manage employees more efficiently:
Small businesses continued to add jobs in October, but the question remains whether this will be a sustainable trend given growing uncertainty about the economy and looming fiscal issues.
Employment in private small business (companies with one to 49 employees) payrolls rose by 50,000 in October on a seasonally adjusted basis, according to the ADP Small Business Report released Thursday. This is the largest payroll increase since July and accounts for 32 percent of employment gains across all company size groups.
Within small businesses, 37 percent of the employment growth contribution was associated with companies having between one to 19 employees while 63 percent of October’s small business growth was driven by companies with 20 to 49 employees.
Many small businesses remain confident in the economy’s future growth despite and a recent study by Kauffman/LegalZoom Startup Confidence Index suggested that the credit crunch for small businesses may be easing.
Several years ago, I moved to Silicon Valley to pursue a healthcare-related postgraduate degree. The first six months or so of school was the most rigorous academic experience I’ve ever had. Forty plus hours in the classroom per week plus study time crammed into short quarters was much more than I could handle.
Participar en el programa Google Engage es simple, como también lo es aprovechar todo lo que ofrece. Complete su solicitud en cinco minutos. Una vez que obtenga la aprobación, acceda para realizar la capacitación básica y obtener los beneficios exclusivos para miembros.
Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.
In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.
As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.
Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.
Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.
The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.
It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.
Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.
The real benefits that external advisors bring to any business which has the foresight to engage them include >>> Continuar leyendo «10 Reasons Your Business Needs External Advisors»
You can achieve more in a constrained market without running your employees into the ground. These three steps will get your team focused on the work that really drives growth.
Across the country, businesses are being pushed to do more with less. Typically this has taken the shape of longer hours, later nights, and a big group of unhappy employees. Achieving in a constrained market should not mean spending more time at the office doing less exciting work; it means that you should stop wasting time.
There are three steps managers and staff can take toward a more efficient, more productive organization. By 1) identifying and focusing on your biggest priorities, 2) completing two objectives every week, and 3) outsourcing work, you will find a smoother running organization that employees are happy to contribute to every day.
Kick-ass social media advice for the real entrepreneur.
One of the most important aspects of social media, specially for small business using it as a marketing vehicle, is its power as a discovery and recommendation engine.
Infographic courtesy of JumpThru.
But in order to get to that point, your content gets distributed and shared around the web. It gets in front of people as a recommendation from a friend. As digital word-of-mouth.We know people trust a recommendation from a friend more so than any other message they get bombarded with during the day. This is based purely on trust.Trust drives action. Now, can different media vehicles carry more trust and more influence than others? Continuar leyendo «Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic]»
Outspoken Media | businessinsider.com
Let’s face it—running a networking event is hard work. This morning, the rest of the team and I are attending Social Media Breakfast Tech Valley #11 (SMBTV), a bimonthly morning networking event featuring local and national speakers who present on a variety of social media-related topics. We’ve collaborated with several companies in the area, includingEnable Labs, LinguaLinx, andMedia Logic, to organize and run the event. In the midst of finishing client projects and dealing with end-of-month responsibilities, running a networking meet-up can seem like madness.
To be frank, we didn’t decide to take on more responsibilities strictly out of the goodness of our hearts, although SMBTV is a great way to give back to our community. We see return on our efforts in the forms of branding, authority building, and most importantly, visibility to potential job candidates. The agency-to-talent ratio in Upstate New York is pretty daunting from a hiring standpoint, so we are eager to find opportunities to highlight our company and identify potential team members. In short, we’ve justified the ROI for our involvement.
Creating, organizing, or hosting a networking event can satisfy numerous business development needs in addition to building your team and giving back to the community. Before you jump in, start with a plan that helps you measure the ROI on networking events.
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