Twitter Generates 86% of Leads for B2Bs on Social Media – Thnxz to @B2Community


 

If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.

This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.

It’s not always an easy task. But a new study this week, could provide insight into which networks are driving the best results for B2Bs when it comes to attracting new leads and generating new business opportunities.

Plus, if you feel like your Facebook Page reach has been higher than usual this week, it probably has—thanks to a recent fix to Facebook Insights.

Read about these top stories and much, much more in this week’s marketing news roundup.

1. Study: Facebook Page reach rises 31% after insight bug fix

If you manage a Facebook Page, you may have noticed an alert from Facebook in the last week explaining a bug in Facebook Insights. According to Facebook, the problem which was identified last week, has affected data for reach and impressions.

This week, a new study from EdgeRank Checker found that the fix is having a bigger impact than some may have expected. According to the study, which looked at 1,000 Facebook Pages before and after the bug was fixed, there was an average increase of 31% for total reach. Other key metrics like Organic Reach and Viral Reach have also seen big improvements—up 41% and 275% respectively.

Bottom Line: While it’s only been a week since Facebook resolved the problem, these early results are a welcome sign for Facebook Page owners.

Full article here 🙂

In the last year, Facebook has taken a lot of heat over its EdgeRank algorithm. On average, each post you share on Facebook will reach less than 16% of your total fan base. For a small business that’s invested months, if not years into building that fan base, it’s understandable that you may have some frustrations when it becomes difficult to reach your target audience.

That’s why it’s so important to extend the communication you have with your audience beyond Facebook and take ownership of your contacts so you can communicate on your own terms.

Last month, I sat down with Constant Contact Social Media Specialist Danielle Cormier to find out how small businesses can keep up with all these Facebook changes. Check out what she had to say.

2. For B2Bs, Twitter gets the best social leads

A new report from Optify, shows that for B2B small businesses, Twitter is the most effective social network when it comes to generating new leads.

According to the report, which analyzed 62 million site visits, 215 million page views, and 350,000 leads in 2012, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for only 9%.

When it comes to generating traffic, it was Facebook that outperformed all social networks—with 54% of traffic coming from Facebook Pages, 32% from Twitter, and just 14% from LinkedIn.

Bottom Line: Whether you own a B2B, B2C, or run a nonprofit—picking the right social networks for your small business starts with understanding where your audience is engaging online.

While studies like these provide a helpful benchmark to work from, they should not provide a cut and dry solution to which sites you should or should not be using.

For a better idea of what each of these sites has to offer, check out our free guide, Get Started Building Your Social Media Presence.

3. Foursquare opens up to non-members

Foursquare announced this week that it will now make it easier for non-Foursquare members to access information on its site and mobile app.

With the new Share button, Foursquare will allow its current members to share links to restaurants, stores, or other locations with friends who are not currently Foursquare members.

Bottom Line: Foursquare Pages are rich with the type of information consumers rely on when making purchasing decisions. Over the last few months, Foursquare has taken steps to make that information more readily available to non-Foursquare members.

Today, it’s more important than ever to make sure the information people find on sites like Foursquare is accurate and up-to-date. This is especially true if you own a restaurant and have a menu that’s listed different locations.

Find out how one restaurant makes sure every online menu stays the same, from review sites to social networks.

Full article here 🙂

 

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Content marketing deserves a prominent place in your business operations


 

We know how important it is for small businesses to create killer content. For many small business owners, however, the idea of content creation is a daunting one. And why not? Blogging isn’t always easy, especially if you don’t have the manpower or in-house talent to help craft your content. When times are tough for small businesses and money is tight, allocating resources to content creation doesn’t necessarily seem like the smartest move, does it?
With this sort of mentality, it’s easy to let content marketing slide on your list of priorities. It may be more appropriate to think of a business’ content as an entity that does most of its work “behind the scenes.” While an article or two every few months won’t rake in the dough for the average small business, a steady stream of blogs and articles will develop a flux of new visitors and increased web traffic; such traffic ultimately leads to, well, leads.
Still, many skeptics continue to see the benefits of content marketing as somewhat of a fairytale. Where’s the proof? What’s the point? Where are the numbers?
The numbers do indeed exist, and here are some points for starters: 
  • 91% of business-to-business marketers are now using content marketing.
  • Businesses that blog actively generate 67% more leads per month versus those that don’t.
  • 79% of businesses are using content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation.
What can we take away from such statistics?
  • Nearly every business today is taking part in some form of business blogging or content creation.
  • The more a business blogs, the more likely they are to create new leads.
  • Businesses are creating content for multiple purposes, not just to draw in leads or sell a product.
In short, most businesses are blogging and they’re seeing results. If your business isn’t blogging, chances are that you’re part of the minority. Furthermore, there’s a good chance that your competitors are creating content and therefore leaving your business a step behind.
There’s plenty we can take away from 2012 in terms of content marketing that will put small businesses on the right foot heading into 2013. Whether your business has already developed a content marketing strategy or you’re just getting started, take the following four tips into consideration. The marketing world is one which changes rapidly; staying ahead of the curve will help maximize your returns in terms of content creation.
Diversify Your Content

Latest Facebook Marketing Tools for Your Small Business


Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!

Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.

If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.

Facebook Marketing Tools for Your Small Business

Facebook Fan Page App (Now for Android Too)

Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.

Here are some of the main things Pages app lets you do:

  • Post new updates and photos
  • Respond to fans’ comments as your page
  • View and reply to private messages
  • Get notifications about new activity on your page right away
  • View your latest page Insights
Facebook Marketing Tools for Your Small Business

the Fan Page App

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The Value Elevator Speech for your Innovation | innovationexcellence.com


The Value Elevator Speech for your Innovationby Stephan Liozu

Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power and monetized differential value? If you are a business leaders in the trenches, a multi-tasking entrepreneur or a busy innovator, chances are that you have not gone through the exercise and are not ready for it.

I was recently participating in a top management conversation at a fairly large high tech start up and I asked leaders around the room if they were able to articulate the business model value proposition and their critical value drivers. The question took them by surprise and generated some interesting internal discussions. I was invited to speak with them about their potential pricing problems but we quickly realized that the problem resided in the business model fundamentals and the overall value proposition. The conversation uncovered internal disagreements, some frustration among the various executives, and a real need to take a step back and reflect.

Case closed! How can one have a creative and constructive discussion on pricing models without have a clear idea of what your innovative business model is all about and what types of differentiating features you bring to your customers? This is fundamental exercise that every marketing manager, business manager, innovator,  and entrepreneur should go through to create a crisp value story that will create excitement and interest for customer, investors and partners.

There are three critical elements to work as shown in the figure below.

Leer más “The Value Elevator Speech for your Innovation | innovationexcellence.com”

Mark Cuban: What Entrepreneurs Need to Know Before Starting a Business


 

Mark Cuban is known for being outspoken and no-nonsense when it comes to business. This week, the billionaire tech entrepreneur, investor and owner of the Dallas Mavericks participated in a question and answer session on popular social news site reddit where he discussed all things business, basketball and, of course, Shark Tank.

When starting a business, Cuban said every entrepreneur needs to know that it’s not so much about having a killer idea as it is about being completely prepared to take a product or service to market. “Everyone has ideas, most don’t do the work required to get the job done,” he wrote.

Another thing aspiring business owners need to keep in mind: Sales are the most important aspect of a small business, Cuban wrote. “No sales, no company.”

 

Good copywriting, good small business


The Sydney Morning Herald

CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.

The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.

Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.

Before anyone ever writes anything, they should be able to answer three questions: ”Why this? Why you? and Why now”, says Ms Schwerdt.

Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three ”whys” will help your business maintain the interest of the right customers, Ms Schwerdt says.

They want to know why this product will make their life easier, richer, happier or healthier, she says.

Answering the ”why you?” question addresses the difference between your own business and that of your competitors, and ”why now?” is the urgency factor.

”People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,” she says.

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entrepreneur.com | Stories


Growing and managing a workforce is almost never easy. And when it comes to staffing up, business owners have to juggle issues such as tracking resumes, analyzing candidates and other human resources obligations. For smaller firms, the difficulties associated with managing these duties can often be amplified.

The good news is there are several useful toolsthat can help. Though they will not replace a physical HR manager, these three services should be able to help even the smallest company hire and manage employees more efficiently:

Small Business Job Growth Continues
image credit: Shutterstock

Small businesses continued to add jobs in October, but the question remains whether this will be a sustainable trend given growing uncertainty about the economy and looming fiscal issues.

Employment in private small business (companies with one to 49 employees) payrolls rose by 50,000 in October on a seasonally adjusted basis, according to the ADP Small Business Report released Thursday. This is the largest payroll increase since July and accounts for 32 percent of employment gains across all company size groups.

Within small businesses, 37 percent of the employment growth contribution was associated with companies having between one to 19 employees while 63 percent of October’s small business growth was driven by companies with 20 to 49 employees.
Many small businesses remain confident in the economy’s future growth despite and a recent study by Kauffman/LegalZoom Startup Confidence Index suggested that the credit crunch for small businesses may be easing.