Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!
Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.
If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.
Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.
Here are some of the main things Pages app lets you do:
Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power and monetized differential value? If you are a business leaders in the trenches, a multi-tasking entrepreneur or a busy innovator, chances are that you have not gone through the exercise and are not ready for it.
Mark Cuban is known for being outspoken and no-nonsense when it comes to business. This week, the billionaire tech entrepreneur, investor and owner of the Dallas Mavericks participated in a question and answer session on popular social news site reddit where he discussed all things business, basketball and, of course, Shark Tank.
When starting a business, Cuban said every entrepreneur needs to know that it’s not so much about having a killer idea as it is about being completely prepared to take a product or service to market. “Everyone has ideas, most don’t do the work required to get the job done,” he wrote.
Another thing aspiring business owners need to keep in mind: Sales are the most important aspect of a small business, Cuban wrote. “No sales, no company.”
CLEAR and effective communication is key to winning business, so it’s important to choose your words wisely. But for some small-business owners it can just be too hard, and it keeps on getting put off … until tomorrow.
The head of the Australian School of Copywriting, Bernadette Schwerdt, says writing involves the fine crafting of words, and many small-business owners make the error of sitting down to write off the top of their head without giving their selection of words enough thought.
Ms Schwerdt, whose background in advertising and acting underpins her communication style, says there are common mistakes that people make when they write material for their business.
Before anyone ever writes anything, they should be able to answer three questions: ”Why this? Why you? and Why now”, says Ms Schwerdt.
Customers will be making instantaneous, often subconscious, assessments when they read the words on your website or in your e-newsletters, and answering these three ”whys” will help your business maintain the interest of the right customers, Ms Schwerdt says.
They want to know why this product will make their life easier, richer, happier or healthier, she says.
Answering the ”why you?” question addresses the difference between your own business and that of your competitors, and ”why now?” is the urgency factor.
”People think I could do with a financial planner but I don’t really need one now, or I could do with a trip but not now. It’s about creating content or copy that encourages people to do something right now,” she says.
Five tips to cure writer’s block >>>> Leer más “Good copywriting, good small business”
Growing and managing a workforce is almost never easy. And when it comes to staffing up, business owners have to juggle issues such as tracking resumes, analyzing candidates and other human resources obligations. For smaller firms, the difficulties associated with managing these duties can often be amplified.
The good news is there are several useful toolsthat can help. Though they will not replace a physical HR manager, these three services should be able to help even the smallest company hire and manage employees more efficiently:
Small businesses continued to add jobs in October, but the question remains whether this will be a sustainable trend given growing uncertainty about the economy and looming fiscal issues.
Employment in private small business (companies with one to 49 employees) payrolls rose by 50,000 in October on a seasonally adjusted basis, according to the ADP Small Business Report released Thursday. This is the largest payroll increase since July and accounts for 32 percent of employment gains across all company size groups.
Within small businesses, 37 percent of the employment growth contribution was associated with companies having between one to 19 employees while 63 percent of October’s small business growth was driven by companies with 20 to 49 employees.
Many small businesses remain confident in the economy’s future growth despite and a recent study by Kauffman/LegalZoom Startup Confidence Index suggested that the credit crunch for small businesses may be easing.
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