Animal kingdom is here to help in new skin-care print campaign

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.

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By Todd Wasserman

StriVectin-SD

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.

http://www.brandfreak.com

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Miracle Film Turns Any Surface into a Touchscreen

Here’s one for all you lovers of futuristic interfaces. An interactive hardware company called Displax has begun marketing Skin, a paper-thin, flexible film that would transform any non-metal surface into an interactive touchscreen.

You could place Skin on any surface, transparent or opaque, flat or curved, and use it to display any interactive content you like. Displax’s multi-touch technology can detect up to 16 fingers at once and can also detect air movement.

Skin is completely transparent and works on surfaces that are also transparent; you can place Skin on a glass surface and interact with content displayed under the glass.

This unique hardware operates via a grid of nanowires embedded Skin’s polymer film. Each time a user makes contact with the surface, either by blowing on it or directly touching it, “a small electrical disturbance is detected allowing the micro-processor controller to pinpoint the movement or direction of the air flow,” according to Displax.


Jolie O’Dell

Here’s one for all you lovers of futuristic interfaces. An interactive hardware company called Displax has begun marketing Skin, a paper-thin, flexible film that would transform any non-metal surface into an interactive touchscreen.

You could place Skin on any surface, transparent or opaque, flat or curved, and use it to display any interactive content you like. Displax’s multi-touch technology can detect up to 16 fingers at once and can also detect air movement.

Skin is completely transparent and works on surfaces that are also transparent; you can place Skin on a glass surface and interact with content displayed under the glass.

This unique hardware operates via a grid of nanowires embedded Skin’s polymer film. Each time a user makes contact with the surface, either by blowing on it or directly touching it, “a small electrical disturbance is detected allowing the micro-processor controller to pinpoint the movement or direction of the air flow,” according to Displax. Leer más “Miracle Film Turns Any Surface into a Touchscreen”