How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com


A simple language, easy to follow,
basic starter guide to Search Engine Optimisation (SEO).

http://plainsimpleseo.com/

 

SEO GuidePt 0.Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work atQueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.

Contents.

Part 1 is split in to 4 sections:

  1. 10%of the SEO mix.Technical SEOSite access, page speed, visibility and content duplication.
  2. 35%of the SEO mix.On Page SEOKeyphrase balance, code tags, page elements and retention.
  3. 55%of the SEO mix.Link BuildingInbound links, link relevance and social media.
  4. Other ElementsA few other things to bear in mind while optimising for search.

Before We Get Too Deep… Leer más “How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com”

5 Web Files That Will Improve Your Website

The amount of code that developers encounter regularly is staggering. At any one time, a single site can make use of over five different web languages (i.e. MySQL, PHP, JavaScript, CSS, HTML).

There are a number of lesser-known and underused ways to enhance your site with a few simple but powerful files. This article aims to highlight five of these unsung heroes that can assist your site. They’re pretty easy to use and understand, and thus, can be great additions to the websites you deploy or currently run.
An Overview

Which files are we going to be examining (and producing)? Deciding which files to cover was certainly not an easy task for me, and there are many other files (such as .htaccess which we won’t cover) you can implement that can provide your website a boost.

The files I’ll talk about here were chosen for their usefulness as well as their ease of implementation. Maximum bang for our buck.

We’re going to cover robots.txt, favicon.ico, sitemap.xml, dublin.rdf and opensearch.xml. Their purposes range from helping search engines index your site accurately, to acting as usability and interoperability aids.

Let’s start with the most familiar one: robots.txt.


by Alexander Dawson

5 Web Files That Will Improve Your Website

The amount of code that developers encounter regularly is staggering. At any one time, a single site can make use of over five different web languages (i.e. MySQL, PHP, JavaScript, CSS, HTML).

There are a number of lesser-known and underused ways to enhance your site with a few simple but powerful files. This article aims to highlight five of these unsung heroes that can assist your site. They’re pretty easy to use and understand, and thus, can be great additions to the websites you deploy or currently run.

An Overview

Which files are we going to be examining (and producing)? Deciding which files to cover was certainly not an easy task for me, and there are many other files (such as .htaccess which we won’t cover) you can implement that can provide your website a boost.

The files I’ll talk about here were chosen for their usefulness as well as their ease of implementation. Maximum bang for our buck.

We’re going to cover robots.txt, favicon.ico, sitemap.xml, dublin.rdf and opensearch.xml. Their purposes range from helping search engines index your site accurately, to acting as usability and interoperability aids.

Let’s start with the most familiar one: robots.txt. Leer más “5 Web Files That Will Improve Your Website”

Cómo crear un sitemap para “Blogspot”

No podemos seguir hablando de campañas off y campañas on. Hoy en día la comunicación no entiende de medios digitales o medios convencionales. Entiende de estrategias globales e integradas, en las que los medios se retroalimentan entre sí, consiguiendo la simbiosis perfecta para llegar al individuo.

Es por esto que mi blog se llama The Blended Marketing, porque el futuro está en la mezcla de los dos mundos: hemos de conseguir casar adecuadamente nuestra identidad real, con nuestra identidad digital. Ésta será realmente la clave de nuestro éxito.


Hoy vamos a tratar un tema un poco más técnico de lo normal, pero no por ello menos importante, y os cuento por qué. El primer blog que monté en mi vida fue un “blogspot” de Google y para hablar sobre un tema que me apasiona: los viajes y la gastronomía. Aunque al final, como siempre, acabas hablando de todo un poco, por ser el espejo público de tu alma.

Monté este blog entre otras cosas para ir experimentando con todas las herramientas del mundo online. Qué sabía yo entonces de lo que era un sitemap y mucho menos, poder interpretar el html de los sitios webs.

Quedó mi blog por aquel entonces, huérfano de sitemap (algo imprescindible de cara al posicionamiento en buscadores), porque un “blogspot” no funciona exactamente igual que cualquier otro hosting. Mira tú por donde, que recientemente leyendo un post de Damian Dorfam, un argentino al que sigo (por ser clarito y sencillo) volvió a tratar el tema de los sitemaps, y recordé, que tenía pendiente esa labor.

Me puse en contacto con él, y Damian se molestó en hacer un artículo exclusivamente para dar contestación a mi pregunta. Reproduzco aquí su contestación, gracias a la cual, ¡ya tengo sitemap en mi tierno blog de viajes! y de paso,  ayudo a algún amigo que estaba en la misma tesitura que yo. Leer más “Cómo crear un sitemap para “Blogspot””