Amazing SEO Pointers That Are Guaranteed To Work


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Amazing SEO Pointers That Are Guaranteed To Work (Amazing SEO Pointers That Are Guaranteed To Work http://t.co/cbQd0ibQ...)…

If you do not perform the proper SEO tactics, nobody is going to find your site. The tips in this article can help you make your website more visible.

Increasing your ranking on search engines will allow your regular customers to access your site. Unfortunately, some online businesses still underestimate the importance of their search engine rankings.

Duplicating content on your site will penalize you, by reducing the rank of your page. Instead, think of something new to write about to attract a different audience.

Anchor Text
The correct anchor text is very important when linking internally on your website. Do not just put “click here” because this will not do anything for SEO. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. Search engines look at results from these sites differently and rank them higher because they are considered reputable sources of information. Provide high-quality information that will entice reliable websites to want to feature your site. Write useful articles that these types of organizations don’t have on their own sites.

Make sure that you have a good description tag, so that search engines will direct your target customers to your website. Such a tag should not exceed the length of thirty words. Never go over 100 KB for this particular page.

TIP! Remember that search engines won’t be able to index anything that’s in a video. If you site is flush with videos, you have a little extra work to do.
You will want to put a lot of knowledge on your website but stick with your niche. For example, if the topic of your blog is baseball, you can write about baseball cards, baseball players, or even equipment for playing baseball. By providing a wide array of articles centered around specific subjects, you increase the likelihood that your site will appear near the top of search results. Leer más “Amazing SEO Pointers That Are Guaranteed To Work”

How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com


http://sixrevisions.com

How to Create Content Maps for Planning Your Website's Content

Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overallcontent strategy. This short and simple guide should help you get started.


What is Content Mapping?

Content mapping is similar to mind maps, but it’s focused on a site’s content. It will help you explore and visualize your content.

More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy.

I’ll cover two types of content mapping in this guide:

  1. Mapping your content to goals (the goals of the client and the goals of site users)
  2. Mapping your content to other content

We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website.

Note: Content mapping may lead to mind-melting over-complication! Content mapping should be quick and easy (just like a brainstorming session), but when you start referring to paragraphs as “information units” and blog posts as “content blocks”, it may be a sign that you may be making the process more complex than it needs to be.

We’re not building a site map, so try to keep your head above the concept of web pages and websites. You should keep yourself open to external content (e.g. tweets) and websites.

Why Should You Create Content Maps?

The primary purpose for creating content maps is to help you begin content development with a strong focus on site goals and the types of content you need to produce.

Below are some other reasons why you should create content maps.

Content Mapping Helps with Technology Decisions

By having a good vision as to the direction and potential requirements of the site’s content, we can make wise decisions at the start about the technologies we’ll use, and make sure that the content management system we choose will meet the needs of our content.

Content Mapping Helps Create a Shared Vision

Through common language and a shared vision of how everything works and fits together, you can encourage collaboration and additional idea-generation between the different individuals, teams and components involved in the website production process.

Content Mapping Helps Quickly Spot Gaps and Opportunities

By being able to visualize your content, you can potentially spot gaps that need to be filled and opportunities for additional content.

What You Need to Get Started with Content Mapping

Here are some things you’ll need in order to get the most out of content mapping:

  • An understanding of business goals: This includes knowing your clients well, and knowing what they want to get out of their website’s content.
  • An understanding of the site’s users: You know what content the site’s users need and why they go to the website.
  • An understanding of content requirements: You know the requirements and limitations (e.g., style, technical, legal, etc.) of the content you will produce.

If you’re working on an existing site or a site redesign project, it would also be wise to conduct a content audit (which I discuss in an article about incorporating content strategy into the web design process) to get an idea of what content already exists. While this might not be an incredibly fun experience, discovering content that can be re-purposed will save you tons of time in the long run.

Content Mapping Tools

In my opinion, the tools you use for content mapping aren’t hugely important; you could scrawl these maps on your kitchen wall using crayons if you wanted to.

However, it’s a good idea to create content maps using web-based tools that allow you to quickly share your outcome with the rest of your team.

Any tool that allows for diagramming and mind mapping can work. Two of my favorite tools are OmniGraffle (a diagramming tool for Mac) and Balsamiq (a wireframing and prototyping tool).

You can use a diagramming tool like OmniGraffle to create a content map.

Mapping Content to Goals

Your first two content maps should be linear. And, to be honest, they’re not really maps at all, they’re more like a paired list.

The first map will map your content to the goals of your client. The second map will map your content to the goals of the website’s users.

Mapping Content to the Goals of the Client

We can map the business goals of the client to the content that will achieve those goals.

Here’s a simple example of mapping content to the goals of the client:

Mapping Content to the Goals of the Site Users

For the other map, you’ll then want to map the content to the goals of the users of the site.

Here’s how you might map content to some of the goals of site users:

What Are These Content Maps For?

As you can see in the above examples, some client goals and user goals may have multiple results. This is a good thing — the more results, the better because we then have the potential to meet their goals in more than one way.

You should gain two insights from these maps:

  • An idea of the content you need to produce, as well as a list of any existing content you can readily use.
  • Labels for your content. These could be simple labels like “Help and Support” or “FAQ”.

Mapping Content to Other Content Leer más “How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com”

10 Usability Tips for Web Designers

Simply put, usability is making your website easy for your visitors to find the information they need when they need it.

A common misconception about usability amongst web companies is that usability is expensive. Yes, there are multi-national companies that spend thousands of dollars on usability tests and research, but for an everyday company usability is achievable without the knowledge of usability experts or without expensive equipment for testing.

Web designers have an even easier job to do, just by reading usability articles they can accumulate a fairly good knowledge about usability basics and how to implement them on a website.


http://www.webdesignerdepot.com/2008/12/10-usability-tips-for-web-designers/

Simply put, usability is making your website easy for your visitors to find the information they need when they need it.

A common misconception about usability amongst web companies is that usability is expensive. Yes, there are multi-national companies that spend thousands of dollars on usability tests and research, but for an everyday company usability is achievable without the knowledge of usability experts or without expensive equipment for testing.

Web designers have an even easier job to do, just by reading usability articles they can accumulate a fairly good knowledge about usability basics and how to implement them on a website.

1. Include a TaglineLeer más “10 Usability Tips for Web Designers”

5 Website Essentials for Most Effective SEO

SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign!


http://www.webmarketingexperts.com.au

SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign! Leer más “5 Website Essentials for Most Effective SEO”

Cómo crear un sitemap para “Blogspot”

No podemos seguir hablando de campañas off y campañas on. Hoy en día la comunicación no entiende de medios digitales o medios convencionales. Entiende de estrategias globales e integradas, en las que los medios se retroalimentan entre sí, consiguiendo la simbiosis perfecta para llegar al individuo.

Es por esto que mi blog se llama The Blended Marketing, porque el futuro está en la mezcla de los dos mundos: hemos de conseguir casar adecuadamente nuestra identidad real, con nuestra identidad digital. Ésta será realmente la clave de nuestro éxito.


Hoy vamos a tratar un tema un poco más técnico de lo normal, pero no por ello menos importante, y os cuento por qué. El primer blog que monté en mi vida fue un “blogspot” de Google y para hablar sobre un tema que me apasiona: los viajes y la gastronomía. Aunque al final, como siempre, acabas hablando de todo un poco, por ser el espejo público de tu alma.

Monté este blog entre otras cosas para ir experimentando con todas las herramientas del mundo online. Qué sabía yo entonces de lo que era un sitemap y mucho menos, poder interpretar el html de los sitios webs.

Quedó mi blog por aquel entonces, huérfano de sitemap (algo imprescindible de cara al posicionamiento en buscadores), porque un “blogspot” no funciona exactamente igual que cualquier otro hosting. Mira tú por donde, que recientemente leyendo un post de Damian Dorfam, un argentino al que sigo (por ser clarito y sencillo) volvió a tratar el tema de los sitemaps, y recordé, que tenía pendiente esa labor.

Me puse en contacto con él, y Damian se molestó en hacer un artículo exclusivamente para dar contestación a mi pregunta. Reproduzco aquí su contestación, gracias a la cual, ¡ya tengo sitemap en mi tierno blog de viajes! y de paso,  ayudo a algún amigo que estaba en la misma tesitura que yo. Leer más “Cómo crear un sitemap para “Blogspot””