Making The Most Out Of Twitter’s Promoted Advertising // thnxz @simplyzesty – simplyzesty.com


Twitter AdvertisingWith the latest API ads being announced last week, there has been much talk about the potential it offers to businesses. The potential to offer more diverse and sophisticated ads to users is enticing and if it goes well, it will provide a major boost to Twitter’s finances as it increases revenue.

However, with all the commotion surrounding the API announcement, it’s easy to forget about what’s already there. It’s funny to think that Twitter’s promoted advertising has been around since 2010, yet for the most part, it’s been successful in getting messages out there without impinging upon the overall experience. Provided you have the right content and a general strategy, Twitter’s promoted advertisements can give your campaigns a welcome boost.

What Do You Want To Achieve?

There are three ways to advertise on Twitter and one is more suited to a particular role than others. The three ways to advertise are through Promoted Tweets, Accounts or Trends. If you’re a smaller business, the first two methods would be more suited to you. Promoted Tweets will select a specific tweet from your feed and places it in your target demographic’s news feed as well as search results. This method is suited if you’re creating engaging content, either through favourites, retweets and replies, and you want to increase its reach.

On the other hand, Promoted Accounts means your profile appears on the ‘Who to follow’ section as well as search results (usually the fourth or fifth entry down). If you want to increase the number of followers your page has, this is the type of advertising you want to select. You can track how much your follower count grows through Twitter’s analytics, showing you both organic followers and those who saw your Promoted Account.

Promoted Trends allows you to place your own hashtag or term in the trends list. This is best used if you’re running a Twitter campaign and participation is central to its success. Each of the three should be done to complement an overall strategy as unengaging content won’t magically become interesting if it’s put in front of a large audience.

Full article (Identify Popular Hashtags & Case Studies)

Manually Select Your Promoted Tweets

When you first start using Promoted Tweets, Twitter will set it up so that your most engaging tweet will be automatically selected as your Promoted Tweet. To an extent, this will work if you’re looking to just increase followers and engagement. However, it’s better to switch this to manual as soon as possible. The reason for this is that your most popular tweet mightn’t be relevant to your advertising aims, otherwise you could be left with a random tweet that does nothing for your brand message.Manually Select Tweets

Place Promoted Tweets At The Top Of Your Feed

We know what to expect when we visit a profile, but what some profiles don’t properly take advantage of is the fact that you can place Promoted Tweets onto the top of your page. This way, when people visit your profile, the first thing they will see in your feed is the tweet you want.

The only potential flaw behind this is that not everyone will be visiting your profile page (it doesn’t appear in the page preview), so this would require some experimentation on your part to see whether it’s worth it or not.

Full article (Identify Popular Hashtags & Case Studies)

In defence of bloggers – we’re not inadequate & pimpled

Andrew Marr has been a hero of mine for a long time. Unfortunately the shine completely fell off this week, when he denounced bloggers as ‘inadequate, pimpled and single’ , while citizen journalism also gets the benefit of his boot, being described as ‘the spewings and rantings of very drunk people late at night’. The rant doesn’t end there, which was carried out against bloggers, at the Cheltenham Literary Festival. This is an incredibly unfortunate episode – the significance of which shouldn’t be underestimated. When someone this influential in the media industry speaks out with such vehemence against bloggers, it’s something you sit up and take notice of.

The single biggest problem with Andrew Marr’s argument, is that he dismisses bloggers in total, as if ‘blogging’ is the unifying factor and therefore we all operate in the same way. This is completely illogical, as if by becoming a blogger, you are immediately like all other bloggers. Compare a Mashable to a Wiggly Worms blog and you see where his argument really falls down ; they are completely different from each other. A blog is a means of producing content, it is a form of content in itself. It really is time to get away from the idea of ‘bloggers’ being one and part of the same crowd. It is really no different to criticise bloggers, than it is is to criticise writers outright. Any point that Andrew Marr might have had is unfortunately lost in this. But putting this misunderstanding to one side, is there any validity in his arguments against citizen journalism?


2857126034 bbafbb76ca In defence of bloggers   were not inadequate & pimpledAndrew Marr has been a hero of mine for a long time. Unfortunately the shine completely fell off this week, when he denounced bloggers as ‘inadequate, pimpled and single’ , while citizen journalism also gets the benefit of his boot, being described as ‘the spewings and rantings of very drunk people late at night’. The rant doesn’t end there, which was carried out against bloggers, at the Cheltenham Literary Festival. This is an incredibly unfortunate episode – the significance of which shouldn’t be underestimated. When someone this influential in the media industry speaks out with such vehemence against bloggers, it’s something you sit up and take notice of.

The single biggest problem with Andrew Marr’s argument, is that he dismisses bloggers in total, as if ‘blogging’ is the unifying factor and therefore we all operate in the same way. This is completely illogical, as if by becoming a blogger, you are immediately like all other bloggers. Compare a Mashable to a Wiggly Worms blog and you see where his argument really falls down ; they are completely different from each other. A blog is a means of producing content, it is a form of content in itself. It really is time to get away from the idea of ‘bloggers’ being one and part of the same crowd. It is really no different to criticise bloggers, than it is is to criticise writers outright. Any point that Andrew Marr might have had is unfortunately lost in this. But putting this misunderstanding to one side, is there any validity in his arguments against citizen journalism? Leer más “In defence of bloggers – we’re not inadequate & pimpled”

Google add new Twitter feature – reinvent social news

Google are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.
Changing News

1824234195 e6b913c563 Google add new Twitter feature reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage.


images Google add new Twitter feature   reinvent social newsGoogle are currently testing a new feature on Google News , that adds a new social layer into their news function. By adding your Twitter details, Google News stories will be populated with stories that your friends have tweeted out, in the sidebar. This is in a testing phase and you’ll see if you’re part of it, if you’re presented with a box that asks you to put your Twitter name in and click save. This is one of many forays they’ve made into social and it is one experiment from them that I like!

What Google have done is to get right to the bottom of what Twitter is all about – news. Niall wrote recently on the blog about Twitter being more of a news source than a traffic driver and if this experiment from Google takes off, it will be one of the most elegant and smart uses of Twitter I’ve seen in a while. With this they have provided a much needed product, that combines news sources with social and in a sense, has completely socialised news. And it’s certainly refreshing to see Google make a step into the social realm that you can really see working, and providing real benefit to the user. Until now there hasn’t really been an easy or credible way to just find the news content shared by your Twitter friends, but Google have their existing news asset that makes this work. The tweets on the side will only contain links to stories that are on Google News. And since Google manually check each site as a source before adding it to the Google News database, they can ensure that it’s credible.

Changing News

1824234195 e6b913c563 Google add new Twitter feature   reinvent social newsThis is an interesting step in the socialisation, or democratisation of news. I don’t doubt that when/if this feature is rolled out, users will be drawn more to what stories their friends are linking to, than what Google News decides you should see. This dramatically shifts the power of the news agenda and I don’t think this introduction by Google should be underestimated. It’s almost like moving ‘letters to the editor’ to the front page of a newspaper! Though there are many experiments in the socialisation of news, to date these are mostly projects that explore how social news content can be the main focus or news source. This is different as it puts your friends’ news interests and links, right beside the main news stories. This is your personalised news homepage. Leer más “Google add new Twitter feature – reinvent social news”

Can PayPal Micro Payments Save Newspapers And Other Content Producers?

I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.
Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.


Screen shot 2010 10 07 at 20.21.57 Can PayPal Micro Payments Save Newspapers And Other Content Producers?I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.

Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.

Screen shot 2010 10 07 at 20.25.10 Can PayPal Micro Payments Save Newspapers And Other Content Producers?

Freemium Model

For this to work really well I think publishers will still have to give away a significant amount of their content for free. I can only really see people paying tiny amounts for the really special content that they can’t find elsewhere. Maybe a special live streamed show or a expert analysis from well known journalists. To make this business model really work publishers need to attract large volumes of people and then convert a small percentage of them in to revenue by enticing them to click through to the really good content via micro payments. Leer más “Can PayPal Micro Payments Save Newspapers And Other Content Producers?”

How to tell when a business is addicted to social media

There has been lots written about social media becoming an addiction for people – and indeed there are plenty of guides, videos and tests that support this. But the same can be just as true for companies both large and small, where an addiction or over-obsession with social media becomes more and more apparent. Social media is brilliant for companies to reach their customers in new and exciting ways and it can really support the business. But it’s tempting to become addicted and try every new site with no real strategy or reason behind it. So what are some of the classic signs that a business has become addicted to social media?
Half of their website is social icons

Screen shot 2010 10 04 at 12.17.11 200×169 How to tell when a business is addicted to social mediaI’ve seen this increasing trend among so many businesses now and it pops up in the most unlikely of websites. There is a real tendency by companies to make sure they have ticked every social media box there is going, and to overload their website with icons. There should really be a limit to the amount of social buttons you can put on a website. As much as this is frustrating or confusing to 9/10 of your visitors who have no interest in Digging something, it fundamentally detracts from the main aim of the site. I think the tweet & Like buttons have their place in many, if not all, websites but there is a danger of over-doing it. The fact is that if someone likes your content and they’re on reddit etc. they will probably go and share it anyway [Más…]
They follow you on Foursquare

foursquare buttons 200×200 How to tell when a business is addicted to social mediaFoursquare provides many opportunities for businesses and there are huge benefits for this service, that can provide a unique and effective way for you to reach a new audience. Following your customers is not one of them. I have personally had a few requests from businesses to become my friend on Foursquare and have frequently denied. This to me represents a serious case of social media addiction for a business. Aside from looking desperate, it’s also just plain bizarre. I have no interest in allowing a company (and who at that company anyway?) to follow me around physically. It’s also lost on me as a marketing concept : I”m not quite sure what a coffee shop would do with the information that I’ve checked into a pizza restaurant down the road. At least within the realms of what I’d be comfortable with!
Hundreds of dead profiles

Now I might be slightly exaggerating with ‘hundreds’ but a surefire sign that a company is addicted to social media, is that you find multiple social profiles that have been set up, used infrequently for a month and then they’re onto the next one. It’s easy to see the temptation here – when you hear of a new social service you have to try it out to get in front of your most savvy customers, and not least to mark your territory should it become popular later. But there’s a lot to be said for finding the few channels that are right for your business and making them work for you. Think of all these dead and empty profiles in real business terms. You wouldn’t advertise a customer careline if no-one answered it anymore. The same rules should apply online.
Spend more time tweeting than running the business

5 73 178×200 How to tell when a business is addicted to social mediaThis applies more specifically to startups and small businesses, where it’s evident there would be no dedicated staff just to run Facebook and Twitter. Now I know firsthand the effort that is required to take a new business off the ground and I always worry when I see small business owners spending way too much of their time tweeting. Of course can Twitter can serve a purpose for a new business up to a point – as an immediate, free and accessible marketing channel. But it’s not a replacement for real work, or other types of marketing that can work for you.

The danger with Twitter for businesses is that you get taken in by the immediacy of the result. You see every @ reply as a good result, so you go after more of it. But don’t forget that a small portion of your customers will actually be on there. It’s easy to get addicted to as a business, but make sure it only takes up a small amount of your time and doesn’t become a replacement for the work involved in running your business. I’d much rather see a small company that’s too busy to tweet 20 times a day!


Author of How to tell when a business is addicted to social media
by Lauren Fisher

http://www.simplyzesty.com/business/business-addicted-social-media/

There has been lots written about social media becoming an addiction for people – and indeed there are plenty of guides, videos and tests that support this. But the same can be just as true for companies both large and small, where an addiction or over-obsession with social media becomes more and more apparent. Social media is brilliant for companies to reach their customers in new and exciting ways and it can really support the business. But it’s tempting to become addicted and try every new site with no real strategy or reason behind it. So what are some of the classic signs that a business has become addicted to social media?

Half of their website is social icons

Screen shot 2010 10 04 at 12.17.11 200x169 How to tell when a business is addicted to social mediaI’ve seen this increasing trend among so many businesses now and it pops up in the most unlikely of websites. There is a real tendency by companies to make sure they have ticked every social media box there is going, and to overload their website with icons. There should really be a limit to the amount of social buttons you can put on a website. As much as this is frustrating or confusing to 9/10 of your visitors who have no interest in Digging something, it fundamentally detracts from the main aim of the site. I think the tweet & Like buttons have their place in many, if not all, websites but there is a danger of over-doing it. The fact is that if someone likes your content and they’re on reddit etc. they will probably go and share it anyway Leer más “How to tell when a business is addicted to social media”

Ad brings newspapers to life


Ad brings newspapers to life

October 5th, 2010 by Lauren Fisher in Advertising

AXA have created an excellent newspaper ad, that shows the new age of advertising at its best. I’m a big fan of interactive advertising, and what happens when ads meet social and this is an excellent example of that. The video below shows the AXA ad in action, which directed the reader to place their iPhone over an empty space on the page :

Given that AXA was Belgium’s first insurance company to launch an iPhone app, it’s fitting that they would use such a unique method to announce it. This is one of the first ads of this kind that I’ve seen, where you see a real consideration of the user journey. They haven’t just added on an element to integrate with mobiles, but have actually built it into the story of the ad itself.

Full article Ad brings newspapers to life.

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Does Anybody Listen To Your Tweets Or Retweets?

This interesting survey landed in our inbox a couple of days ago from sysomosos where they have analyzed 1.2 billion tweets to see if any particular patterns emerge around @ replies and Retweets. This Twitter survery is interesting because it shows that nearly 3 quarters of tweets go pretty much unanswered and I personally didn’t think that number would be so high. Given the large amount of inane conversation on Twitter it is also not surprising to see that a tiny 6% of tweets get retweeted. Some really nice data here and really well presented as well…
retweets replies v2 Does Anybody Listen To Your Tweets Or Retweets?
Most Retweets Happen in the First Hour

They discovered that 92.4% of all retweets happen within the first hour of the original tweet being published, while an additional 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour. This means that if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted. The graph below shows the fraction of tweets from the second hour onwards – the x-axis shows the time in hours since the original tweet, while the vertical axis shows the fraction of retweets within a particular hour. The 92.4% of all retweets, which happen within the first hour, are not displayed in the chart. 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.


This interesting survey landed in our inbox a couple of days ago from sysomosos where they have analyzed 1.2 billion tweets to see if any particular patterns emerge around @ replies and Retweets. This Twitter survery is interesting because it shows that nearly 3 quarters of tweets go pretty much unanswered and I personally didn’t think that number would be so high. Given the large amount of inane conversation on Twitter it is also not surprising to see that a tiny 6% of tweets get retweeted. Some really nice data here and really well presented as well…
retweets replies v2 Does Anybody Listen To Your Tweets Or Retweets?

Most Retweets Happen in the First Hour

They discovered that 92.4% of all retweets happen within the first hour of the original tweet being published, while an additional 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour. This means that if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted. The graph below shows the fraction of tweets from the second hour onwards – the x-axis shows the time in hours since the original tweet, while the vertical axis shows the fraction of retweets within a particular hour. The 92.4% of all retweets, which happen within the first hour, are not displayed in the chart. 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.

Leer más “Does Anybody Listen To Your Tweets Or Retweets?”

What makes a good community manager? Hear from the experts

More and more brands are starting to employ a full time online community manager – or sometimes a whole team of them! I’m in interested in this as as new job that’s come about through social media and I wanted to talk to some of the best community managers around to find out what makes them tick. As brands and businesses start to build bigger communities around them and those communities start to spread in both reach and influence it’s important to have somebody there who both understands and is able to manage the community. Here are some tips and pointers from people who have already managed communities…
What’s the one piece of advice you would give to other community managers…?


Screen shot 2010 09 30 at 12.49.09 200x196 What makes a good community manager? Hear from the expertsMore and more brands are starting to employ a full time online community manager – or sometimes a whole team of them! I’m in interested in this as as new job that’s come about through social media and I wanted to talk to some of the best community managers around to find out what makes them tick. As brands and businesses start to build bigger communities around them and those communities start to spread in both reach and influence it’s important to have somebody there who both understands and is able to manage the community. Here are some tips and pointers from people who have already managed communities…

What’s the one piece of advice you would give to other community managers…? Leer más “What makes a good community manager? Hear from the experts”

10 Social Media Tips And Pointers For Start Ups

I’ve been involved in a couple of start ups over the last couple of years (Simply Zesty being one) and in both those start ups due to having very limited marketing budgets social media has been the main form of our marketing activities. This is the same for nearly all starts ups these days, social media is often the first port of call as it is cheap (often seen as free), accessible and fairly easy for founders and small teams to embrace. It’s a fairly logical step to start promoting your start up through social media because most entrepreneurs will have a decent personal network anyway so getting the message out to them is a next logical step. I wanted to share 10 of the top tips that I have picked up about using social media for start up businesses…
You Have Incredible Freedom

Many large organizations are crippled these days because getting one Facebook update, a tweet or blog post has to pass through several departments before getting sign off from legal. The beauty of being a start up is that you don’t face these challenges. Whatever you feel like saying you can pretty much just say, You can give people sneak access to products, share interesting facts about your company, do short videos or talk to your customers in the way you see fit. As a start up you have the incredible luxury of being able to push your message out and engage in the way you see fit with very few limitations. Embrace that freedom and share useful information that big competitors can’t.
It Won’t Be A 3 Month Quick Win

I’d always urge start ups to take a long term view on social media. Chances are you won’t get much out of it in the first 3 months. Nobody will read your blog, your Facebook page will have a few friends and family as fans and it’ll feel as if you are talking to yourself on Twitter. Building a network takes a lot of time. It’s only after a year or two of networking online and building relationships that you start to see the real value. Most start ups and businesses jump in to social media thinking it will solve all their problems only to be disappointed by the results and leave. The one piece of advice I would have here is to really stick at it because it will work in the long run but it takes time and patience.
Social Media Won’t Help Your Traffic That Much

Screen shot 2010 09 21 at 11.55.28 10 Social Media Tips And Pointers For Start Ups Too many start ups I see use social media purely as a function to drive traffic to their website. Special offers, discount deals, pointing to blog posts with awards or just coming in with the hard sell will never get you anywhere. You need to find an angle. I love small start ups that share stats for example or give me a glimpse behind the scenes of what they are building. I like to know about the personalities behind the company. I won’t click on a Facebook update where you try to sell me something but if you show me a picture of you and the team drinking beers after a hard week chances are I might interact with that content. For all the talk of social search and Twitter driving traffic it is still very much about search engines if it is traffic you are after, chances are 70-80% of your traffic will come through search engines with tiny amounts coming through social media.
Ask Yourself Will It Actually Drive Sales?

Business is fairly straight forward…you need to bring more money in than you have going out. If you are going to be spending money or time on social media then you need to ask yourself the hard question of is it actually going to lead to sales. This may seem confusing given that I say not to come across with the hard sell in the last point but at the same time you can’t be doing social media for the good of your health. If you have set out to market yourself using social media then you need to set some goals. Will the fact that you provide outstanding customer service via Twitter keep your customers loyal and mean they keep coming back to you? Can you give away lots of information that is useful to your customers via a blog so as they keep coming back and eventually buy your premium services or products. I’d have very clear established goals as to what you want to achieve from your social media activity as a start up and I would plan for them over a long period of time.
Don’t Get In To Thinking Social Media Is Work

Screen shot 2010 09 21 at 12.00.06 10 Social Media Tips And Pointers For Start Ups I cringe at the amount of time I see some people involved in startups on Twitter every day. I was guilty of it myself in the early days but it’s important to remember that twitter is not work. Sure you can use it in some of the ways above to get a little bit of leverage for your business but sitting on there all day reading links and talking to people is not actually working. I know it sounds very obvious but too many people lose sight of that and get caught up in social media. It is as it’s name suggests a very social activity and can drag you in but I really see no need for most start ups to be checking Twitter more than a couple of times a day.Just like the pot about your friends and family above there can be a lot of backslapping on Twitter and false praise around you start up so make sure not to get dragged in while having your ego inflated while actually forgetting about the important part of running your business and increasing sales.
Compliment With Traditional Marketing

Social media is great because it doesn’t cost much more than your time. Having said that I don’t think it can service all your marketing needs. I’ve seen a lot of start ups be scared to invest money in traditional marketing. When I say traditional marketing it could be print ads, TV, direct marketing, mail shots, radio etc etc. It can seem daunting to spend a few thousand on marketing out of an already small budget and many instead focus on trying to get free PR or using free tools but I’d urge start ups to spend a little more on traditional marketing as well. The biggest most successful businesses in the world all have huge marketing budgets, Their products don’t sell themselves so how would your start up start selling immediately without a little marketing. There are a huge amount of start ups that have failed even though they have had spectacular products simply because they have not been able to get the word out and market them correctly.


Author of 10 Social Media Tips And Pointers For Start Ups

by Niall Harbison in business | //simplyzesty.com

Screen shot 2010 09 21 at 11.52.59 10 Social Media Tips And Pointers For Start Ups I’ve been involved in a couple of start ups over the last couple of years (Simply Zesty being one) and in both those start ups due to having very limited marketing budgets social media has been the main form of our marketing activities. This is the same for nearly all starts ups these days, social media is often the first port of call as it is cheap (often seen as free), accessible and fairly easy for founders and small teams to embrace. It’s a fairly logical step to start promoting your start up through social media because most entrepreneurs will have a decent personal network anyway so getting the message out to them is a next logical step. I wanted to share 10 of the top tips that I have picked up about using social media for start up businesses…

You Have Incredible Freedom

Many large organizations are crippled these days because getting one Facebook update, a tweet or blog post has to pass through several departments before getting sign off from legal. The beauty of being a start up is that you don’t face these challenges. Whatever you feel like saying you can pretty much just say, You can give people sneak access to products, share interesting facts about your company, do short videos or talk to your customers in the way you see fit. As a start up you have the incredible luxury of being able to push your message out and engage in the way you see fit with very few limitations. Embrace that freedom and share useful information that big competitors can’t.

It Won’t Be A 3 Month Quick Win

I’d always urge start ups to take a long term view on social media. Chances are you won’t get much out of it in the first 3 months. Nobody will read your blog, your Facebook page will have a few friends and family as fans and it’ll feel as if you are talking to yourself on Twitter. Building a network takes a lot of time. It’s only after a year or two of networking online and building relationships that you start to see the real value. Most start ups and businesses jump in to social media thinking it will solve all their problems only to be disappointed by the results and leave. The one piece of advice I would have here is to really stick at it because it will work in the long run but it takes time and patience.

Social Media Won’t Help Your Traffic That Much

Screen shot 2010 09 21 at 11.55.28 10 Social Media Tips And Pointers For Start Ups Too many start ups I see use social media purely as a function to drive traffic to their website. Special offers, discount deals, pointing to blog posts with awards or just coming in with the hard sell will never get you anywhere. You need to find an angle. I love small start ups that share stats for example or give me a glimpse behind the scenes of what they are building. I like to know about the personalities behind the company. I won’t click on a Facebook update where you try to sell me something but if you show me a picture of you and the team drinking beers after a hard week chances are I might interact with that content. For all the talk of social search and Twitter driving traffic it is still very much about search engines if it is traffic you are after, chances are 70-80% of your traffic will come through search engines with tiny amounts coming through social media. Leer más “10 Social Media Tips And Pointers For Start Ups”

How social media is really driving sales

The question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media. For a number of reasons people now seem to be more comfortable with their social and purchasing behaviour moving closer together, as social technologies work their way into different platforms instead of just living in social networks themselves. This isn’t necessarily commerce as we know it though. The potential for social commerce to transform the way we purchase our products and services is huge. Just as consumers are now social, the products they buy and the companies they interact with have to be as well. It’s not just about having a presence on Twitter or Facebook, but using this to change the traditional purchasing process.


4458502219 e44a10497b How social media is really driving salesThe question of whether or not social media can result in sales is pretty much as old as social media itself. What we’re seeing recently is an increase in social commerce – where both aspects are able to live happily next to each other and companies can track ROI for time and money invested in social media. For a number of reasons people now seem to be more comfortable with their social and purchasing behaviour moving closer together, as social technologies work their way into different platforms instead of just living in social networks themselves. This isn’t necessarily commerce as we know it though. The potential for social commerce to transform the way we purchase our products and services is huge. Just as consumers are now social, the products they buy and the companies they interact with have to be as well. It’s not just about having a presence on Twitter or Facebook, but using this to change the traditional purchasing process. Leer más “How social media is really driving sales”

How To Check If Your Business Social Media Profiles Are Available

Getting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…
Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.


Author of How To Check If Your Business Social Media Profiles Are Available

by Niall Harbison in technology | //simplyzesty.com

Screen shot 2010 09 19 at 17.39.04 How To Check If Your Business Social Media Profiles Are AvailableGetting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…

Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.

Screen shot 2010 09 19 at 17.23.01 How To Check If Your Business Social Media Profiles Are Available Leer más “How To Check If Your Business Social Media Profiles Are Available”

The New Twitter.Com – It’s All About Monetization

So late last night Twitter launched a brand new version of their website. Big news as even though many of us use different fancy applications the vast majority of people head over to Twitter.com to view the site.

The new site is rolling out to users all over the world over the next couple of weeks and although Twitter are dressing this up as some sort of great new user it experience (it will improve things) I personally think it has a lot more to do with monetizing the platform and allowing branded content to reach the masses.

Here are some of the interesting early points I had around the all new Twitter.com…


Author of The New Twitter.Com – It’s All About Monetization
by Niall Harbison in Twitter

Copyright © 2010 – Simply Zesty

So late last night Twitter launched a brand new version of their website. Big news as even though many of us use different fancy applications the vast majority of people head over to Twitter.com to view the site.

The new site is rolling out to users all over the world over the next couple of weeks and although Twitter are dressing this up as some sort of great new user it experience (it will improve things) I personally think it has a lot more to do with monetizing the platform and allowing branded content to reach the masses.

Here are some of the interesting early points I had around the all new Twitter.com…

It’s All About The Money

If there is one thing that I have picked up from watching Facebook over the last year it is that any time they talk about making the user experience better and changing the width of columns it really actually means they are making more room for monetization or adding in adverts and I’m pretty sure that is what you are seeing here with Twitter. They have been claimimg back everything from the reweet buttons to iPhone apps over the last 6 months and thats all about having the control to place the ads in to the stream. Having a wider space on the right hand side of the screen opens up all sorts of possibilities for branded content and engagement ads through promoted tweets. Although there is no doubt about the fact that this will be a vastly improved product this move is ultimately about making lots of cash. Leer más “The New Twitter.Com – It’s All About Monetization”

Social Media Tip 2 – How To Tag People And Pages On Facebook

The second in our series of social media tips today shows you how to tag people and pages on Facebook. This is a handy little feature that has been around for a good while now but many people are surprised when they actually see it and just how useful it actually is.

It’s a great way of linking to your own pages so as people can click through directly and it also allows means that when you tag somebody it shows up in their stream.


Author of Social Media Tip 2 – How To Tag People And Pages On Facebook

by Niall Harbison

Copyright © 2010 – Simply Zesty

The second in our series of social media tips today shows you how to tag people and pages on Facebook. This is a handy little feature that has been around for a good while now but many people are surprised when they actually see it and just how useful it actually is.

It’s a great way of linking to your own pages so as people can click through directly and it also allows means that when you tag somebody it shows up in their stream. 

Leer más “Social Media Tip 2 – How To Tag People And Pages On Facebook”

How The Fashion Industry Is Embracing Social Media

This is the first post by Rebecca Schatz our newest employee here at Simply Zesty in which she combines her two loves…Fashion and social media…

Although the fashion industry has arrived relatively recently onto the social media scene, it’s making an impact now that it’s finally here. Certain high-end luxury brands are still choosing billboards over blogs (perhaps for fear of their brand losing its perceived ‘exclusivity’ in the social media switchover), however, the fashion industry is generally taking to it like a Chanel-clad duck to water. Let’s have a look at how the trendsetters and trailblazers have started to set the world of social media alight.
Social Networking Success

One brand successfully flying the Facebook flag is Urban Outfitters. When it comes to successful community sites, original content is king. Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes), Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret. Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions. In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page.


Author of How The Fashion Industry Is Embracing Social Media

by Niall & Lauren

Ebay How The Fashion Industry Is Embracing Social Media

This is the first post by Rebecca Schatz our newest employee here at Simply Zesty in which she combines her two loves…Fashion and social media…

Although the fashion industry has arrived relatively recently onto the social media scene, it’s making an impact now that it’s finally here. Certain high-end luxury brands are still choosing billboards over blogs (perhaps for fear of their brand losing its perceived ‘exclusivity’ in the social media switchover), however, the fashion industry is generally taking to it like a Chanel-clad duck to water. Let’s have a look at how the trendsetters and trailblazers have started to set the world of social media alight.

Social Networking Success

One brand successfully flying the Facebook flag is Urban Outfitters. When it comes to successful community sites, original content is king. Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes), Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret. Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions. In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page. Leer más “How The Fashion Industry Is Embracing Social Media”

Facebook is becoming real life

I’ve covered a few articles on the blog that show how Facebook is moving out of the confines of a typical social network and becoming more and more integrated with other parts of our lives. Delta Airlines turned it into a booking engine, Coca Cola took it into amusement marks with real-world Likes and we’re starting to see many other examples that show how the site is growing at an alarming pace and steadily diversifying. The latest addition comes from Target, who are introducing Facebook Credit gift cards into their stores.


Author of Facebook is becoming real lifeby Lauren Fisher

I’ve covered a few articles on the blog that show how Facebook is moving out of the confines of a typical social network and becoming more and more integrated with other parts of our lives. Delta Airlines turned it into a booking engine,  Coca Cola took it into amusement marks with real-world Likes and we’re starting to see many other examples that show how the site is growing at an alarming pace and steadily diversifying. The latest addition comes from Target, who are introducing Facebook Credit gift cards into their stores.

facebook gift cards Facebook is becoming real life

This is Facebook’s first foray into the retail world and it’s an important one. While the concept may not be all that new – we’ve had iTunes gift cards for a few years now – this has important implications for the way we consume our social content. While the iTunes card leads to one site and one purchase, the potential for Facebook gift cards is phenomenal.

The area of online purchases through games and social objects is ready to hit the mainstream and Facebook have just made this a little bit easier. By providing a physical purchase point they tap into common behaviour – purchasing a gift card – but use this for something completely new. I think it’s absolutely genius  and brings us one step closer to a unified shopping experience, where your real and virtual currency are no longer separated.

Leer más “Facebook is becoming real life”