Timeline Cover Maker | Custom Facebook Banner/Background


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

I like this tool, it’s free, easy to use and without advertiser banner. Even if you’re not a computer genius, you can use it. Try it, you’ll be glad you did, for sure! [note Martin Gysler]

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Leer más “Timeline Cover Maker | Custom Facebook Banner/Background”

entrepreneur.com | Stories


Growing and managing a workforce is almost never easy. And when it comes to staffing up, business owners have to juggle issues such as tracking resumes, analyzing candidates and other human resources obligations. For smaller firms, the difficulties associated with managing these duties can often be amplified.

The good news is there are several useful toolsthat can help. Though they will not replace a physical HR manager, these three services should be able to help even the smallest company hire and manage employees more efficiently:

Small Business Job Growth Continues
image credit: Shutterstock

Small businesses continued to add jobs in October, but the question remains whether this will be a sustainable trend given growing uncertainty about the economy and looming fiscal issues.

Employment in private small business (companies with one to 49 employees) payrolls rose by 50,000 in October on a seasonally adjusted basis, according to the ADP Small Business Report released Thursday. This is the largest payroll increase since July and accounts for 32 percent of employment gains across all company size groups.

Within small businesses, 37 percent of the employment growth contribution was associated with companies having between one to 19 employees while 63 percent of October’s small business growth was driven by companies with 20 to 49 employees.
Many small businesses remain confident in the economy’s future growth despite and a recent study by Kauffman/LegalZoom Startup Confidence Index suggested that the credit crunch for small businesses may be easing.

 

entrepreneur.com | Editors’ Picks


How to Be an Entrepreneur at Your Day Job
by Cristi Young | image credit: ShutterstockHow to Be an Entrepreneur at Your Day Job

As an entrepreneur, two things are probably true at some point in your career trajectory.

First, thinking like an entrepreneur is nearly impossible to turn off. If you’re driven to be a self-starter and creator, odds are that you’re constantly thinking and planning. Secondly, there will come a time — barring any unforeseen angel investors or trust funds — that you’ll need to take a job before fully branching out on your own.

Although startup costs vary, launching your own vision does come as some price, which means many budding entrepreneurs find themselves working a day job — planning for their dreams while feeling chained to a desk.

Read more »

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Stressed Out? Relax With These 5 Free Apps
by Cynthia Boris |image credit: Shutterstock

While technology is supposed to make our lives easier, it has also left many of us feeling more stressed. We have emails rolling in at all times, phone calls in the car and, thanks to Wi-Fi, we can conduct business almost anytime from anywhere. The workday never seems to end — and that’s not healthy.Stressed Out Relax With These 5 Free Apps

It may be impossible to unplug your life, so try these five, free apps for your iPhone, iPad or Android phone to help relieve stress:

1. Breathe2Relax: This simple app guides you through a series of deep, controlled breathing exercises that can relieve stress and leave you feeling more energized. Breathe2Relax uses a combination of visual and audio cues to slow your breathing rhythm while soft music plays in the background. The app allows you to adjust the inhale and exhale length, as well as the number of cycles.

Read more »

Supply chain management critical to the bottom line and business survival


Supply chain management critical to the bottom line and business survival

Supply chain management critical to the bottom line and business survival

siliconrepublic.com

From economic disasters to natural disasters across the world, the importance of supply chain management (SCM) has never been more critical to the bottom line of a business, a survey by PwC claims.

The survey suggests supply chain leaders deliver better than average financial results, enjoying twice the profitability advantage over laggards and a 17-point on-time delivery percentage advantage.

Interest in next-generation technology is growing and more than 50pc of survey respondents are planning to implement new process automation or transparency.

More than two-thirds think sustainability will play a more prominent role in supply chains in the future. Leer más “Supply chain management critical to the bottom line and business survival”

How Are Healthcare Professionals Using Social Media? [INFOGRAPHIC]


By Shea Bennett | mediabistro.com

Did you know that a recent study of 1,229 U.S. hospitals revealed that 814 had Twitter accounts?

That sounds pretty impressive, but it placed Twitter just third in the survey amongst the major social networks. Surprisingly, Foursquare (946 accounts) bagged the second spot, with Facebook (1068 Pages) comfortably leading the way.

The evolution of social media amongst healthcare professionals has been driven by a greater need for transparency, and a 2012 consumer poll revealed that 54 percent of patients are comfortable with their medical providers seeking advice from online communities to help better treat their conditions. Less than one in ten stated that they were “very uncomfortable” with the idea.

This, and other data, can be found in this infographic which takes a closer look at how healthcare pros are using social media.

(Source: Healthcare IT NewsSocial media image via Shutterstock.)

Why Social Media Engagement Is A Real Metric [INFOGRAPHIC]


 

By Shea Bennett | http://www.mediabistro.com

Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent?

Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space.

So is it all a waste of time? Leer más “Why Social Media Engagement Is A Real Metric [INFOGRAPHIC]”

The Online Population Explosion [INFOGRAPHIC]


By Lauren Dugan | AllTwitter | http://bit.ly/JqK6oF

The digital landscape has changed a lot over the years, and the number of internet users logging on to email, shopping for shoes and sending tweets has positively exploded.
But how many people are actually online? And how many of those people are tweeting?

This infographic from web marketing company Customer Magnetism tracks the evolution of the web from what it was ten years ago to the massive global force that it’s become today. And the results are fascinating.

For instance, social networking has, obviously, seen the largest increase in the past ten years of any online activity. From just 11 percent of internet users logging on to a social network (and yes, they did exist) in 2002, now 65 percent of us are digitally social creatures.

And American companies are particularly tuned in to this trend. While only 15 percent of them bothered with social media marketing in 2009, now a whopping 88 percent are trying to reach their customers on networks like Facebook and Twitter.

And Twitter itself enjoyed the massive overall growth of social media in the past few years, going from about 5,000 tweets per day in 2007 to 2.5 million in 2009 – then jumping nearly ten times to 200 million in 2011.

You can browse other interesting growth stats below… Leer más “The Online Population Explosion [INFOGRAPHIC]”

Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]


By Shea Bennett | AllTwitter | http://bit.ly/JqEg6I

 

Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

Ultimately, it could be money well spent – nearly one third of consumers cite mobile as their preferred shopping method. This infographic from Hightable takes a closer look at the power and growth of mobile marketing.

 

(Source: HightableSmartphone image via Shutterstock.)

Facebook Brand Page Timeline Checklist – Graywolf’s SEO Blog

Only 4 Tabs are Available

Similar to landing pages, you used to have multiple tabs, but now you only have four. The first is the photos tabs and is “locked” into the first slot. If you haven’t done a anything with photos before, now would be a good time to backfill that area. You can control the three other tabs’ names and icons, so use them to your advantage

Pin Featured Content

If your company has an important post, message, or or offer, you can now “pin” that to the top. It won’t be displaced when you post new updates or upload new photos. Just keep in mind that you can only pin something for 7 days. When you’ve pinned it, you’ll see a little ribbon in the upper right corner.

Milestones

Like personal pages, brand pages can now have milestones. Use them for things that are important TO YOUR CUSTOMERS, not for things like when you clipped your toenails.

Brand Name Changes and Vanity URL

If you don’t have a brand page yet, choose wisely: once you pass 100 fans/followers, you can’t change it. If you are over 100, you can force people to unsubscribe to get yourself below that threshold and change your name. If you’ve got a good size following, though, that’s not a viable solution, and you’re stuck with the name you chose when you started. Facebook has also removed the minimum of 25 fans/followers to get a vanity URL. In the age of Fiverr.com, it was a pointless restriction that was easy to overcome.

So there you have a recap and checklist of everything you need to know about the new Facebook timeline format. If you’re interested in following my Facebook fan page with SEO, marketing, and social media posts, here’s a link to my page.


Via Scoop.ithuman being in – perfección

A checklist of what you need to know and what you need to fix for Facebook‘s new timeline format…

New Guidelines

With the new time line format, Facebook released a new set of brand guidelines. You can read the page for specifics, but some of the important points to remember are:

Don’t use a cover image you don’t have the copyright for or permission to use (more on the cover image later in this post)

Don’t use pricing or calls to action in cover image. I suspect we’re going to see a lot of people get creative in “breaking” the spirit of this rule while staying within the actual rule itself

Don’t try to incentivize liking or sharing in your cover image. Again, I suspect people will get pretty creative playing within the rules here
The contact information, such as physical address, telephone, email and web address, should only be in the “about” area of your profile
Cover Image

The cover image is probably the first thing you’ll notice about the new timeline format. The new Facebook cover image size is 851px X 315px (that’s 851 pixels wide by 350 pixels high). As mentioned above, don’t use an image you don’t have the rights to or the permission to use, and don’t use it to show pricing, sell, or as a call to action.

That said, you do want to use it to make an impression. Here are some examples of how non profit organizations are using cover images. You may have noticed that a few pages integrated the cover photo with the profile picture. Although it looks complex, the process is really a lot easier than it looks. Here’s a free Photoshop template for Facebook timelines.

Choosing a cover image isn’t something you should take lightly. IMHO it’s something you should put some thought, time, energy, resources, and money into. You know the saying: you only get one chance to make a first impression. Don’t blow it. If you don’t have anything appropriate, hire someone to take some good, high quality photos. Ideally you want something that is consistent with your brand’s message. If you don’t have any pictures, according to Shutterstock, it’s ok if you use their pictures for your brand pages, but not for your personal page (I would follow up with any stockphoto service you might be using). If you can’t find anything or don’t have a budget, there are some nice free images approved for cover image use from Digital Blasphempy. Leer más “Facebook Brand Page Timeline Checklist – Graywolf’s SEO Blog”

Online Checkout Evolves — Pay by Holding Your Credit Card Up to Your Webcam

“Daniel and the Jumio team understand the challenges facing online merchants when it comes to battling credit card and identity fraud because they’re dyed-in-the-wool entrepreneurs themselves and they have encountered the problems that Jumio aims to solve,” said Scott Weiss, general partner of Andreessen Horowitz and Jumio’s new board member in a statement. “Jumio’s technology is a huge leap forward for online payments with potential to transform even more industries.”

In the real world, identity verification is limited to high-security and age-restricted areas. Most people are willing to flash a driver’s license to have a drink at a bar or to settle their tab, but if a department store tried carding people at the door, that might be a problem. How would this play out on a social media site? Spammers on Facebook are too mild of an inconvenience to warrant showing ID just to set up an account, and no one wants to be caught using their real names on Match. But things might change where money is involved.


http://socialtimes.com
By Devon Glenn | Editorial Gabriel Catalano

The Internet will need to see some ID, please. Online payment company Jumiohas announced the launch of Netverify: an image recognition technology that allows merchants to remotely scan credit cards and IDs with a webcam or phone.

To use Netverify, shoppers hold up a credit card and a driver’s license to their cameras to verify their identification as they’re checking out. This online equivalent of asking a customer to show ID at the checkout stand is designed to help eliminate credit card fraud, and although the application can recognize and verify an image, no data is stored on the computer.

With less hardware than a traditional credit card swiper – and an even more mobile platform than a plug-in device like Square – Netverify can make an online transaction just as personal as a point of sale, but less expensive for the merchants.

A curious case in Latin America


Argentine innovative payment system
e-mango | SmartMoney

It is a complementary product to the ¨ Plastics (cards) ¨, do not compete with them.
Innovate by using QR and mobile (smart or not) using the internet and cloud to transact.

 

What will this mean for the social media industry? While Jumio hasn’t announced any social applications for this technology, the company already has some very social backers, like Eduardo Saverin, co-founder of Facebook; and Peng T. Ong, founder of Match.com. The company just raised $25.5 million in a round of Series B funding led by Andreessen Horowitz, another supporter of social media startups. Leer más “Online Checkout Evolves — Pay by Holding Your Credit Card Up to Your Webcam”

How Social Are the World’s Most Valuable Brands? [Infographic]

The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.
This visualization of the PRINT Index and the Sociagility Top 50 Report ranks brands according to popularity, receptiveness, interaction, network reach, and trust on social media sites. The sites were tracked on Facebook, Twitter, YouTube, and the Web in general.

Technology and media companies had the home court advantage when it came to popularity and reach, with Google, Apple, and Disney taking the top three spots. But other brands were more successful in different areas, like listening and responding to feedback from customers. Fast-moving consumer goods (FMCG) like Johnson and Johnson seemed to do this especially well.


http://socialtimes.com | By Devon Glenn
The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.

This visualization of the PRINT Index and the Sociagility Top 50 Report ranks brands according to popularity, receptiveness, interaction, network reach, and trust on social media sites. The sites were tracked on Facebook, Twitter, YouTube, and the Web in general.

Technology and media companies had the home court advantage when it came to popularity and reach, with Google, Apple, and Disney taking the top three spots.  But other brands were more successful in different areas, like listening and responding to feedback from customers.  Fast-moving consumer goods (FMCG) like Johnson and Johnson seemed to do this especially well.

The chart also compares the top companies’ valuations (in U.S. dollars) to their social media performance scores. Analysts saw a positive correlation between the two, although it looks uneven on the chart.  The most valuable company on the list also had the highest social media performance score.

The overall winner was Google, with Disney a distant second. Coca Cola is currently beating Pepsi in the social realm, and even Walmart made the list at number twelve. If they could teach their greeters to use Twitter, they’d easily pass up Microsoft at number eleven.

Infographic by Sociagility via Cool Infographics

Image by Cienpies Design via Shutterstock

Lethal Generosity: The Key To Your Online Content Strategy

Many traditional marketing thinkers hide their competitive information, and believe that:

Sharing secrets and expertise arms customers with too much information.
Sharing secrets and expertise gives an advantage to the competition.

Neither of these is true.

Most companies believe that their competitive advantage is in some process, some product, some service. That’s hardly ever the case (except maybe for companies like Apple and Google). Anyone, at almost any time, can copy your process, product or service, especially today.


By Joe Pulizzi | http://blog.junta42.com/2012/02/lethal-generosity/
-.-

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put:

Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.

In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results.  The more outbound links you post, the more inbound links you are likely to receive.

Although Mr. Israel focuses this point in a social media context, the application of this idea is much broader.

Those companies that give away their industry insight and expertise on a consistent basis, and publish that information free and through multiple channels, can dominate their industry niche – including social media and communications in general.

Can You Share Too Much Information? Leer más “Lethal Generosity: The Key To Your Online Content Strategy”

Essential tips for building an online community

Published by Liam McCabe
http://www.tuttoaster.com/essential-tips-for-building-a-online-community/

Websites today tend to strive for returning visitors and to build a pleasant community of users. People who are happy revisiting the website once a week, once or day or even more than once a day. It’s all well saying that good content and a nice design will attract people but will it entice them to return again and again. There are a number of posts that simply list suggestions such as: set up an RSS feed, network with people through social media and comment at blogs and forums. Now these are more marketing tips rather than community building tips. So how does one build a community?


Published by Liam McCabe
http://www.tuttoaster.com/essential-tips-for-building-a-online-community/

Websites today tend to strive for returning visitors and to build a pleasant community of users. People who are happy revisiting the website once a week, once or day or even more than once a day. It’s all well saying that good content and a nice design will attract people but will it entice them to return again and again. There are a number of posts that simply list suggestions such as: set up an RSS feed, network with people through social media and comment at blogs and forums. Now these are more marketing tips rather than community building tips. So how does one build a community? Leer más “Essential tips for building an online community”

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