Copywriting for Interactive Content

I used to sit down with my art director and hack away at ideas.

We’d spitball, land in ambiguous places, plateau, leave it for the evening, come back, and figure it out. Then I’d whip up a script, we’d board it and revise it, and there you go, you’ve got a TV spot.

At the time, it seemed simple enough: take the concept and walk the line from top level all the way down, filling in the blanks as you go. All in all, it was pretty formulaic.

“Apply idea at top level, make a brand book. Write and produce broadcast. Create outdoor and guerrilla (if possible). Go into point of sale and brand the tags on the merchandise. Done. Repeat for next product.”

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I used to sit down with my art director and hack away at ideas.

We’d spitball, land in ambiguous places, plateau, leave it for the evening, come back, and figure it out.  Then I’d whip up a script, we’d board it and revise it, and there you go, you’ve got a TV spot.

At the time, it seemed simple enough: take the concept and walk the line from top level all the way down, filling in the blanks as you go.  All in all, it was pretty formulaic.

“Apply idea at top level, make a brand book. Write and produce broadcast. Create outdoor and guerrilla (if possible). Go into point of sale and brand the tags on the merchandise. Done. Repeat for next product.” Leer más “Copywriting for Interactive Content”