Infographic: What Consumers Want—And How to Give It to Them


By The Team | Yahoo Advertising

Online shoppers are comfortable receiving targeted ads and more prone to act on them, says new study

 

There are some misconceptions about online consumers that marketers must push aside to engage more effectively with them, says today’s infographic, based on a recent study by Sociomantic Labs.

For example, online shopping isn’t a leisurely, recreational pursuit for most consumers. Nearly half go to a specific site with a specific product in mind and purchase it, says the study. And far from being put off by personalized ads, the majority of consumers are comfortable receiving them on PCs, mobile devices, and social sites—and they’re much more likely to act on them, too.

Some interesting habits of online consumers:

  • 58% put an item in their shopping cart only when they’re planning to buy it
  • 70% are comfortable receiving ads and content specifically targeted to them
  • 52% are more likely to act on a targeted PC ad versus 26% for non-targeted ads
  • 67% are more likely to act on a targeted mobile coupon vs 35% for non-targeted coupons

The key takeaway is that online consumers have come to expect, appreciate and respond to personalized ads. That point was made loud and clear in our study “Smart Mobile: How Mobility Influences Category Shopping,” in which 49% of mobile shoppers said they preferred personalized ads. For more perspectives, see “For Online Travel Shoppers, Personalized Ads are the Only Way to Fly” and “Introducing New Opportunities With Yahoo! Stream Ads,” our new native ad format that matches the content of pages being viewed by online users.

 

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Herramientas para añadir tiendas virtuales a tu página de Facebook


 

Si quieres vender algo por Facebook, y no sabes muy bien como hacerlo, aquí teneis unas cuantas herramientas que os facilitarán la tarea.

Payvment E-commerce Storefront

Es quizás la aplicación de comercio electrónico más sencilla de utilizar. Dispone de gran variedad de opciones para montar una tienda online a medida de la compañía o el producto. Incluye un área de administración propia para gestionar productos y ventas. Por el momento sólo acepta pago vía paypal y Payvment.

Vendor – Free e-commerce Shopping Cart

Permite montar un carro de la compra en la página Facebook de modo que se puedan ir agregando productos y precios a través de la “store”. Esto permite que lo puedan ver los seguidores de la página pudiendo vender y cobrar usando PayPal.

InfusedCommerce Leer más “Herramientas para añadir tiendas virtuales a tu página de Facebook”

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life. But it doesn’t have to be that way. In fact, you can increase conversion rates on your checkout page by helping to give your shopper everything they need to make an informed, confident decision. Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates.
Design and Layout

This is where much of the buyer’s decision to buy or not buy will rest – at first. Best shopping cart design practices will factor in here, such as ample use of whitespace, clear delineation of different steps in the order process, and these vital checkout-boosting points:

1. Give users a visual checkout process – while it’s ideal if you can fit everything onto one page, plenty of conversion studies have shown that the less clicks to checkout there are, the higher your conversion rate will be. If you need to spread things out across multiple pages, give the shopper a visual indicator of how far they’ve progressed.


http://blog.kissmetrics.com

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life.  But it doesn’t have to be that way.  In fact, you can increase conversion rates on your checkout page by helping to give your shopper everything they need to make an informed, confident decision.  Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates.

Design and Layout

This is where much of the buyer’s decision to buy or not buy will rest – at first.  Best shopping cart design practices will factor in here, such as ample use of whitespace, clear delineation of different steps in the order process, and these vital checkout-boosting points:

1. Give users a visual checkout process – while it’s ideal if you can fit everything onto one page, plenty of conversion studies have shown that the less clicks to checkout there are, the higher your conversion rate will be.  If you need to spread things out across multiple pages, give the shopper a visual indicator of how far they’ve progressed.

2. Add checkout buttons to the top and bottom of the page – The less time that customers have to spend looking for them, the sooner they’ll take action

3. Include credit card logos and security seals – Let shoppers know your site is a secure, trusted place to do business.  Popular security seals include Verisign and BizRate.

4. Give users the option to continue shopping from the checkout page – They may have forgotten something, and there’s nothing worse than hitting the back button and finding that all your cart details have vanished.

5. Differentiate checkout/continue shopping button colors – If you have these two buttons side by side, consider changing the color of one of them to make it visually separate from the others and lessen the chance that the user will click the wrong one.  Add plenty of space in between them so there’s no mistaking where the user clicked.

6. Give visitors the option to create an account AFTER checking out – There’s nothing more aggravating than being presented with the “Register to Create an Account!” popup first before you can complete your order.  Removing it caused one online retailer’s sales to increase by $300 million!  People will gladly give their contact information in order to track their purchase after the order rather than stopping to fill everything in beforehand.

Amazon.com usability

Everyone’s favorite usability study, Amazon.com has pre-checkout down to a fine art.  This cart page includes details on the item added, a financing offer, free shipping, protection plan and related accessories on one page. Leer más “40 Checkout Page Strategies to Improve Conversion Rates”

13 Options for Selling Digital Products on Your Website

There is no shortage of options for managing an e-commerce website. There are all kinds of shopping carts and e-commerce content management systems that have a wide variety of strengths and weaknesses. Finding the right option for selling digital downloads, however, can prove to be a challenge.

There are a lot of factors to consider when selling digital files. You’ll need an effective setup for instant delivery. There are choices to be made between a flat pricing structure or per transaction fees. You can either host the files on your own or go with a provider that will host the files for you. You’ll also have to decide what features are important to you, such as being able to offer coupon codes and managing an affiliate program. If you’re selling a large number of products and/or large files it will only make your decision process more complicated and pricey.


http://vandelaydesign.com/blog/tools/selling-digital-products/

There is no shortage of options for managing an e-commerce website. There are all kinds of shopping carts and e-commerce content management systems that have a wide variety of strengths and weaknesses. Finding the right option for selling digital downloads, however, can prove to be a challenge.

There are a lot of factors to consider when selling digital files. You’ll need an effective setup for instant delivery. There are choices to be made between a flat pricing structure or per transaction fees. You can either host the files on your own or go with a provider that will host the files for you. You’ll also have to decide what features are important to you, such as being able to offer coupon codes and managing an affiliate program. If you’re selling a large number of products and/or large files it will only make your decision process more complicated and pricey. Leer más “13 Options for Selling Digital Products on Your Website”

10 Ecommerce Design Tips for Increasing Conversions

Sometimes, web stores get too artsy with their designs. Some use flash animations that can slow down the shopper’s browser, while others use color schemes that send the wrong signals to shoppers.

There are many cases where experienced web designers might overlook usability issues, though creative elements might look very attractive from the design standpoint, they can be a nightmare for online shoppers trying to click their way to checkout. A/B testing helps put those in perspective to achieve the best results.

With more than ten years of experience in the e-commerce industry and designing online storefronts, we at 3Dcart have a list of “dos and don’ts” when designing web stores that has increased our merchants profits.

Here are ten tips on how you can turn visitors into customers and improve your conversion rates by employing simple design techniques.


thumbSometimes, web stores get too artsy with their designs. Some use flash animations that can slow down the shopper’s browser, while others use color schemes that send the wrong signals to shoppers.

There are many cases where experienced web designers might overlook usability issues, though creative elements might look very attractive from the design standpoint, they can be a nightmare for online shoppers trying to click their way to checkout. A/B testing helps put those in perspective to achieve the best results.

With more than ten years of experience in the e-commerce industry and designing online storefronts, we at 3Dcart have a list of “dos and don’ts” when designing web stores that has increased our merchants profits.

Here are ten tips on how you can turn visitors into customers and improve your conversion rates by employing simple design techniques.

1. Make sure your shopping cart is visible

If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered.

Therefore, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer’s cart and other relevant check-out information.

Having checkout data visible and readily available also helps ease the transition from shopping to checkout. No matter where the customer finishes shopping, it’s important to have a quick link back to the checkout page.

It isn’t enough to simply have shopping cart information somewhere on the page, however. Make it pop so it’s easier to find. Contrasting colors from the color scheme on the rest of the page is a good way to help the cart stand out. Leer más “10 Ecommerce Design Tips for Increasing Conversions”

Implementing Ecommerce: What You Need To Know

Shopping online has evolved greatly over the past 10 years. Think back to the early to mid 90’s and many people were still too scared to make the leap to online shopping – mostly due to security issues. Now millions of people shop online every day, buying anything from a book to a car. It seems if you need it, you can find it online.

Implementing Ecommerce: What You Need To Know

As a web designer it is a great idea to know the ins and outs of ecommerce and how to set up a great site that is easy to navigate and easy to make a purchase. From shopping cart options, to the best navigational set up, it takes a lot to build these types of sites.


Shopping online has evolved greatly over the past 10 years. Think back to the early to mid 90’s and many people were still too scared to make the leap to online shopping – mostly due to security issues. Now millions of people shop online every day, buying anything from a book to a car. It seems if you need it, you can find it online.

Implementing Ecommerce: What You Need To Know

As a web designer it is a great idea to know the ins and outs of ecommerce and how to set up a great site that is easy to navigate and easy to make a purchase. From shopping cart options, to the best navigational set up, it takes a lot to build these types of sites. Leer más “Implementing Ecommerce: What You Need To Know”