Forbes Names 10 IAB Members to Its List of Most Promising Companies in America // Via iab.net


Forbes just released its second annual list of America’s Most Promising Companies and technology is an overall theme this year.The world is clearly being dominated by more tech and digital companies. No surprise, then, that the IAB had two members in the top 10, seven in the top 50, and ten in the top 100.

By Jeff Fryer (@jfryer2000)

Their list also clearly demonstrates the link between digital, innovation, and the economic contribution of the ad-supported Internet on the U.S. economy – confirming a study which we released last October with the Harvard Business School.

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Please join us in congratulating Rocket Fuel (#4), OpenX (#7), AdRoll (#30), ShareThis (#35), Mixpo (#39), Rubicon Project (#40), BlueKai (#50), Bizo (#62), LocalResponse (#67), and Media6Degrees (#71). We’d like to recognize each of them as a testament to the energy of American entrepreneurship and the role that it plays in driving innovation and the U.S. economy forward. 

It’s also a wonderful reminder of the impact and leadership our membership has each day. We salute you! See the full Forbes

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How to Spot a Tumblr User


by Ethan Bloch | http://www.flowtown.com
Tumblr-Users-1

Read more: http://www.flowtown.com/blog/how-to-spot-a-tumblr-user#ixzz1mvwPaGHq

ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half

When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis, which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach.

The company shared some data with me about the biggest sharing services across its network, which reaches 400 million people a month. Facebook is No. 1, accounting for 45 percent of all shared content. Email is No. 2 with 34 percent, and Twitter is No. 3 with 12 percent. Combined, Twitter and Facebook now account for 57 percent of all shared links, which is up 6 percentage points since last February. Email, meanwhile, has dropped by 7 percentage points in the same time period. So a share shift in social sharing is definitely occurring.



by Erick Schonfeld on Aug 26, 2010

When it comes to measuring how content is shared across the Web, the approaches we use today are still pretty primitive. People count how many times a link is shared on Facebook or retweeted on Twitter, but nobody really knows what percentage of those links are clicked on to drive traffic back to the original sites. ShareThis, which offers an all-in-one share button across tens of thousands of sites, is trying to address this issue with new metrics across its network that measure not only how many times a link is shared, but also how many times people act on that and click back to the article or Webpage. It calls this new metric Social Reach.

The company shared some data with me about the biggest sharing services across its network, which reaches 400 million people a month. Facebook is No. 1, accounting for 45 percent of all shared content. Email is No. 2 with 34 percent, and Twitter is No. 3 with 12 percent. Combined, Twitter and Facebook now account for 57 percent of all shared links, which is up 6 percentage points since last February. Email, meanwhile, has dropped by 7 percentage points in the same time period. So a share shift in social sharing is definitely occurring. Leer más “ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half”

La evolución del marketing en Facebook

Imagina tener la posibilidad de llegar a actuales y potenciales clientes a través de la red social más importante del mundo, con cerca de 400 mil millones de usuarios y sumando.

Esa es la propuesta que realizan los creadores de Facebook a las marcas, un ofrecimiento que tuvo raíces de urgencia para mejorar las cifras económicas de una mina de oro que no encontraba aún una vía de explotación verdaderamente rentable.

La red social busca ser una alternativa para aquellas empresas que todavía creen que las opciones de mercadotecnia y publicidad se circunscriben a los medios masivos como radio, televisión, periódicos y revistas e incluso a Internet, pero que también lo asocian a los medios tradicionales, es decir, páginas web de diarios y revistas.


La evolución del marketing en Facebook

Imagina tener la posibilidad de llegar a actuales y potenciales clientes a través de la red social más importante del mundo, con cerca de 400 mil millones de usuarios y sumando.

Esa es la propuesta que realizan los creadores de Facebook a las marcas, un ofrecimiento que tuvo raíces de urgencia para mejorar las cifras económicas de una mina de oro que no encontraba aún una vía de explotación verdaderamente rentable.

La red social busca ser una alternativa para aquellas empresas que todavía creen que las opciones de mercadotecnia y publicidad se circunscriben a los medios masivos como radio, televisión, periódicos y revistas e incluso a Internet, pero que también lo asocian a los medios tradicionales, es decir, páginas web de diarios y revistas.
Leer más “La evolución del marketing en Facebook”