Gripe aviar en China – gracias @elmundosalud


La Comisión Nacional de Salud y Planificación Familiar de China (NHFPC) ha confirmado este lunes otros cuatro casos de gripe aviar, lo que eleva a 24 el número de contagiados por el virus H7N9, mientras que el balance de fallecidos se encuentra en siete personas.

Shangai es la ciudad más afectada por el brote de gripe aviar, ya que, del total de casos, 11 se han detectado allí, cinco de los cuales han acabado en muerte.

Del resto, ocho han sido localizados en Jiangsu, tres en Zhejiang –incluidos dos fallecimientos– y dos en Anhui, según ha informado la agencia de noticias Xinhua.

El Gobierno chino ha informado de que los análisis clínicos han reveladocoincidencias significativas entre el virus H7N9 que ha desatado el brote y las muestras recogidas de las palomas que estaban a la venta en un mercado avícola del distrito de Songjiang, en Shangai.

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Nadar en el cielo

Parte de la piscina cubierta, que se posa encima del hotel de 24 hoteles, sobresale del edificio principal y está suspendida en el aire a 100 metros de altura. Su piso está hecho de vidrio fortalecido.
Esto les da a los huéspedes la sensación delirante de nadar en el cielo; pueden ver la calle abajo mientras que los peatones en Xiuyan Lu pueden ver a los bañistas arriba.
“Sentí como si nadara en el cielo. También pude disfrutar de un bello paisaje de Pudong desde aquí… fue algo genial y maravilloso”, le dijo un huésped a CCTV.
“Quisimos proporcionarles a los huéspedes una experiencia única en la piscina, y dejarles sentir que están de vacaciones incluso en medio de una ciudad bulliciosa”, dijo un representante del grupo InterContinental Hotels, compañía matriz de Holiday Inn.
Cuando no están nadando, los huéspedes pueden disfrutar del paisaje urbano de Pudong hasta el distrito financiero de Lujiazui en el lounge de la piscina.
La primera de su tipo en China Continuar leyendo «Nadar en el cielo»

Top 50 Ranking of China’s Business Leaders Exposes Common Myths

by Xiaowei Rose Luo, Morten T. Hansen, Herminia Ibarra, and Urs Peyer  |

«A general who fears to unsheathe his sword is not a good general,» says Mr. Li Jiaxiang, Chairman of Air China from 2004 to 2008 and the #1 performing corporate leader in China according to our new ranking (just published in the Harvard Business Review China and the centerpiece for the magazine’s launch events in Beijing and Shanghai). Under his leadership, the company’s total shareholder return outperformed its industry peers by 1,022%, corresponding to a compound annual return above the industry average of 129%, with a corresponding market capitalization increase of CNY 237 bn (USD 36.7 bn). A former general in the China Air Force, Mr. Li put into practice leadership skills he honed in his military career.

Though ours is not the first ranking of Chinese business leaders, it is the first ever such ranking to rely on objective long-term stock market performance. Continuar leyendo «Top 50 Ranking of China’s Business Leaders Exposes Common Myths»

In case you missed them, see which articles have been most popular with our readers in the first quarter of this year.

McKinsey Quarterly

Read them today and join the conversation.

How leaders kill meaning at work art 1. GOVERNANCE
How leaders kill meaning at work
Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways.
The executive's guide to better listening art 2. GOVERNANCE
The executive’s guide to better listening
Strong listening skills can make a critical difference in the performance of senior executives, but few are able to cultivate them. Here’s how.
A CEO's guide to innovation in China 3. STRATEGY
A CEO’s guide to innovation in China
Dynamic domestic players and focused multinationals are helping China churn out a growing number of innovative products and services. Intensifying competition lies ahead; here’s a road map for navigating it.

Continuar leyendo «In case you missed them, see which articles have been most popular with our readers in the first quarter of this year.»

PepsiCo hands US$27m media duties to PHD in Australia

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. [Más…]

Bellamy Hayden remains the media strategist for all PepsiCo brands.

OMD Shanghai won PepsiCo’s media business reportedly worth US$220 million in China towards the end of last year. OMD beat incumbent Mindshare after MEC withdrew during the last round of the pitch.

Image via Wikipedia

SYDNEY – PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, following a pitch that reportedly also involved Mindshare.

PHD scoops PepsiCo’s media business in Australia.

The business is reportedly worth US$27 million.

The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith’s, Doritos, Red Rock Deli, Grain Waves and Sekata.

The appointment, which ousts incumbent Eighty K’s, sees the OMG agency take charge of the media planning and buying for PepsiCo’s brand portfolio from 1 September. Continuar leyendo «PepsiCo hands US$27m media duties to PHD in Australia»

3 Valuable Infographics For Marketers In China

National emblem of the People's Republic of China
Image via Wikipedia

As of 2008, there are about 1.4 billion people in China; that’s about one in five persons living on the face of the Earth. In Shanghai alone, there are more than 17 million people – that’s more than those that live in the U.S. cities of New York, Los Angeles and Chicago combined. On top of being the most populous country in the world, they also boast the third largest economy in the world after the United States and Japan with a normal GDP of US$4.91 trillion in 2009.

From the looks of it, their global dominance is inevitable if not for a few problems that are still unresolved. For example, their environment is seriously polluted which in turn threatens their food production. On top of that, social unrest is the toughest problem that’s still unresolved; 400% income gap between urban Chinese and those residing in the countryside anyone?

Here are 3 infographics showing the different aspects of China for potential marketers that wish to expand or start their business there.

The Numbers Behind China

the numbers of china Continuar leyendo «3 Valuable Infographics For Marketers In China»

5 things you need to know about Shanghai Expo marketing


This article is republished with express permission of Media Asia, which originally published it on April 1, 2010.

Debby Cheung, group managing director of Ogilvy Public Relations Worldwide/China, shares her insight on the highly anticipated, six month extravaganza known as World Expo 2010 Shanghai, and gives advice on how marketers can make the most of this monumental opportunity.

1. Bring your A game.

192 countries and 50 organisations will take part in the Shanghai Expo – not to mention the brands that will jockey for position with guerilla marketing. Competition for media and consumer attention will be fierce, and the battle will play out both on the ground and online. All involved in the Expo will be scrambling to reach out to consumers to reinforce the faces and personalities of their brands. To be heard, brands will need to pull out all the stops and create bold, determined, decisive and cross-discipline strategies. There will be no room for the faint or half-hearted.

2. Prolong the hype.

The Olympics comprise of 16 days of intense and enthusiastic campaigns that are more easily sustained due to the short duration of the event; but Expo is a whole different animal. This event spans six months, making sustained hype key to the success of campaigns. Without recurring, innovative and ever-changing infusions of activities, campaigns will get lost in the crowd.

3. Non-sponsors get on the bus by thinking green.

The theme, ‘Better City, Better Life’ means that anything sustainable and environmentally friendly is your ticket to an association with the Expo. Sponsors are not the only ones who can leverage this event – all brands should be thinking green to piggyback on the Expo theme. Moreover, the Shanghai government, Expo and organisations will continually look for new partnership opportunities so non-sponsors will have plenty of chances to take part. With 20,000 events in Shanghai, both on and off the Expo site, opportunities to contribute to the green theme are endless.

4. Think beyond Shanghai.

This Expo is expected to generate the largest number of visitors in the history of the event, and only 5 per cent of them will be from outside China. Domestic visitors are estimated at 70 million, with 75 per cent of them coming from second and third tier cities. As Shanghai is simply not equipped to accommodate so many visitors, the government has already secured the support of surrounding cities to help accommodate the overflow. As a result, effective marketing campaign strategies need to think beyond the borders of the already overcrowded and extraordinarily competitive Shanghai market.

5. Expo goes mobile.

3G and the connectivity of Blackberry phones and mobile devices mean visitors will be constantly on the lookout for the best and most interesting places to go and both positive and negative reports will travel at the speed of light. When mapping out Expo strategies, marketers need to capitalise on these channels and not shy away from them. The sheer size of the Expo will make targeting the right audience with traditional marketing a challenge, but mobile and online strategies will level the playing field.

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Unilever Puts in Face Time With the Chinese Consumer

Ad Age Tags Along With Greater China Chairman Alan Jope as He Examines the Aspirations, Buying Habits of a Middle-Class Family

Posted by Normandy Madden

SHANGHAI ( — Alan Jope’s schedule last week illustrates the importance of the Chinese market for multinationals in almost every industry.

ON-THE-SPOT ADJUSTMENTS: After Alan Jope learned that Zu Quingrong  couldn't understand the entire Omo range of laundry products, he told  staff to ramp up improved packaging designs.
ON-THE-SPOT ADJUSTMENTS: After Alan Jope learned that Zu Quingrong couldn’t understand the entire Omo range of laundry products, he told staff to ramp up improved packaging designs.

Unilever’s chairman for Greater China had dinner dates in Shanghai with Fortune 500 CEOs including Omnicom Group CEO John Wren and a visiting U.K. government minister.

But the meeting on his agenda most likely to help Unilever achieve its 20% revenue-growth goal this year was not with an elite power broker. It was an afternoon he spent hanging out with Zu Qingrong, a 41-year-old woman from Dalian, a city in northeast China.

Ms. Zu is one of dozens of Chinese men and women who have allowed Mr. Jope into their homes since he moved to China in April 2009.

An outgoing, curious Scotsman, Mr. Jope pries into their daily lives, asking about hygiene practices, internet-surfing habits, finances and child-care philosophies, along with fears and dreams. And, of course, he asks how and where they consume food and personal-care products. Sometimes the conversation even turns to topics such as political beliefs and extramarital affairs — nothing is off-limits. After these visits, Mr. Jope will tell managers to switch dollars to online advertising, tweak packaging or the like.

On the ground
To show just how valuable these first-hand encounters are for China’s second-biggest advertiser after Procter & Gamble, Mr. Jope invited Advertising Age to tag along on his visit to Ms. Zu’s home. We were joined by Unilever Senior Brand Manager Subrina Liu and Kitty Lun, chairman-CEO, China at Lowe Worldwide, which handles creative for brands such as Omo detergent and Lux.

«It’s easy to distance ourselves from consumers in this ivory tower,» said Mr. Jope, with a sweeping gesture toward Unilever’s modern and airy 22,000 square-meter regional headquarters in Shanghai, with an even bigger R&D center across the street.

«I try to do some sort of consumer connect monthly, usually in combination with a market visit to a customer or retail check outside Shanghai,» he said. That’s a routine he’s followed since joining Unilever in 1985. He’s been inside hundreds of homes in developed nations including the U.S., U.K., France and Germany, and in emerging markets such as Brazil, Russia, South Africa, Mexico, Colombia and Senegal. He once spent 24 hours with a Muslim family living outside Jakarta, Indonesia.

Today’s session is with a bubbly middle-class woman who lives in Shanghai with her husband, an engineer for Philips, and their 8-year-old daughter.

The lively and self-confident daughter of a Chinese navy captain and a doctor, Ms. Zu works as a freelance consultant advising parents about overseas study options for their children. She has never left China but craves the opportunity to travel abroad and insists on conversing with Mr. Jope in English «to practice.»

Comfortable life
The Zu household’s monthly income of $2,200 is high but not uncommon for a tier-one city like Shanghai, where incomes are steadily rising, making it easier for consumers to afford international brands such as Lux shampoo and Walls ice cream.

The Zus can’t afford a car «yet,» but their lifestyle is comfortable. They have three computers — a laptop for each parent and a desktop for their daughter — as well as satellite TV and wireless internet access. Her husband has a Nokia E71 smartphone while Ms. Zu has two phones, including a Sony Ericsson.

Ms. Zu goes online for e-mail, Skype calls to overseas friends, and news and beauty tips on, China’s biggest site. She chats with other moms on online bulletin boards. She’s afraid to shop online, so a work colleague organizes her purchases on Alibaba’s site — mainly food, clothing and cosmetic brands from Dalian.

She uses, Tencent’s popular instant-messaging platform, to organize weekend dinners and soccer games with old friends from Dalian who also live in Shanghai. Her husband, meanwhile, spends hours online each evening playing games and downloading music.

Heavy use of digital media is common across China, a discovery Mr. Jope made during his very first home visit last spring. He immediately instructed every division head in China to devote at least 10% of their media budgets to online media. Continuar leyendo «Unilever Puts in Face Time With the Chinese Consumer»


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