Ahorrar vs. Desinvertir

Las palabras son tan maleables como las ideas. Demagogia, eufemismos, en fin, verdades a medias. Un año más, la Administración General del Estado anunció recientemente una reducción de su inversión publicitaria en casi un 40%. El objetivo es ahorrar.

Alfredo Pérez Rubalcaba nos lo explica para que lo entendamos bien. Se van a mantener las campañas de publicidad “imprescindibles” pero habrá que llevarlas a cabo de forma “más barata, como corresponde con la austeridad que predican los Presupuesto Generales del Estado para 2011. De hecho, estas campañas se difundirán mayoritariamente en prensa, internet, radio y televisión, por ese orden.

No me cabe ninguna duda de la importancia del ahorro en ésta y cualquier otra coyuntura. Valoro profundamente la voluntad de nuestro Gobierno de controlar el gasto y controlar el despilfarro si realmente es eso lo que se consigue. Pero, la rentablemente, bajo la palabra ahorro, a menudo, leo desinversión, que es lo menos acertado para salir de una recesión, máxime si ésta se agrava por la bajada del consumo.

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Fernando Ocaña
http://www.marketingcomunidad.com/ahorrar-vs-desinvertir.html

Las palabras son tan maleables como las ideas. Demagogia, eufemismos, en fin, verdades a medias. Un año más, la Administración General del Estado anunció recientemente una reducción de su inversión publicitaria en casi un 40%. El objetivo es ahorrar.

Alfredo Pérez Rubalcaba nos lo explica para que lo entendamos bien. Se van a mantener las campañas de publicidad “imprescindibles” pero habrá que llevarlas a cabo de forma “más barata, como corresponde con la austeridad que predican los Presupuesto Generales del Estado para 2011. De hecho, estas campañas se difundirán mayoritariamente en prensa, internet, radio y televisión, por ese orden.

No me cabe ninguna duda de la importancia del ahorro en ésta y cualquier otra coyuntura. Valoro profundamente la voluntad de nuestro Gobierno de controlar el gasto y controlar el despilfarro si realmente es eso lo que se consigue. Pero, la rentablemente, bajo la palabra ahorro, a menudo, leo desinversión, que es lo menos acertado para salir de una recesión, máxime si ésta se agrava por la bajada del consumo. Leer más “Ahorrar vs. Desinvertir”

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Let’s roll.
Sin #1: Pride

Pride is defined as having an excessively high opinion of oneself. You must remember someone from your school days who had an extremely high sense of their personal appearance or abilities. That’s pride at work. On the Web, this sin will help you sell your product. Every website visitor wants to be associated with a successful service that other people might find impressive.

People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” In all these examples, people are proud of their achievements and the website helps them show their pride. Here are examples of this first sin in action:

Showing off your customers. People want to use tools that big brands use. SEOmoz does a great job of fronting up the logos of famous companies that pay for their tools, with a simple call to action prompting you to be as successful as these top brands. This entices users to try this tool: “I want to use something big brands use.”



Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Let’s roll.

Sin #1: Pride

Pride is defined as having an excessively high opinion of oneself. You must remember someone from your school days who had an extremely high sense of their personal appearance or abilities. That’s pride at work. On the Web, this sin will help you sell your product. Every website visitor wants to be associated with a successful service that other people might find impressive.

People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” In all these examples, people are proud of their achievements and the website helps them show their pride. Here are examples of this first sin in action:

Showing off your customers. People want to use tools that big brands use. SEOmoz does a great job of fronting up the logos of famous companies that pay for their tools, with a simple call to action prompting you to be as successful as these top brands. This entices users to try this tool: “I want to use something big brands use.” Leer más “How To Use the “Seven Deadly Sins” to Turn Visitors into Customers”

The Seven Deadly Sins of Design

In this article, we’ll look at some of the worst offenses committed in design and how to avoid them. When your design project is judged, will you be held accountable for any of these sins?

A design project requires preparation. There are protocols to follow, theories to consider, briefs to dissect and, as we’ll see, sins to avoid!

In any design project, pitfalls are to be expected. These pitfalls can impede progress or even derail the project. Most experienced designers are able to avoid them by recognizing the warning signs.

The following seven deadly sins of design have their warning signs, too. They are worse than your average pitfall, though, because they can kill your design if you are not vigilant. So, stay on the straight and narrow and beware the traps on either side of the path.


thumbhttp://www.webdesignerdepot.com/2010/11/the-seven-deadly-sins-of-design/

In this article, we’ll look at some of the worst offenses committed in design and how to avoid them. When your design project is judged, will you be held accountable for any of these sins?

A design project requires preparation. There are protocols to follow, theories to consider, briefs to dissect and, as we’ll see, sins to avoid!

In any design project, pitfalls are to be expected. These pitfalls can impede progress or even derail the project. Most experienced designers are able to avoid them by recognizing the warning signs.

The following seven deadly sins of design have their warning signs, too. They are worse than your average pitfall, though, because they can kill your design if you are not vigilant. So, stay on the straight and narrow and beware the traps on either side of the path.

The Designer and the Seven Deadly Sins

The temptation might be great, but we can all rise above the temptations and avoid committing these sins. Knowledge is power, we hope that this article will shed some light on the sins designers often succumb to and be able to wise up and put a stop to making the same mistakes again.
7 Deadly Sins – A Designer’s Frailty at Its Worst

Welcome to the world of human frailty at its worst – the 7 Deadly Sins.

Sin creates [an inclination] to sin; it engenders vice by repetition of the same acts. This results in perverse inclinations which cloud conscience and corrupt the concrete judgment of good and evil. Thus sin tends to reproduce itself and reinforce itself, but it cannot destroy the moral sense at its root.


To err is human. No one is free from committing sin. The best we can do is to do our utmost to control ourselves from committing the same sins over and over again. There is no shame is making mistakes, only shame in repeating those same mistakes knowingly.

We are all susceptible to temptation and today’s article will take a look at the 7 deadly sins that designers are most likely to commit.

Deadly Sins
Image credit: rosiehardy

The temptation might be great, but we can all rise above the temptations and avoid committing these sins. Knowledge is power, we hope that this article will shed some light on the sins designers often succumb to and be able to wise up and put a stop to making the same mistakes again.

7 Deadly Sins – A Designer’s Frailty at Its Worst

Welcome to the world of human frailty at its worst – the 7 Deadly Sins.

Sin creates [an inclination] to sin; it engenders vice by repetition of the same acts. This results in perverse inclinations which cloud conscience and corrupt the concrete judgment of good and evil. Thus sin tends to reproduce itself and reinforce itself, but it cannot destroy the moral sense at its root. Leer más “The Designer and the Seven Deadly Sins”

7 Deadly Sins Represented with Web Design Colors


by Nick Burd

7 Deadly Sins Represented with Web Design Colors

The Seven Deadly Sins represents vices and tendencies that were believed to be misdeeds in early Christian religion.

The sins are as follows: envy, pride, wrath, sloth, lust, greed, gluttony.

Each sin is said to be represented by a colour. For example, envy is best represented by the colour green, which — in many cultures — is also the symbolic color of money. Leer más “7 Deadly Sins Represented with Web Design Colors”