When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?
This is when you’ll want to think hard about your freelancing business’ name and identity.
You have two choices: either use your personal name or come up with a “formal” business name.
Either one has advantages and disadvantages, which you’ll see below.
Using Your Personal Name: Pros and Cons
Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.
In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)
If you’re just starting out and don’t have the resources to formally register a business name, or are not sure if you’re into freelancing for the long haul, this may be the best option for you. (However, if you have a common name, it’s a good idea to register your personal name anyway, to avoid duplication.)
On the other hand, using your personal name as your business name does have its disadvantages too.
For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.
Secondly, it may be much harder to sell your business later. Investors in general would be unwilling to purchase an existing business that’s tied too much to a specific person–unless you become rich and famous, of course.
It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.
Finally, in some countries, markets, and cultures, your name may be inappropriate to use. For example, if it is difficult to pronounce, spell or remember, then you’d be harming your business by using your personal name. This can be a big issue if you want to work with clients in different countries and cultures.
http://freelancefolder.com/branding-your-freelancing-business-personal-name-vs-business-name/
When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?
This is when you’ll want to think hard about your freelancing business’ name and identity.
You have two choices: either use your personal name or come up with a “formal” business name.
Either one has advantages and disadvantages, which you’ll see below.
Using Your Personal Name: Pros and Cons
Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.
In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)
If you’re just starting out and don’t have the resources to formally register a business name, or are not sure if you’re into freelancing for the long haul, this may be the best option for you. (However, if you have a common name, it’s a good idea to register your personal name anyway, to avoid duplication.)
On the other hand, using your personal name as your business name does have its disadvantages too.
For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.
Secondly, it may be much harder to sell your business later. Investors in general would be unwilling to purchase an existing business that’s tied too much to a specific person–unless you become rich and famous, of course.
It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.
Finally, in some countries, markets, and cultures, your name may be inappropriate to use. For example, if it is difficult to pronounce, spell or remember, then you’d be harming your business by using your personal name. This can be a big issue if you want to work with clients in different countries and cultures. Leer más “Branding Your Freelancing Business: Personal Name vs Business Name”
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