Another 5 Points of Landing Page Relevancy | ioninteractive.com

ioninteractive.com

Over the next few weeks, I will be taking you through the 5 dimensions of conversion-oriented landing experiences, showcasing some examples of pages that are Relevant, Engaging,Authoritative, Directional and that Yield Optimal. In the final post, I’ll give a checklist for conducting your own R.E.A.D.Y review. So, let’s get started with the first dimension — Relevancy.

A relevant landing experience makes sure visitors’ expectations are met, by fulfilling on its pre-click promise. How do you know if your page is relevant? Start by reviewing your ad, then use the five points of relevancy to gauge your effectiveness.

1. Fulfills Promises
2. Targeted & Specific
3. Design Matched
4. Visually Appealing
5. Speaks the Audience’s Language

COMPLETE STORY

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SOCIAL MEDIA | PR Daily Staff

The finalists in our Digital PR & Social Media Awards 2012We’re delighted to announce the top entrants in PR Daily’s first-ever PR & Social Media Awards.

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4 trends affecting PR departmentsThe shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.

Linkedin acaba de introducir una serie de novedades en los perfiles de empresa

Algunos trucos para promocionar tu empresa a través de Linkedin

por Equipo Social Media | El Blog de bancopopular-e.com

Linkedin es una herramienta profesional muy importante. En este mismo blog ya hemos contado varios trucos para sacarle el mejor provecho como usuario: formando grupos, buscando nuevos contactos, siendo siempre activo, diferenciándose de los demás… En esta ocasión, los consejos son para las empresas. Hay dos objetivos esenciales en la presencia de una empresa en Linkedin: el marketing/posicionamiento de marca y el reclutamiento/gestión de recursos humanos. Pero en cualquier caso, no deja de ser una herramienta de contactos profesionales, no…

Las estrategias en social media no funcionan

by Tristán Elósegui
“Yo lo que quiero es vender”
http://tristanelosegui.com

Esto es lo que buscan todas las empresas con sus estrategias en social media. Desde las agencias les hablamos engagement, de contenido, etc., pero en definitiva lo que, evidentemente, busca una empresa es vender algo, y por supuesto, que la acción que lo consiga sea rentable en si misma.

Esta es la realidad. Esto lo dicen las empresas que están más centradas en el negocio, el resto todavía está buscando acumular fans, pero esto sería tema para otro post.

Por este motivo se produce un choque entre el “discurso” de la agencia y el objetivo/necesidad de la empresa. Con esta diferencia de enfoque encima de la mesa, cuando lanzamos las estrategias, nos encontramos con comentarios del tipo: “esto no funciona”, “el retorno es negativo”, etc.

¿Qué ocurre?

Las empresas no entienden como funciona internet

Las estrategias online siguen un proceso, determinado por como se “acerca” un cliente a una marca. Tanto en social media, como en estrategia online en general. El usuario empieza en ser consciente de la existencia de la marca o del producto/servicio, y termina (si lo hemos hecho bien) siendo fan de la marca.

Las empresas deben ir conquistando cada una de las fases. (…) Continuar leyendo «Las estrategias en social media no funcionan»

landerapp – Crea una Landing Page profesional sin saber programar ni diseñar

Con ella podemos diseñar páginas de presentación usando plantillas, crear formularios, integrar todas las redes sociales y sistemas de CRM, y, a mi ver lo más importante: realizar tests A/B para determinar cuál de los diseños elegidos es el más efectivo.

La versión gratuita permite hasta 500 visitas al mes, aunque podéis usar el código LanderTW183 para obtener un 80% de descuento, teniendo una validez de 6 meses y pudiendo ser usado hasta en 100 cuentas (es aplicable hasta el 31/05/2012).

Una excelente alternativa al conocido unbounce.com

Juan Diego Polo | wwwhatsnew.com

Tener una página de presentación de un proyecto aún no abierto es extremadamente importante en una realidad en la que los usuarios beta son fundamentales para obtener un feedback en el momento adecuado: antes del lanzamiento general.

Actualmente existen varias soluciones que permiten tener una Landing Page en pocos minutos, aunque pocas de ellas permiten la flexibilidad y personalización de esta herramienta que nos presentan hoy: landerapp.com Continuar leyendo «landerapp – Crea una Landing Page profesional sin saber programar ni diseñar»

Restaugr.am, inspiración culinaria a lo Instagram

Al lado de cada fotografía aparece el nombre y la imagen del usuario responsable de la pequeña pieza artística, y el objetivo del sitio web es reunir el máximo de imágenes posibles que tengan que ver con el mundo del arte culinario (realmente se pueden encontrar fotografías espectaculares).

http://wwwhatsnew.com

Restaugram es un sitio web basado en Instagram en el que podemos encontrar cientos de fotografías relacionadas con el mundo de la cocina, los restaurantes, y la temática culinaria en general.

Cuenta con un buscador de palabras clave en el que, poniendo prácticamente cualquier cosa que se nos venga a la cabeza relacionada con el tema (he probado con coffee, coke, pizza y drink) se nos desplegarán todas las fotografías que tengan algo que ver con la palabra, tanto descriptiva como conceptualmente. Continuar leyendo «Restaugr.am, inspiración culinaria a lo Instagram»

Ensuring Your Articles are Original and Informative

What this means:

1. Is my article informative?

Each article should increase the overall knowledge of your reader. It could be informative (i.e. sharing information) and/or instructive (i.e. sharing a process). Articles that appear to be diaries or journals which have little analysis or commentary aren’t considered informative. When writing, simply ask yourself, “What will my reader walk away with having read this article?” If nothing comes to mind, start over. Don’t cheat yourself out of the credibility an article can bring you. Deliver the goods and share your knowledge. Your readers will reciprocate.

Keep in mind the minimum word requirement of 250 words. If you are including sourced content (maximum of five sentences) they are not included in the word count on review. Original language does not come from sourcing. Sources may enhance the clarity of the article but it doesn’t mean it’s all that is needed. Readers want to hear from YOU.
2. Do you have 100% exclusive rights to the content?

You must own the content. If you hired a ghostwriter, you still need to own the content.Rehashing someone’s work not only destroys your credibility as an author in your niche, it will get your account banned. Be true to your works and increase your presence in your market by delivering fresh unique content that only you own.
3. Is the material based on my own unique perspective?

Each article needs to present a new viewpoint. If it’s just a rewritten or reworked version of a previous article you’ve already submitted, the content isn’t original, it’s derivative.

We take a hard stance on this and compare your new submissions to articles already published. If you are not delivering anything new and/or your articles appear spun they won’t be accepted. Chances are, continued submission of this type will result in an account action. We want your articles to be associated with the best as should you. Your hard work in delivering unique content will pay off.
4. How much of my content is quoted directly from another source?

We accept articles with a limited amount of quoted text from another source. For example, an introductory quote can be a good attention-getter, but any article with more than five lines of quoted material will not be accepted.

http://blog.ezinearticles.com/2011/02/original-and-informative.html

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A while back, we shared a video series called the Top 10 Reasons for Article Rejection. It covered the top 10 reasons why articles are rejected.

In that video series, our goal was to identify the most common reasons why articles aren’t accepted into the EzineArticles database and how to avoid making those errors yourself.

As with any “Top 10″ list, there has to be a #11 that didn’t quite make the cut. With that said, we dedicated this post to that very rejection: Lack of Original or Informative Content. We did this for a couple of reasons, one being that the rejection is far more common today than it was in the past and if I have to venture a guess, it is running very close to those on the list and secondly, I believe it warrants discussion as we receive many questions on these rejections and we’ll share them with you throughout this post for you all to learn from.

An excerpt from our Editorial Guidelines state, your articles “… must be informative and share your own exclusive and original content. Include tips, strategies, techniques, case-studies, analysis, opinions and commentary in your articles. We do not accept articles that contain more than 5 lines of quoted or sourced material.” Continuar leyendo «Ensuring Your Articles are Original and Informative»

Understanding the Laws of the Digital Jungle

Figure 1: The Internet isn’t free from the law, so beware if you break it!

Below we shall cover very briefly the types of laws that can affect you and the reasons why you need to know about it. Because law is a complicated subject you’re going to need to research the subject further and if you feel confused or worried about anything, get some proper advice from someone who’s well versed in Internet law. Hopefully the recognition of the below will give you the knowledge you need to get started and perhaps save you a lot of potential hassle in the future!
Intellectual Property

Of the many areas of law which affect the field of web design and development, arguably the most prominent is intellectual property. In essence, this covers things like copyright, trademarks, patents, cyber squatting (domain disputes) and to a lesser extent, issues such as plagiarism. As a designer or developer, you need to be aware of intellectual property because it governs what you are legally allowed to use in terms of other peoples content and even what denotes fair use in your work.

http://www.onextrapixel.com/2010/12/09/understanding-the-laws-of-the-digital-jungle/

While the subjects of design and development are things we regularly enjoy talking about, the issue of how law affects us as professionals doesn’t get nearly as much attention as it should do. While the web may be a place of free speech, diversity and competition there are a few constant issues which designers and developers alike need to be aware of if only to not do anything which might put them into a dispute. The aim of this article is to simply highlight the issues you may encounter.

Understanding the Laws of the Digital Jungle
Image credit: Maciek Lesniak

Note: For the point of this piece it’s essential that I provide a disclaimer saying that I am not a lawyer or legal professional. I am simply a freelancer offering their insights and nothing I say is to be taken “as-is”. If you do have an issue, I urge you to seek assistance from a qualified legal professional. Continuar leyendo «Understanding the Laws of the Digital Jungle»

Branding Your Freelancing Business: Personal Name vs Business Name

When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?

This is when you’ll want to think hard about your freelancing business’ name and identity.

You have two choices: either use your personal name or come up with a “formal” business name.

Either one has advantages and disadvantages, which you’ll see below.

Using Your Personal Name: Pros and Cons

Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.

In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)

If you’re just starting out and don’t have the resources to formally register a business name, or are not sure if you’re into freelancing for the long haul, this may be the best option for you. (However, if you have a common name, it’s a good idea to register your personal name anyway, to avoid duplication.)

On the other hand, using your personal name as your business name does have its disadvantages too.

For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.

Secondly, it may be much harder to sell your business later. Investors in general would be unwilling to purchase an existing business that’s tied too much to a specific person–unless you become rich and famous, of course.

It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.

Finally, in some countries, markets, and cultures, your name may be inappropriate to use. For example, if it is difficult to pronounce, spell or remember, then you’d be harming your business by using your personal name. This can be a big issue if you want to work with clients in different countries and cultures.

http://freelancefolder.com/branding-your-freelancing-business-personal-name-vs-business-name/

When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?

This is when you’ll want to think hard about your freelancing business’ name and identity.

You have two choices: either use your personal name or come up with a “formal” business name.

Either one has advantages and disadvantages, which you’ll see below.

Using Your Personal Name: Pros and Cons

Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.

In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)

On the other hand, using your personal name as your business name does have its disadvantages too.

For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.

It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.

A Guide to Choosing an Internet Based Fax Service [shortlisted the top 5 services]

Although most people have switched to email, there are those rare occasions when you have to send signed documents with your written signature and a fax just seems like an appropriate solution then.

You don’t need a dedicated fax machine any more as there are quite a few good web based services, both paid and free, that let you send and receive faxes using your computer itself without requiring any extra hardware. You don’t need a “fax modem” or even your traditional landline phone to send a fax via the computer.

How Internet Faxing Works?

Most online fax services work in a similar way. They give you a dedicated fax number and any fax message that’s sent to that number is forwarded to you as an email attachment. Alternatively, if you want to send a fax from your computer to another fax machine, you can send your document as an email attachment to the online fax service who in turn will forward it to the recipient’s fax machine.

send fax from computer Although most people have switched to email, there are those rare occasions when you have to send signed documents with your written signature and a fax just seems like an appropriate solution then.

How Internet Faxing Works?

What are social networks for? [Personalmente, he volcado]

So let’s try to get at least this thing really straight:

Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called «influentials» create, social networks are for all of the people who participate in the network.

Being a social creature means you spend your life in social networks; being part of a social network gives each individual a number of benefits – shared protection, shared resources and most importantly shared learning. Our ability to learn from each other (the appropriately-named Social Learning) is one of our all-too-mutual species’ most characteristic capabilties and the engine by which stuff gets pulled through populations (from technologies to health habits)

Been a bit quiet recently – partly because real world (family) concerns seem to have taken over a bit.

But also partly because have been feeling a bit bored by many of the discussions I trip over online.

In particular, there’s still a lot of silly stuff around social networks and social influence.

So let’s try to get at least this thing really straight:

Social networks are not channels for advertisers or for the adverts/memes you, your clients or any of your so-called «influentials» create, social networks are for all of the people who participate in the network.

Being a social creature means you spend your life in social networks; being part of a social network gives each individual a number of benefits – shared protection, shared resources and most importantly shared learning. Our ability to learn from each other (the appropriately-named Social Learning) is one of our all-too-mutual species‘ most characteristic capabilties and the engine by which stuff gets pulled through populations (from technologies to health habits) Continuar leyendo «What are social networks for? [Personalmente, he volcado]»

Ideas and IP are the new product

As my final sally into the intellectual capital topics introduced by Mary Adams in her book Intangible Capital I wanted to respond to one other question that Mary posed. She asked – what’s the relationship between innovation and intangible capital. My answer to that is to paraphrase Keynes by saying we’re all innovators in the long run.

In today’s economy every business is an idea business. Think about it carefully. Is there a business you can think of that isn’t constantly trying to improve its operations, cut costs, increase market share? From the most automated manufacturer to the firms that make a living spitting out ideas for other firms, every firm is in the idea business. It’s simply a matter of how the ideas are used. In many firms that would scoff at the concept that they are idea businesses, the focus of idea generation is on improving productivity and efficiency.

¿Revolución 2.0? ¡No gracias!

por Jorge Benedí

La Historia siempre nos ha enseñado, que las revoluciones como tales, nunca han surtido el efecto que de ellas se esperaba, suponiendo un punto de inflexión traumático para todas las sociedades que han sufrido alguna.

De hecho, la tendencia natural en las sociedades para asumir cambios importantes, ha sido siempre el hacerlo de forma lenta y segura, introduciendo dichos cambios poco a poco en su día a día. [Más…]

Lo mismo pasa con la revolución que de la Web 2.0 se espera. No va a suponer, ni supondrá, un cambio radical en la forma de hacer las cosas de un día para otro, sino que dicho cambio se asimilará poco a poco.

El Social Media, junto con un sinfín de tecnologías, ideas y evoluciones que de éstas se están produciendo, ha de ser absorbido y adaptado con todo lo que ya existe. De dicha adaptación, coexistencia y convergencia dependerá su éxito y recorrido.

por Jorge Benedí

La Historia siempre nos ha enseñado, que las revoluciones como tales, nunca han surtido el efecto que de ellas se esperaba, suponiendo un punto de inflexión traumático para todas las sociedades que han sufrido alguna.

Gmail phone calling tallies a million calls in 24 hours

Google’s intriguing new service that allows users to place phone calls directly from Gmail is apparently a hit. At least, it was intriguing enough to log more than a million calls in its first day.
The real question is how many of those were just «novelty» calls from people wanting to try out the new service, and how many of those initial users will be repeat users?

Rolled out earlier this week, Gmail was updated with a new feature that lets users use a headset or microphone to place phone calls to any number in the US and Canada for free. International calls are also available for a small per-minute fee.

Google‘s intriguing new service that allows users to place phone calls directly from Gmail is apparently a hit. At least, it was intriguing enough to log more than a million calls in its first day.
The real question is how many of those were just «novelty» calls from people wanting to try out the new service, and how many of those initial users will be repeat users?

HOW TO: Handle an Employee’s Controversial Online Behavior

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Even the best organizations make missteps. Whether it’s a product that doesn’t work correctly or an employee that makes an odd comment, let’s face it: Stuff just happens. In most situations, though, the most important factor is how the situation is handled. While no one wishes to deal with negativity, taking time to consider the various scenarios that could come up, as well as possible responses, can make businesses better equipped to handle matters of contention.

The spread of social media has made it impossible for employers to completely control their employees’ online presences. As it is, mistakes and missteps are bound to happen. In the case of handling a controversial or inappropriate comment made by an employee via social media or elsewhere online, there are certainly steps that employers can take to make the process smoother. For starters, organizations should be proactive and define the distinction between acceptable and inappropriate behavior, emphasizing the link between employee behavior and company image. As the old adage goes, “the best defense is a good offense.”

Sharlyn Lauby

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.