SafeFrame – thnxz @iab


The SafeFrame 1.0 technology is a managed API-enabled iframe that opens a line of communication between the publisher page content and the iframe-contained external content, such as ads. Because of this line of communication, content served into a SafeFrame is afforded data collection and rich interaction, such as ad expansion, that is unavailable in a standard iframe.

To avoid disruptive ad behavior and the potential security risks of serving ads inline with the page, publishers may choose to have ad content served into an iframe.

An iframe is a sort of mini HTML page within the publisher-hosted page. Using the iframe, ad content is sequestered within the boundaries of the iframe and unable to access any information about the page where it is served. Without access to page content, ad content within the iframe cannot expand, interact dynamically with site visitors, or collect any data necessary in determining ad effectiveness.

The iframe solution protects the publisher, but it also limits ad capabilities and decreases the value of inventory that is restricted to iframes.

SafeFrame’s API-enabled iframe opens a line of communication between webpage code and the ad content in a controlled and transparent way. This communication allows for rich interaction while protecting the publisher’s page from undetected changes that might otherwise damage page integrity.
Some key benefits of SafeFrame for digital advertising include:

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Importante Empresa Multinacional: Responsable de IT


http://bit.uz/oAkJ


Orientamos la búsqueda a un profesional de las carreras de Ingeniería en Informática o carreras afines, con experiencia no menor a 5 años en posiciones similares en empresas de primera línea.

Deberá contar con manejo de Ingles avanzado y conocimientos de sistemas operativos, servidores, data warehousing, centrales telefónicas y programación.
Principales Responsabilidades:
  • Responsable de la gestión del departamento de IT.
  • Coordinación e implementación de proyectos de mejora.
  • Soporte a planta en materia de trazabilidad, mejoras en sistema de MRP e inventarios.
  • Mantenimiento y gestión de hardware de usuarios (telefonía móvil, pc, otros)
  • Mantenimiento de redes y servidores
La empresa ofrece excelentes condiciones de contratación.
A los interesados solicitamos el envió detallado de antecedentes laborales y personales, mencionando remuneración pretendida y ref. RIT a: cv2@arriverrhh.com.ar | @arrivedho | @luisgiobbio

Pick Post | via manuelgross.bligoo.com


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La nube y el departamento de TI.

Thoran Rodrigues. 

Revista Cloud Computing. 

Una de las grandes promesas que hacen los proveedores de nubes es que la adopción del cloud computing reduce en gran medida los costes de TI de cualquier empresa. Una parte crucial de esta promesa, que se puede encontrar en la mayoría de las calculadoras de costos de la “nube” disponibles en Internet, es la reducción en los costos de mano de obra.

Si alojas un servidor interno, necesitas un administrador de sistemas para administrar ese servidor, si contratas un servidor virtual con las mismas especificaciones de un (Leer más)

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digital_age.jpg

Conceptos científicos para pensar mejor (3).

Por Dolors Reig.

El Caparazón.

Continuando con nuestra particularserie de errores cognitivos y precauciones para pensar mejor,dejo hoy tres ejemplos que nos van aproximando a los que serán los finales, cada vez más vinculados a la experiencia de uso de Internet, la sociedad red y la sociabilidad aumentada.

1. La Superveniencia.

El de la Superveniencia de Joshua Greene resulta un concepto interesante: Imaginemos el dibujo de un perro en una pantalla de ordenador. Podemos describirlo como el dibujo de un perro pero a un nivel distinto también podemos verlo como un (Leer más)

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forty_crisis.jpg

Las etapas vitales de los eternos adolescentes.  

Por Cruz Gomar. 

Cruz Coaching. 

Nos damos cuenta que llega la primera adolescencia cuando percibimos expectantes los primeros cambios hormonales; en cambio cuando llega la segunda nos asaltan de sopetón y en múltiples ocasiones no se viven de buen grado, ya que no asumimos que el tiempo se nos haya pasado volando.

Impresiones como esta suelen escucharse a personas que se encuentran en la encrucijada de la mitad de la vida:

“Hasta los 40 años es como si se viajara dentro de un carruaje muy cómodo, no sentía grandes preocupaciones. En cambio ahora

(Leer más)

Q&A: Yahoo’s Sue Hunt on real-time bidding


Econsultancy | http://bit.ly/KZ5zVX

Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.

Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.

While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.

On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.

Which, in theory, results in better ROI. However, critics of RTB suggest that it can be too complicated, results in inflated prices and is really just a way for publishers to sell off unwanted ad space.

To find out more about how RTB works I spoke to Sue Hunt, EMEA Director for Yahoo’s Right Media Exchange.

RTB seems like a great deal for advertisers and publishers. Why is the industry still fairly small?

It currently represents a small percentage of overall online EU ad spend, but the uptake in the US over the last couple of years is a good indication of what we can expect in 2012 and beyond.

The expected growth in RTB spend this year in Europe is likely to follow the same trend as in the US last year – 140 to 150% growth year on year.

Publishers have long worked with platforms (exchanges or SSPs) or networks to improve their revenue, and we are seeing the large agency and independent trading desks really gathering momentum now too. Leer más “Q&A: Yahoo’s Sue Hunt on real-time bidding”

A Flexible ID Field Helps Forgetful Users Log In

A flexible identification field would allow users to enter either their email address or username to log in. This not only helps users who forget their username, but also users who forget which email address they used to sign up for your site. A user might forget the email address they used, but remember the username. The flexible ID field adapts to the user and what they remember. Users have the freedom to choose to log in with their username or email. If one fails, they can always try the other option.

Adding a flexible ID field on your login form has many benefits. A username and email address are both unique to a user. It makes sense to allow them to choose what they want to use to log in if they forget one or the other. Limiting the user to only one login ID runs the risk of users forgetting it and getting locked out of their account. Getting locked out isn’t fun for anyone. But with a flexible ID field, you can prevent this from happening to your users. Giving users the help they need when they make errors is important part of interface design. But preventing users from making those errors in the first place is a more important part of interface design that designers should strive for.


http://uxmovement.com
by anthony

Everyone forgets things from time to time. But forgetting a username on a website can keep users locked out of their account. It’s like forgetting your keys and getting locked out of your house. Getting locked out is a frustrating experience in life and online as well.

Luckily, there’s a way you can help users who forget their usernames log in to their account. Most users remember their email address more than the usernames they use across different websites. This is because most users check their email regularly and are more familiar with their email address. However, some sites don’t allow users to log in with their email, but rather username only. This can force forgetful users to create a new account all over again. Users are not only frustrated that they forgot their username, but now they have to do extra work. In addition to the frustration, forcing forgetful users to create a new account can populate your database with ghost accounts. This isn’t good for you or the user.

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Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.
Popular Ad Sizes and Positions

Banner ads come in different sizes and are used within different positions on a page. Most commonly a website will have an array of sizes and positions from which you can choose to advertise on. Additionally, it is possible to have more than one ad on a page in different sizes or positions. Finding the right size and position for your ads can be a crucial part in determining how successful they are.
Size

Every website is going to have its own requirements when it comes to the size of an ad. Typically these sizes are going to be standard sizes set by the many years of practice and existence online. These sizes can often be found present in many different graphic software programs, including Adobe Photoshop and Adobe Flash. Over time ad sizes have changed slightly, with the dismissal of pop-up advertisements, however the general sizes have become rudimentary consistent. Determining what ad size will be the most beneficial depends on the product or services of which you are advertising. Ideally, you want to reserve two-thirds of the ad for a picture or the main value proposition. The other third should be dedicated to the primary call to action. In the chart to follow you will see the most common ad sizes, of which are strongly recommended for creating any banner ad.


http://designinformer.com | By: Shay Howe

Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.

Popular Ad Sizes and Positions

Banner ads come in different sizes and are used within different positions on a page. Most commonly a website will have an array of sizes and positions from which you can choose to advertise on. Additionally, it is possible to have more than one ad on a page in different sizes or positions. Finding the right size and position for your ads can be a crucial part in determining how successful they are.

Size

Every website is going to have its own requirements when it comes to the size of an ad. Typically these sizes are going to be standard sizes set by the many years of practice and existence online. These sizes can often be found present in many different graphic software programs, including Adobe Photoshop and Adobe Flash. Over time ad sizes have changed slightly, with the dismissal of pop-up advertisements, however the general sizes have become rudimentary consistent. Determining what ad size will be the most beneficial depends on the product or services of which you are advertising. Ideally, you want to reserve two-thirds of the ad for a picture or the main value proposition. The other third should be dedicated to the primary call to action. In the chart to follow you will see the most common ad sizes, of which are strongly recommended for creating any banner ad. Leer más “Getting Started with Banner Advertisements”