Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec


Incursionar en el mercado de café soluble le dará la oportunidad a la cadena de extender su mercado y seguir captando consumidores en México, donde siete de cada diez tazas de café que se consumen son solubles. Starbucks ahora venderá café soluble

Saraí Jiménez Además, la subdirectora de Comunicación de Starbucks Coffee, dijo en entrevista para Notimex que su objetivo no es entrar como un competidor del café soluble, sino extender la experiencia Starbucks a otros espacios, como a las oficinas u hogares de las personas y de esta manera ofrecer un producto de gran calidad. Continuar leyendo «Tu propia taza de café de Starbucks en casa – thnz @Biz_Tec»

6 compras de empresas tecnológicas más “cool” del 2012 // gracias a ignaciosantiago.com – @ignaciosantiago.com


pacman-se-come-a-6-empresas-tecnologicas-INFOGRAFIA

 

Un ejemplo…

Amazon & Kiva Systems

Date of acquisition: 19-Mar-2012

Cost: $775 million (USD)Amazon Pac-Man Acquires Kiva Ghost

Amazon: The world’s largest online retailer started as a web based book store, but soon ballooned out into music, retail goods, apparel and a wealth of other products. It was founded in Seattle, Washington in 1994 and now delivers around the world.

Kiva Systems: A warehouse robotics company, Kiva Systems produces robots that take the legwork out of managing stock.

These orange androids self-navigate warehouses using sensors, providing instant access to goods.

Why the merger will work: Amazon are hoping to improve their margins by reducing spending on warehouse processing. Having an automated warehouse system will hopefully make the business more efficient. And those orange robots are pretty nifty. Apart from a Terminator-esque Rise of the Machines, what could go wrong?


Artículo completo

Gracias por compartir 🙂  Under Creative Commons License: Attribution Non-Commercial Share Alike  Follow us: @ignaciosantiago on Twitter | Ignaciosantiagop on Facebook

Logo Starbucks


roastbrief.com.mx

RoastbriefCualquiera que haya vivido lo que Howard Schultz (CEO de Starbucks) describe como la “experiencia Starbucks” sin duda es capaz de identificar el logotipo sin la menor dificultad. Esto se debe a que, como digno representante de la marca, lo vemos por todos lados; afuera de la tienda, en los uniformes, en los vasos y hasta en las servilletas. Sin embargo ¿Cuántos de nosotros realmente nos hemos detenido a observar el logotipo?

Según sus fundadores, la historia de este logo comenzó en 1971 con la inauguración de la primera cafetería Starbucks en la ciudad de Seattle, Estados Unidos. El diseño a cargo de Terry Heckler está basado en la xilografía nórdica del siglo XVI y muestra

una sirena de doble cola con el pecho descubierto. En la imagen se puede apreciar cierta textura y ambas colas se muestran en su totalidad. El ícono es de color café y se encuentra rodeado por el nombre del establecimiento que en aquel entonces era: Starbucks Coffee, Tea and Spices. Éste diseño permaneció en uso hasta 1987.

En 1987 Starbucks fue comprado por el empresario Howard Schultz quien ya era dueño de su propia cadena de cafeterías llamadas Il Giornale (El Periódico). El logotipo que utilizaba Il Giornale consistía de un circulo color verde con el nombre del establecimiento escrito alrededor de la cabeza de Mercurio. Utilizaban al mensajero de los dioses como una analogía de la velocidad con la que preparaban las bebidas.

Nuevamente corrió a manos de Terry Heckler diseñar un (…) Continuar leyendo «Logo Starbucks»

UPS Infographic of the Day: The Evolution of the UPS Truck

In UPS’s early days as a messenger service in Seattle (1907–1912), most deliveries were made on foot and bicycles were used for longer trips. It wasn’t until 1913 that the company acquired a Ford® Model T as its first package car––a move that reflected a shift in focus from messages to packages and began the evolution of the iconic UPS truck.

Increased demand, a need for efficiency, and an undeniable love of logistics were at the heart of three major moments in the lifeline of the UPS truck: the introduction of feeder trucks (1934) to move large lots of packages between cities in southern California, the addition of double trailers (1956) to keep pace with order volume, and the purchase of Overnite Corporation® (2005) to add operational hubs and expand the company’s Freight fleet.


United Parcel Service logo (2003-present)

http://www.fastcompany.com/

In UPS’s early days as a messenger service in Seattle (1907–1912), most deliveries were made on foot and bicycles were used for longer trips. It wasn’t until 1913 that the company acquired a Ford® Model T as its first package car––a move that reflected a shift in focus from messages to packages and began the evolution of the iconic UPS truck.

Increased demand, a need for efficiency, and an undeniable love of logistics were at the heart of three major moments in the lifeline of the UPS truck: the introduction of feeder trucks (1934) to move large lots of packages between cities in southern California, the addition of double trailers (1956) to keep pace with order volume, and the purchase of Overnite Corporation® (2005) to add operational hubs and expand the company’s Freight fleet. Continuar leyendo «UPS Infographic of the Day: The Evolution of the UPS Truck»

Saca el jugo a la nueva era de los teléfonos exprimibles

Cuando comúnmente se dice que un usuario es capaz de exprimir todas las funcionalidades de un teléfono inteligente, no hablamos en el sentido literal de la palabra. Por lo menos en la actualidad.

Pero en un futuro cercano los teléfonos serán susceptibles de ser apretados físicamente para sacarles mayor rendimiento, siendo capaces de alterar su apariencia para mandar un mensaje de alerta en situaciones en que las señales visuales y sonoras no son suficientes.

Shwetak Patel, un investigador de Ciencias de la Computación e ingeniería en la Universidad de Washington, en Seattle, ha desarrollado un teléfono móvil que se puede apretar, el SqueezeBlock, y que puede imitar el comportamiento de un muelle por medio de pequeños motores integrados en su cuerpo.

Unos sensores de presión en el dispositivo detectan cuánta fuerza se aplica en la carcasa, mientras los motores de control responden ejerciendo resistencia. Debido a que esta resistencia puede ser ajustada, el grado de elasticidad del dispositivo puede ser controlado y proporcionar información básica sin exigir la atención de los ojos o de los oídos.


Cuando comúnmente se dice que un usuario es capaz de exprimir todas las funcionalidades de un teléfono inteligente, no hablamos en el sentido literal de la palabra. Por lo menos en la actualidad.

Pero en un futuro cercano los teléfonos serán susceptibles de ser apretados físicamente para sacarles mayor rendimiento, siendo capaces de alterar su apariencia para mandar un mensaje de alerta en situaciones en que las señales visuales y sonoras no son suficientes.

Shwetak Patel, un investigador de Ciencias de la Computación e ingeniería en la Universidad de Washington, en Seattle, ha desarrollado un teléfono móvil que se puede apretar, el SqueezeBlock, y que puede imitar el comportamiento de un muelle por medio de pequeños motores integrados en su cuerpo.

Unos sensores de presión en el dispositivo detectan cuánta fuerza se aplica en la carcasa, mientras los motores de control responden ejerciendo resistencia. Debido a que esta resistencia puede ser ajustada, el grado de elasticidad del dispositivo puede ser controlado y proporcionar información básica sin exigir la atención de los ojos o de los oídos. Continuar leyendo «Saca el jugo a la nueva era de los teléfonos exprimibles»

Wendy’s Introduces «Natural» French Fries

French fries are not the first thing that comes to mind when you think about «natural» foods. But that isn’t stopping Wendy’s from testing out its so-called Natural Fries in select markets throughout Florida, North Carolina, and Louisiana. The fries are pretty bare bones–just skin-on strips of potato slathered in oils and sea salt. Regular Wendy’s fries contain table salt, oil, and sodium acid pyrophosphate (to protect color).

So far, customer reviews have been positive. Wendy’s executives are also excited about the new fries. Food blogger Rick Allen explains:

But at least one local Wendy’s manager is thrilled with the new fries, too. Larry Romanik, who runs the Wendy’s at 3001 E. Silver Springs Blvd., says in the three weeks they’ve been available, «They’ve been getting overwhelmingly rave reviews. I think we’ve had only one negative so far.»


BY Ariel Schwartz

French fries

French fries are not the first thing that comes to mind when you think about «natural» foods. But that isn’t stopping Wendy’s from testing out its so-called Natural Fries in select markets throughout Florida, North Carolina, and Louisiana. The fries are pretty bare bones–just skin-on strips of potato slathered in oils and sea salt. Regular Wendy’s fries contain table salt, oil, and sodium acid pyrophosphate (to protect color).

So far, customer reviews have been positive. Wendy’s executives are also excited about the new fries. Food blogger Rick Allen explains:

But at least one local Wendy’s manager is thrilled with the new fries, too. Larry Romanik, who runs the Wendy’s at 3001 E. Silver Springs Blvd., says in the three weeks they’ve been available, «They’ve been getting overwhelmingly rave reviews. I think we’ve had only one negative so far.» Continuar leyendo «Wendy’s Introduces «Natural» French Fries»

Social media campaign structure

by ian

I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps involved, and ended up with this cycle:

1. Selection: You figure out where you’re going to go to find your audience. Twitter? Facebook? Reddit?
2. Creative: First, someone’s gotta write, photograph and otherwise create stuff that’ll attract attention. This can mean a set of blog posts, or something else.
3. Outreach: Then you use the creative to draw in and grow your audience. The bigger your audience, the more chances of success in the next step, assuming that you’ve attracted a quality audience. If you use an auto-follower to spam 40,000 people, you’ll fail.


I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps involved, and ended up with this cycle:

  1. Selection: You figure out where you’re going to go to find your audience. Twitter? Facebook? Reddit?
  2. Creative: First, someone’s gotta write, photograph and otherwise create stuff that’ll attract attention. This can mean a set of blog posts, or something else.
  3. Outreach: Then you use the creative to draw in and grow your audience. The bigger your audience, the more chances of success in the next step, assuming that you’ve attracted a quality audience. If you use an auto-follower to spam 40,000 people, you’ll fail. Continuar leyendo «Social media campaign structure»

Entrepreneurs, Say No to (Poorly Run, Unnecessary) Meetings

Written by Audrey Watters

Earlier this week, VC Mark Suster blogged the decree «Say No to Meetings.» Suster argues that time is an entrepreneur’s scarcest resource. And with all the pressures – from current and potential employees, vendors, and investors, Suster suggests that entrepreneurs learn to decline holding meetings.

This may seem somewhat contradictory to the advice that entrepreneurs always stay in touch with advisors and investors. Suster clarifies, «I’m not saying «no more meetings» but rather «no, to more meetings.»


time_may10.jpg

Written by Audrey Watters

Earlier this week, VC Mark Suster blogged the decree «Say No to Meetings.» Suster argues that time is an entrepreneur‘s scarcest resource. And with all the pressures – from current and potential employees, vendors, and investors, Suster suggests that entrepreneurs learn to decline holding meetings.

This may seem somewhat contradictory to the advice that entrepreneurs always stay in touch with advisors and investors. Suster clarifies, «I’m not saying «no more meetings» but rather «no, to more meetings.» Continuar leyendo «Entrepreneurs, Say No to (Poorly Run, Unnecessary) Meetings»

Your Web App has Launched – Now What?

Number of users, times value of plans equals revenue. Right? So all you need are more users and you’ll have more money. It’s simple, and that’s the problem with it. Saying “we need to increase users or “we need to increase our revenue per user” reduces you to the sleazy, pin-stripe consultant who chirps in with truisms like “guys, we need to move forward”, and “let’s aim for our deadlines”.

This simplistic way of looking at your application leaves you with no next step. There is no lever called “more users”. There is no obvious next step associated with “increase value”.


By Des Traynor

Editors Note: In his first article for Think Vitamin, Des Traynor – UX Lead at Dublin based Contrast, outlines some extremely useful post launch strategies for ensuring the success of your web app. You can hear Des share more development stories at Future of Web Apps Dublin 2010.

Budget for Further Development

Continuar leyendo «Your Web App has Launched – Now What?»

99% x Ghostly: Spring Music Mix :: Articles :: The 99 Percent


In a recent 99% survey, the No. 1 way to deal with stress was to put on some music. (Headphone jams even finished in front of old standbys like drinking, exercising, or talking to a friend.) So we thought it high time to assemble a little productivity-minded music mix to usher in spring.For this inaugural 99% music mix, we teamed up with our friends at Ghostly International, an electronica and indie music label known for its always-on-point beats and keen design sensibility. The resulting mix is compact 40 minutes of ambient electronica inspired by the work of experimental pioneer Brian Eno.

The best work playlists give you a little energy infusion while not distracting, which is why you’ll find no lyrics here. Filled with burbling beats and melodic textures, the «Music for Creatives» mix takes a subtle, downtempo approach to awakening your inner focus.

Full tracklisting:

1. AEROC – PLEASE GO WRONG
Electro-acoustic textures from Aeroc’s 2004 debut «Viscous Solid.»

2. THE SIGHT BELOW – AT FIRST TOUCH
A slice of downbeat gloom from The Sight Below‘s 2008 debut «Glider.»

3. KILN – HONG
A gauzy treat, first appearing on Kiln’s 2004 «Sunbox EP.»

4. SYNTAKS – PHANTASMOGORIA
From the Danish electro-shoegaze duo’s 2009 debut «Ylajali.»

5. CHRISTOPHER WILLITS – BREATHE (Fountain)
A selection from the guitarist/producer’s ambient cycle, 2004’s «Breathe (In Seven Sections).» Taken from 2004’s «SMM, Vol. 2» compilation.

6. CEPIA – RAMP
Cool, foggy atmospherics from 2006’s «Idol Tryouts Two» compilation.

7. TYCHO – COASTAL BRAKE (Hatchback’s Cosmic Caviar Dub)
A surf-inspired dance track from the producer / designer’s 2009 «Coastal Brake» single.

8. LUSINE – EVERYTHING UNDER THE SUN
Beat-heavy ambient from the Seattle producer’s 2004 classic «Serial Hodgepodge.»

–> Download the Ghostly «Music for Creatives» mix

http://the99percent.com/articles/6431/99-x-ghostly-spring-music-mix

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